Edtech.com's Summary

Virginia Tech is hiring a Director of Marketing and Communications to lead a comprehensive, strategic marketing and communications program for the College of Natural Resources and Environment (CNRE), aligning college activities with university-level branding and communications priorities. The Director leads a team of two marketing and communications professionals and collaborates with the CNRE Dean's Office, advancement team, and communicators across the university to develop content, campaigns, and media relations. This is a full-time, on-site role based in Blacksburg, VA, paying $80,000-$90,000 per year.

Develop, implement, and evaluate a comprehensive, strategic marketing and communications plan supporting CNRE's and the university's mission.
Oversee and create high-quality content for CNRE and university digital and print platforms, ensuring brand and style consistency.
Lead and supervise a team of two marketing and communications professionals, providing direction and professional development.
Exercise oversight of all marketing and communications activities throughout the college and departments.
Leverage metrics to gauge marketing and communications effectiveness and make data-informed decisions.
Collaborate with the CNRE advancement team, leadership team, and the university-wide council of marketing and communications professionals.
Serve as editor across websites, social media, newsletters, reports, and promotional materials.
Develop and manage a media relations program targeting regional, trade, and national media outlets.
Master's degree in communications, marketing, journalism, or a related field required (or a bachelor's degree with equivalent experience).
Experience supervising communications professionals and familiarity with environmental or natural resource communications preferred.

Director of Marketing and Communications, College of Natural Resources and Environment Full Description

Job Description
The Director of Marketing and Communications for the College of Natural Resources and Environment (CNRE) is responsible for developing, planning, executing, and measuring a comprehensive, strategic marketing and communications program for CNRE, aligning those activities with university-level communications, marketing, and branding priorities. The program will embody CNRE's core values and the college's unique attributes and offerings that contribute to the broader understanding of Virginia Tech.

The Director collaborates with the CNRE Dean's Office and senior leadership, the college's advancement team, marketing and communications directors across the university, and colleagues in the Advancement and Marketing and Communications divisions. The Director currently leads and supervises a team of two marketing and communications professionals, and works with department heads and center directors to align marketing and communications work with college and university priorities.

Elements of the program include communications plans, news and feature stories, speeches, message alignment, marketing campaigns, media relations, publications, photography and videography, social media, and advertising, across websites, an email newsletter, and social media channels.

Key Responsibilities

Develop, implement, and evaluate a comprehensive, strategic marketing and communications plan that supports CNRE's and the university's mission and priorities.
Oversee and create high-quality, engaging content for CNRE and university digital and print platforms.
Ensure content is consistent with university brand and standards, including editorial, messaging, and graphic design guidelines.
Exercise oversight of all marketing and communications activities throughout the college and departments.
Leverage metrics to gauge the effectiveness of marketing and communications strategies and make data-informed decisions.
Collaborate with the CNRE advancement team, CNRE leadership team, the Council of marketing and communications professionals across campus, and university communicators.
Oversee the quality of CNRE content as an editor across websites, social media, newsletters, reports, and promotional materials.
Develop and manage a comprehensive media relations program targeting strategic regional, trade, and national media outlets, in collaboration with the university's media relations team.

Required Qualifications

Master's degree in communications, marketing, journalism, or a related field; or bachelor's degree with experience equating to an advanced degree.
Demonstrated professional experience in communications, marketing, or a related field.
Familiarity with communications principles including messaging, writing, editing, graphic design, visual communications, branding, marketing, advertising, electronic communications, and social media.
Demonstrated strong communications, leadership, and interpersonal skills.
Self-motivated and capable of working in a complex matrix management environment.
Experience developing, implementing, and evaluating a comprehensive, strategic communications and marketing program.

Preferred Qualifications

Demonstrated experience supervising communications professionals.
Familiarity with environmental and natural resource issues and research, and ability to communicate technical content to a general audience.
Experience in executing marketing initiatives and applying market research.
Experience in a higher education, independent school, scientific organization, or nonprofit environment.
Strong skills using content management systems, email platforms, and social media.

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Director of Marketing and Communications, College of Natural Resources and Environment

Edtech.com's Summary

Director of Marketing and Communications, College of Natural Resources and Environment Full Description

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