Missouri State University
Digital Marketing Strategist, West Plains
🇺🇸 West Plains, MO
🕑 Full-Time
💰 $44K
💻 Marketing
🗓️ July 25th, 2025
Edtech.com's Summary
- Plan, execute, and measure digital marketing campaigns to drive student enrollment and enhance University visibility.
- Purchase and place social media ads as well as Google search and display ads.
- Write or edit copy for recruitment communication products including ads, emails, and website content.
- Use analytics to optimize campaign performance and return on investment (ROI).
- Provide back-up social media coverage and disseminate timely emergency messages via digital platforms.
- Offer training and coaching to other University communicators on marketing and communications.
- Stay current with creative trends and professional development to improve brand messaging.
- Required skills include excellent organizational, written, oral, interpersonal, proofreading, and editing abilities; knowledge of word processing; and project management.
- Preferred experience with social media and Google ad purchasing, marketing writing, and Google Analytics.
- Annual salary is $43,888; the position is full-time, exempt, and available to all applicants authorized to work in the U.S.
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