Digital Marketing Specialist at University of Nebraska – Lincoln

Edtech.com's Summary

University of Nebraska-Lincoln is hiring a Digital Marketing Specialist. The role directs Nebraska Public Media's digital marketing campaigns across paid search, paid social, programmatic advertising, and audience targeting platforms. It involves executing campaign strategies, managing the Google Ad Grant program, monitoring paid campaigns, and coordinating digital promotional efforts to support the Communications & Engagement Department's goals.

Highlights

Execute digital marketing campaigns including paid search, paid social, programmatic advertising, and audience targeting.
Manage Google Ad Grant program and build/monitor paid campaigns.
Track performance and coordinate promotional deliverables aligned with strategic priorities.
Use software and tools such as Google Ads, Google Analytics, SEO tools, and programmatic advertising platforms like StackAdapt.
Minimum qualifications include a bachelor’s degree and two years’ experience in paid digital campaigns, proficiency in Google Ads and Google Analytics, and knowledge of SEO and retargeting.
Preferred qualifications include experience managing Google Ad Grant accounts, familiarity with Google for Nonprofits, content management systems, and social media business tools.
Strong writing, editing, data analysis, organizational, and time management skills required.
Criminal background check required; no commercial driving license or physical requirements.
Position is full-time within the University Television Department and funded by non-temporary sources.
Minimum salary posted as $53,477 per year.

Digital Marketing Specialist Full Description

University of Nebraska-Lincoln Employment Website

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Please see Special Instructions for more details.

Click on “Apply for this Job”. You will then either create an application or edit your current application that is on file. You will be required to attach your resume, cover letter, and list of references as three (3) separate documents in MS Word or PDF format.

Position Information

EEO Statement	The University of Nebraska does not discriminate based on race, color, ethnicity, national origin, sex, pregnancy, sexual orientation, gender identity, religion, disability, age, genetic information, veteran status, marital status, and/or political affiliation in its programs, activities, or employment. See Notice of Nondiscrimination
Working Title	Digital Marketing Specialist
Department	University Television-0912
Requisition Number	S_260837
Posting Open Date	10/21/2026
Application Review Date: (To ensure consideration, please submit all application materials before review date)	11/04/2026
Posting Close Date
Open Until Filled	Yes
Description of Work	The Digital Marketing Specialist executes Nebraska Public Media’s digital marketing campaigns across paid search, paid social, programmatic advertising, and audience targeting platforms. Reporting to the Marketing & Audience Development Manager, this position implements approved campaign strategies, manages the Google Ad Grant program, builds and monitors paid campaigns, and leads digital promotional execution for assigned initiatives. This role focuses on tactical campaign execution, paid media management, digital advertising operations, performance tracking, and coordination of promotional deliverables to support goals of the Communications & Engagement Department and overall strategic priorities. Nebraska Public Media offers a full spectrum of communications services to the citizens of Nebraska. Some of these services include a statewide noncommercial public television network affiliated with PBS; statewide noncommercial public radio network affiliated with NPR; a cutting-edge Digital Media Group; and state-of-the-art audio, video and multimedia production capability delivered via broadcast, satellite, cable, Internet and broadband delivery channels.
Minimum Required Qualifications	Bachelor’s degree and two (2) years’ experience building and managing paid search, paid social, or programmatic advertising campaigns. Additional years of relevant experience or completed relevant education may substitute for required education/experience on a year-for-year basis. Experience using digital analytics tools to monitor and evaluate campaign performance. Excellent writing, editing, and data analysis skills. Proficiency with Google Ads and Google Analytics. Knowledge of SEO and retargeting. Strong organizational, planning and time management skills and techniques.
Preferred Qualifications	Experience managing a Google Ad Grant account. Experience with programmatic advertising platforms such as StackAdapt. Experience in public media or mission-driven organizations. Experience with the Google for Nonprofits program. Knowledge of media industry. Relationship-based service/marketing experience. Proficiency with social media business tools. Familiarity with content management systems, Google Search Console, paid search, and email marketing.
Pre-Placement Driving Record Review Required	No
Physical Required	No
Commercial Driver’s License (CDL) required. Subject to DOT approved pre-employment & random testing for alcohol and controlled substances.	No
Criminal History Background Check Required	Yes
Posted Salary	$53,477/year minimum
How to Apply	Click on “Apply for this Job”. You will then either create an application or edit your current application that is on file. You will be required to attach your resume, cover letter, and list of references as three (3) separate documents in MS Word or PDF format.
For questions or accommodations related to this position contact	[email protected]
Job Category (old)	Managerial/Professional
Job Type	Full-Time
Alternate Work Schedule (if other than 8-5)
Work Location (City, State)	Lincoln, NE
Position funded by grant or other form of temporary funding?	No
If Temporary, indicate end date
Planned Hire Date:
Appointment End Date

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List of References

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Digital Marketing Specialist

Edtech.com's Summary

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