Digital Specialist

Digital Specialist

Job #  | 042086
Department Code  | 24002-1040
Department  | Marketing
Job Title  | Digital Specialist
Location  | Syracuse, NY
Pay Range  | $62,400.00

Pay Determination  | Pay rates at Syracuse University are based on a combination of factors including, but not limited to, the job responsibilities; the candidate’s education, training, work experience and key competencies; the university’s strategic priorities; internal peer equity; applicable federal, state, local laws, grant funding and contractual requisites; and external market analyses.
Staff Level  | S4
FLSA Status  | Exempt
Hours  | Standard University business hours

8:30am – 5:00pm (academic year)
8:00am – 4:30pm (summer)
Hours may vary based on operational needs.
Job Type  | Full-time
Campus  | Syracuse, NY
Unionized Position Code  | Not Applicable

Job Description 
The Digital Specialist is a key contributor on the Syracuse University Marketing Division’s Digital Team, serving as a production assistant to the digital strategy team. This position will collaborate with teams throughout the division to package and post content on Syracuse University’s flagship web and social media properties to promote the University. The Digital Specialist will stage and publish stories and web pages on Syracuse.edu, stage and publish posts on Syracuse University social channels, help select and crop images, edit and embed video and collaborate with digital strategists, social strategists, marketing strategists, and content and creative channel teams to publish high-quality, engaging, brand-aligned content that meets audience needs and business objectives.

The Digital Specialist will field and respond to requests for website updates from campus partners and make recommendations for enhancements to digital properties. The ideal candidate is detail oriented, responsive, adept at working on projects from concept to completion. The Digital Specialist should have a working understanding of SEO and digital analytics, using both to inform and optimize content creation. Their work will follow established university brand standards and governance (including digital and social).

Education and Experience  | Two (2) plus years’ experience in digital production preferred. Bachelor’s degree or combination of education and experience. Previous experience in higher education preferred.

Skills and Knowledge  | Experience w/ Adobe Creative Suite & CMS (e.g., WordPress, Drupal, SharePoint, Wagtail, etc.) required. Experience building templated web pages, writing/optimizing headlines/sub-heads for web stories, writing short-format text, such as web copy and blogs preferred. Experience packaging content for social media platforms (e.g., Facebook, Instagram, X, TikTok, YouTube, LinkedIn, etc.) required. Experience w/ SEO, analytics, UI/UX preferred. Experience working collaboratively with diverse groups. Experience w/digital asset management systems & MS Office. Excellent verbal & written communication skills, strong organizational skills, detail-oriented and ability to multi-task. Able to work on a cross-functional team on multiple projects at once. Adaptable problem-solver & team player, works well in fast-paced environment & able to work independently. Strong analytical, presentation & time management skills. Deadline oriented, accurate & efficient Experience working w/ editorial, digital & creative style guidelines (Syracuse University). Exercise independent judgment and discretion within established policies. Ability to enforce guidelines. Able to handle high volume of work w/in short period of time and operate in a demanding work environment. Close visual acuity to perform tasks related to the production of content.

Responsibilities  | Collaborates with marketing channel teams to package high-quality, engaging content for digital platforms in channel-appropriate and audience-centric manner. Utilizes understanding of user experience, SEO and digital analytics to inform content packaging. Follows established university brand standards and governance (digital and social). Collaborates and coordinates with creative and content teams, as well as external campus partners during all points of the process. Ensures QA best practices are executed on all projects. Collaborates with campus partners to make updates to flagship content, ensuring accuracy, brand and editorial alignment and outstanding user experience. Researches and shares digital industry best practices and trends. Assists digital strategy team pull and assess analytics around digital platforms in order to inform and adjust strategies.

Physical Requirements  | Not Applicable
Tools/Equipment  | Not Applicable
Application Instructions  | In addition to completing an online application, please attach a resume and cover letter.
About Syracuse University  | Syracuse University is a private, international research university with distinctive academics, diversely unique offerings, and an undeniable spirit. Located in the geographic heart of New York State, with a global footprint, and over 150 years of history, Syracuse University offers a quintessential college experience.

The scope of Syracuse University is a testament to its strengths: a pioneering history dating back to 1870; a choice of more than 200 majors, 100 minors, and 200 advanced degree programs offered across the University’s 13 schools and colleges; over 15,000 undergraduates and over 6,000 graduate students; more than a quarter of a million alumni in 160 countries; and a student population from all 50 U.S. states and 123 countries. For more information, please visit http://www.syracuse.edu.

About the Syracuse area  | Syracuse is a medium-sized city situated in the geographic center of New York State approximately 250 miles northwest of New York City. The metro-area population totals approximately 500,000. The area offers a low cost of living and provides many social, cultural, and recreational options, including parks, museums, festivals, professional regional theater, and premier shopping venues. Syracuse and Central New York present a wide range of seasonal recreation and attractions ranging from water skiing and snow skiing, hiking in the Adirondacks, touring the historic sites, visiting wineries along the Finger Lakes, and biking on trails along the Erie Canal.

EEO Statement  | Syracuse University is an equal-opportunity institution. The University prohibits discrimination and harassment based on race, color, creed, religion, sex, gender, national origin, citizenship, ethnicity, marital status, age, disability, sexual orientation, gender identity and gender expression, veteran status, or any other status protected by applicable law to the extent prohibited by law. This nondiscrimination policy covers admissions, employment, and access to and treatment in University programs, services, and activities.

Commitment to Supporting and Hiring Veterans  | Syracuse University has a long history of engaging veterans and the military-connected community through its educational programs, community outreach, and employment programs. After World War II, Syracuse University welcomed more than 10,000 returning veterans to our campus, and those veterans literally transformed Syracuse University into the national research institution it is today. The University’s contemporary commitment to veterans builds on this historical legacy, and extends to both class-leading initiatives focused on making an SU degree accessible and affordable to the post-9/11 generation of veterans, and also programs designed to position Syracuse University as the employer of choice for military veterans, members of the Guard and Reserve, and military family members.

Commitment to a Respectful and Welcoming Community  | Syracuse University fosters a welcoming learning environment where students, faculty, administrators, staff, curriculum, social activities, governance, and all aspects of campus life reflect a broad range of perspectives and experiences. The University community values the many similarities and differences among individuals and groups. At Syracuse, we are committed to preparing students to engage with and appreciate the richness of backgrounds, beliefs, and experiences that shape our society. To achieve this, we strive to cultivate a community that respects and encourages open dialogue, understanding, and mutual respect.

Quick Link  | https://www.sujobopps.com/postings/110310
Job Posting Date  | 07/25/2025
Application Deadline  |
Full Consideration By  |
Job Category  | Staff
Message to Applicants  | 

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