Part-Time Social Media Assistant

APPLICATION INSTRUCTIONS:

• CURRENT PENN STATE EMPLOYEE (faculty, staff, technical service, or student), please login to Workday to complete the internal application process. Please do not apply here, apply internally through Workday.
• CURRENT PENN STATE STUDENT (not employed previously at the university) and seeking employment with Penn State, please login to Workday to complete the student application process. Please do not apply here, apply internally through Workday.
• If you are NOT a current employee or student, please click "Apply" and complete the application process for external applicants.

Approval of remote and hybrid work is not guaranteed regardless of work location. For additional information on remote work at Penn State, see Notice to Out of State Applicants.

JOB DESCRIPTION AND POSITION REQUIREMENTS

Transportation Services, a unit within Auxiliary and Business Services, is seeking a creative and motivated Part-Time Social Media Assistant to help promote transportation-related programs and services across the Penn State community. This position will support communications and outreach efforts related to campus parking operations, event parking, campus transit, bike programs, fleet vehicle rentals, driver services, garage services, and campus and community ridesharing initiatives. 

This is an in-person position based at Penn State's University Park campus. While the work schedule is flexible, the position requires regular on-campus presence and occasional evening and weekend work to support special events, outreach activities, and content creation opportunities. 

Responsibilities 

Reporting to the Marketing Communications Specialist, the Part-Time Social Media Assistant will: 

• Create, schedule, and publish content across social media platforms. 

• Capture photos and create short-form video content for social media channels. 

• Write engaging captions and social media copy that align with Penn State brand standards. 

• Assist with planning, maintaining, and implementing the department's social media content calendar. 

• Monitor social media channels, respond to comments and direct messages, and engage with followers. 

• Analyze social media metrics and recommend strategies to improve engagement and performance. 

• Conduct market research, trend analysis, and peer benchmarking. 

• Design print and digital marketing materials to support programs, services, and events. 

• Assist with organizing and distributing promotional materials. 

• Represent Transportation Services at outreach events and promotional activities, as needed. 

Preferred Skills and Qualifications 

• Bachelor's degree in Marketing, Communications, Public Relations, Digital Media, Journalism, or a related field; or currently enrolled in one of these programs and available to work through at least the end of the Spring 2027 semester. 

• Creativity, attention to detail, and a collaborative approach. 

• Experience with graphic design and content creation tools, including Adobe Creative Cloud, Canva, and video editing platforms. 

• Understanding of current social media trends, emerging platforms, and digital content best practices. 

• Strong writing, editing, and proofreading skills. 

• Strong interpersonal and communication skills, with the ability to interact effectively with diverse audiences. 

• Ability to capture photo and video content in a variety of indoor and outdoor settings, including campus events and outreach activities. 

• Familiarity with Penn State brand standards and the ability to apply University and division brand elements effectively and creatively. 

• Ability to work independently and collaboratively within a team environment. 

• Strong organizational skills with the ability to manage multiple projects and meet deadlines. 

• Interest in transportation, mobility, sustainability, or community engagement is a plus. 

Schedule 

• 10-15 hours per week 

• In-person position located at University Park 

• Flexible work schedule that can accommodate class schedules and other commitments. 

• Occasional evening and weekend work required to support events, outreach activities, and content creation opportunities.

Pay Rate 

$15 per hour 

Application Requirements 

Interested candidates should submit: 

• A resume. 

• Examples of social media content, graphic design work, video projects, or other relevant portfolio materials (if available). 

Review of applications will begin immediately and continue until the position is filled. 

BACKGROUND CHECKS/CLEARANCES

Employment with the University will require successful completion of background check(s) in accordance with University policies.

CAMPUS SECURITY CRIME STATISTICS

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