IXL Learning
Digital Marketing Analyst
Edtech.com's Summary
- Build and monitor ad campaigns on platforms including Google, Bing, Facebook, and TikTok.
- Analyze campaign performance data to refine marketing strategies.
- Write engaging ad copy tailored to various audiences across IXL’s brands.
- Design and conduct tests to evaluate the effectiveness of ad elements.
- Collaborate with graphic designers and marketing leaders to develop creative campaigns.
- Present insights and findings to marketing and product teams.
- Manage campaign strategy, including project prioritization and scaling.
- Required skills include strong Excel and Google Sheets proficiency, particularly with Pivot tables.
- Qualifications include a BA/BS degree and some experience in SEM, marketing, or data analysis.
- Compensation ranges from $70,300 to $75,000 plus benefits.
Digital Marketing Analyst Full Description
IXL Learning is looking for a passionate Digital Marketing Analyst to join our digital advertising team. In this role, you will help build and manage ad campaigns for the top brands in edtech, including IXL, Rosetta Stone, Education.com, and TPT. Youâll report directly to the Director of Digital Advertising and collaborate closely with a small team of analysts to craft, launch, measure, and optimize all of our ads. You'll balance your time between the creative and quantitative, writing copy and managing graphic design cases but also analyzing and presenting data. This is a rare opportunity to quickly get hands-on, build skills, and play a meaningful role in connecting learners around the world with truly impactful edtech tools. #LI-GW1
Weâre looking for new talent with strong potential. Our ideal candidate is a gifted writer, a pro at Excel and Google Sheets, extremely detail-oriented, and naturally curious about advertising, consumer psychology, and the ways technology is transforming how students learn. Bring your creativity and analytical skills and weâll support your growth with on-the-job training and mentorship.
This is a full-time entry-level marketing position in our San Mateo, CA headquarters office. The work schedule for this role is Monday-Friday in the office with the option to work from home one day per week.
WHAT YOU'LL BE DOING
- Building and monitoring ad campaigns in Google, Bing, Facebook, TikTok, and more digital advertising platforms
- Analyzing performance data to help us hone our strategy
- Writing clear, effective ads for diverse audiences across all of IXLâs brands
- Designing and implementing tests to help us understand what kinds of copy, landing pages, audiences, and other factors make a clear impact on ad performance
- Participating in team brainstorms for new campaign creative
- Collaborating with our graphic design team to produce engaging creative
- Meeting regularly with marketing team leaders for input on your work
- Presenting your findings to other marketing and product team team members
- Owning campaign strategy as you gain experience, taking the lead on choosing what projects to invest in and where to scale back
- Thinking strategically about every detail and how it will impact performance, from the length of a YouTube video to the exact wording we use to pitch a new AI tool to the way a piece of influencer content may seem native to Instagram but not native to TikTok
WHAT WE'RE LOOKING FOR
- BA/BS degree with some experience in SEM, marketing, or data analysis
- Strong analytical skills
- Natural critical-thinking and problem-solving skills
- Excellent writing and editing skills with a keen attention to detail
- Intuition for marketing, someone who loves thinking about what gets a concept to really click for a consumer
- Fluency in Excel and Google Sheets, especially Pivot tables
- Go-getter mindset, proactive and driven
- Creativity and curiosity
- Fast learner with solid organizational skills
- A passion for education and a desire to help us bring meaningful edtech to students around the world
The base salary range for this full-time position is $70,300 to $75,000 + benefits. Our pay ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position. Individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.
IXL Learning is the country's largest EdTech company. We reach millions of learners through our diverse range of products. For example:
- 1 in 4 students in the United States uses IXL.com
- Rosetta Stone provides an immersive learning experience for 25 languages
- Wyzant is the nation's largest community of tutors, covering 300+ subjects
- Teachers Pay Teachers (TPT) is a comprehensive marketplace for millions of educator-created resources
Our mission is to create innovative products that will make a real, positive difference for learners and educators and we're looking for passionate, mission-minded people to join us in achieving this goal. We have a unique culture at IXL that fosters collaboration and the open exchange of ideas. We value our team and treat one another with kindness and respect. We approach our work with passion, tenacity, and authenticity. We find it immensely satisfying to develop products that impact the lives of millions and we are eager to have you join our team.
At IXL, we value diversity in age, race, ethnicity, gender, sexual orientation, physical and mental ability, political and religious beliefs, and life experience, and we are proud to promote a work environment where everyone, from any background, can do their best work. IXL Learning is an equal opportunity employer.
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