Edtech.com's Summary

Amplify is hiring a Director, Assessment & Intervention Adoption Strategy. The role involves leading revenue growth efforts, collaborating with sales and marketing teams, and driving adoption of assessment and intervention solutions in K-12 education. The director will also provide sales enablement, conduct presentations and training, and perform competitive analysis to support product development and marketing strategies.

Highlights

Drive revenue growth by securing new sales, retaining accounts, and identifying upsell opportunities, especially in California.
Partner with Sales and Marketing to develop campaigns and strategic initiatives to acquire and retain business.
Provide sales team enablement through content, direct support, and training sessions including demos and webinars.
Conduct in-depth competitive analysis to inform sales and product strategies.
Collaborate with Product Development and Marketing to expand Literacy Assessment and Intervention offerings.
Assist Marketing and Bids & Proposals teams by contributing to collateral development and RFP responses.
Requires a bachelor’s degree, 10-12 years of K-12 education and sales experience, and at least 3 years in a leadership role.
Strong strategic thinking, problem-solving, and communication skills are essential.
Willingness to travel up to 50% of the time.
Compensation includes a salary range of $140,000 to $150,000 plus an annual discretionary bonus and a comprehensive benefits package.

Director, Assessment & Intervention Adoption Strategy Full Description

Director, Assessment & Intervention Adoption Strategy

Remote - United States

Full time

A pioneer in K–12 education since 2000, Amplify is leading the way in next-generation curriculum and assessment. Our core and supplemental programs in ELA, math, and science engage all students in rigorous learning and inspire them to think deeply, creatively, and for themselves. Our formative assessment products help teachers identify the targeted instruction students need to build a strong foundation in early reading and math. All of our programs provide educators with powerful tools that help them understand and respond to the needs of every student. Today, Amplify serves more than 15 million students in all 50 states. For more information, visit amplify.com.

We're looking for a Director of Assessment and Intervention (A&I) Adoption Strategy to join our team and play a pivotal role in shaping how our cutting-edge assessment and intervention solutions reach educators and students nationwide.

In this role, you'll be the expert on K-12 assessment trends, directly influencing our sales approach, product development, and ongoing refinement. You'll work hand-in-hand initially with our California sales team, guiding them through every stage of the sales cycle—from initial prospecting and discovery to powerful presentations, demonstrations, and pilot support. You'll also champion product support and training for the sales team, collaborating closely with product development and marketing to significantly expand our Literacy Assessment and Intervention business.

Essential Responsibilities:

Drive Revenue Growth:

Lead the charge in California, growing revenue, focusing on securing new sales, retaining and expanding existing accounts, and identifying cross-sell and upsell opportunities with other Amplify products.
Be deeply committed to understanding our customers—what makes them successful, what drives positive classroom outcomes, and why our products win (or sometimes lose) in the market.
Aid cross-sell and upsell efforts (e.g., recommend customers/targets that would be good Intervention prospects

Develop Sales and Marketing Strategies:

Partner with Sales and Product Marketing to craft compelling campaigns, strategic initiatives, and promotions that acquire new business and boost renewals.
Influence Product and Sales Strategy:
Collaborate with Sales Leadership on strategic development and consult with internal stakeholders to influence program development, enhancements, and marketing strategies.

Optimize Sales Enablement:

Provide critical content and resources to the sales team, respond to their ongoing questions, and offer direct support through "ride-alongs" in the field as needed.
Develop materials for regional and national sales meetings and support presentations at these events.

Lead Presentations and Training:

Conduct impactful demos and webinars for strategic accounts and key initiatives.
Mentor and train sales presenters to showcase our Intervention and Assessment products effectively.
Conduct Competitive Analysis:
Perform in-depth competitive analysis on competitor products, sharing actionable findings and recommendations to inform our strategy.

Support Marketing & Proposals:

Assist Marketing in developing compelling collateral and support materials for assessment and intervention products.
Contribute to cross-domain positioning (e.g., assessment across math and literacy)
Work with Bids and Proposals on contributing to the RFP responses for final review

Required Qualifications:

Bachelor’s degree
10-12 years of K-12 education and sales experience
3+ years in a leadership role
Proven track record of successfully launching and scaling projects
Excellence in strategic thinking and problem-solving
Excellent written and verbal skills
Ability to travel 50% of the time

Preferred Qualifications:

MBA or advanced degree
Leadership experience in a district, school, or charter network
Ability to think strategically, troubleshoot and self-manage
A highly motivated individual who can effectively work within a fast-paced, urgent environment
Ability to be agile and switch directions quickly and efficiently

What we offer:
Salary is only one component of the Amplify Total Rewards package, which includes a 401(k) plan, competitive health insurance and mental health options, basic life insurance, paid time off, parental leave, and access to best-in-class development programs. The gross salary range for this role is $140,000.00 - $150,000.00. This role is eligible to earn an annual discretionary bonus that rewards individual and company performance.

Amplify is an Equal Opportunity Employer. Amplify makes employment decisions based on qualifications and merit, and does not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability status, veteran status, or any other legally protected characteristic or status.

Amplify is committed to providing reasonable accommodations for qualified individuals with disabilities, including disabled veterans. If you have a disability and need an accommodation in connection with the application or hiring process, please email hiringaccommodations@amplify.com.

If you are selected for employment, a background check will be required. As required by state and local laws and district policies, you may be required to provide additional documentation, such as proof of vaccination, or submit to enhanced background screening, such as fingerprinting.

Amplify is an E-Verify participant.

Original Job Description

Director, Assessment & Intervention Adoption Strategy

Remote - United States

Full time

Essential Responsibilities:

Drive Revenue Growth:

Lead the charge in California, growing revenue, focusing on securing new sales, retaining and expanding existing accounts, and identifying cross-sell and upsell opportunities with other Amplify products.
Be deeply committed to understanding our customers—what makes them successful, what drives positive classroom outcomes, and why our products win (or sometimes lose) in the market.
Aid cross-sell and upsell efforts (e.g., recommend customers/targets that would be good Intervention prospects

Develop Sales and Marketing Strategies:

Partner with Sales and Product Marketing to craft compelling campaigns, strategic initiatives, and promotions that acquire new business and boost renewals.
Influence Product and Sales Strategy:
Collaborate with Sales Leadership on strategic development and consult with internal stakeholders to influence program development, enhancements, and marketing strategies.

Optimize Sales Enablement:

Provide critical content and resources to the sales team, respond to their ongoing questions, and offer direct support through "ride-alongs" in the field as needed.
Develop materials for regional and national sales meetings and support presentations at these events.

Lead Presentations and Training:

Conduct impactful demos and webinars for strategic accounts and key initiatives.
Mentor and train sales presenters to showcase our Intervention and Assessment products effectively.
Conduct Competitive Analysis:
Perform in-depth competitive analysis on competitor products, sharing actionable findings and recommendations to inform our strategy.

Support Marketing & Proposals:

Assist Marketing in developing compelling collateral and support materials for assessment and intervention products.
Contribute to cross-domain positioning (e.g., assessment across math and literacy)
Work with Bids and Proposals on contributing to the RFP responses for final review

Required Qualifications:

Bachelor’s degree
10-12 years of K-12 education and sales experience
3+ years in a leadership role
Proven track record of successfully launching and scaling projects
Excellence in strategic thinking and problem-solving
Excellent written and verbal skills
Ability to travel 50% of the time

Preferred Qualifications:

MBA or advanced degree
Leadership experience in a district, school, or charter network
Ability to think strategically, troubleshoot and self-manage
A highly motivated individual who can effectively work within a fast-paced, urgent environment
Ability to be agile and switch directions quickly and efficiently

Amplify is an E-Verify participant.

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