Edtech.com's Summary

Risepoint is hiring a Director, Integrated Marketing. The role leads integrated marketing strategies and full-funnel performance management for a portfolio of regional university partners, collaborating across departments to drive growth and optimize marketing efforts. The Director manages a team to deliver campaign excellence and partners with internal and external stakeholders to align marketing initiatives with partner objectives.

Highlights

Lead integrated marketing strategy and performance for 6-10 university partners.
Serve as senior marketing liaison for partners, managing strategic meetings and portfolio growth.
Collaborate with Partner Management, Academic Services, Enrollment, and marketing teams.
Manage team of Integrated Marketing Managers focused on execution, performance, and partner engagement.
Use data-driven insights to develop and optimize marketing plans, budgets, and enrollment forecasts.
Provide leadership on branding, pilot projects, and cross-functional initiatives.
Coach and develop team members with ongoing feedback and professional growth plans.
Requires Bachelor’s degree in Business, Marketing, or related field; MBA preferred; 7-10+ years marketing experience.
Strong digital marketing skills, including paid media, performance measurement, and channel optimization.
Proficient in MS Office; experience with Salesforce, Tableau, or marketing analytics platforms is a plus.

Director, Integrated Marketing Full Description

Director, Integrated Marketing

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locations

US - Remote

Full time

Risepoint assists primarily regional universities in increasing their access and impact by making their academic programs available to students online. Founded in 2007, Risepoint's mission is to expand access to high-quality, affordable, and workforce-relevant education, especially for working and adult students. Risepoint brings single-minded dedication to student success, an integrated set of services, and data-driven performance to our collaboration with university partners.

The Director, Integrated Marketing is responsible for developing and executing integrated marketing strategies and managing full-funnel performance across a defined group of university partners.

This role serves as the senior marketing lead internally and externally for assigned partner, providing strategic guidance on marketing, product, and performance funnel-related topics. The Director role collaborates closely with Partner Management, Research, Academic Services, Enrollment/Retention and marketing execution teams to ensure strategies are insight-led, partner-aligned, and operationally sound.

The Director manages a team of Integrated Marketing Managers to deliver excellence in execution, campaign performance, and partner engagement.

Reporting to a Vice President of Integrated Marketing, role success is primarily measured through funnel KPIs for assigned partners including leads, applications, new enrollments, ending enrollments, conversion rates, revenue and lifetime value (LTV)/customer acquisition cost (CAC) as well as the ability to optimize partner portfolios, deliver measurable growth outcomes and develop talent.

Key Duties and Responsibilities

ACCOUNT MANAGEMENT

• Manage the integrated marketing strategy and performance for a portfolio of ~6–10 university partners.

• Serve as the senior marketing lead for assigned partners internally. Externally own partner-facing meetings on topics including but not limited to marketing capabilities, performance reviews, enrollment projections, product and marketing optimizations, and special projects/pilots.

• Represent Integrated Marketing in strategic discussions and planning sessions.

• Partner with Partner Management to drive aligned growth planning, value delivery, and marketing execution.

• Build strong relationships with internal and external contacts; support Partner Management with managing partner satisfaction.

• Oversee new program launches to ensure strategic plans, quality execution and delivery against timeline.

• On fee-for-service engagements, ensure team is managing the marketing-related budget throughout the statement of work. Manage efforts to fully deliver on SOW commitments.

PARTNER STRATEGY & GROWTH

• In consultation with the VP, co-develop strategic account plans with Managing Director and Partner Support.

• Lead development of full-funnel integrated marketing strategies for assigned partners; develop annual integrated marketing plans as required.

• Provide strategic guidance and partner-specific inputs for annual and quarterly marketing planning and budgeting.

• Provide recommendations and input on program portfolio expansion and optimizations; develop and track enrollment forecasts for new programs with insight into market opportunity, competitive landscape, and audience demand.

• Define partner-specific marketing priorities and investment focus in partnership with Partner Management; align resource allocation and executional focus with segment-level goals and partner-specific opportunity areas.

PERFORMANCE MANAGEMENT

• Manage full-funnel performance for assigned partners to ensure alignment with partner expectations and budget goals.

• Guide the development of performance-based action plans, including optimization recommendations and testing strategies in collaboration with channel teams and Partner Management.

• Monitor pipeline and ensure insights are translated into partner-facing performance updates and internal narratives.

• Provide strategic input on budget shifts based on performance trends, partner priorities, and forecasted outcomes.

• Lead key performance presentations with partners including but not limited to performance reviews.

INSIGHT DRIVEN STRATEGY

• Synthesize and present market research findings to inform partner, vertical, and program strategies as well as product and operational optimizations.

• Lead and synthesize research efforts including surveys, VoiceOps analyses, and focus groups to inform partner-specific, vertical, and program strategies.

• Oversee development of value props for new programs during launch process and maintenance of value props for existing programs.

BRANDING & STRATEGIC INITIATIVES

• Collaborate with Brand Strategy and Creative teams on brand strategy development, creative concepts, testing, and go-to-market plan and execution.

• Contribute leadership on pilot projects and special initiatives for assigned partners including but not limited to: providing strategic guidance on planning and execution based on knowledge of assigned partners, informing internal and external stakeholders, and providing feedback on process and ideas for optimizations.

TALENT DEVELOPMENT

• Coach and develop team members to build expertise, support career growth, and drive high performance through regular real-time feedback, 1:1s, quarterly check-ins and annual reviews.

• Seek informal 360 feedback from colleagues and stakeholders for direct reports and formal 360-degree feedback when required.

• Create development/growth plans with team members.

• Support Integrated Marketing leadership in professional development activities.

• Have an active leadership presence in Integrated Marketing team and other leadership-related meetings.

• Solicit feedback regularly on management and leadership style from team, manager and colleagues.

REQUIREMENTS & QUALIFICATIONS

• Bachelor’s degree in Business, Marketing or related field required; Master's degree (MBA) strongly preferred.

• 7-10+ years of progressive experience in integrated marketing, portfolio management, or brand management; agency or account management experience highly desirable.

• Prior experience in higher education marketing, enrollment, or other mission-driven sectors highly desirable.

• Demonstrated success leading integrated marketing planning and execution across multiple channels, including paid media, content, field, and organic.

• Proven ability to develop data-informed strategies and translate insights into measurable outcomes.

• Strong leadership and team management skills, with a track record of developing high performing teams.

• Excellent communication skills and ability to influence across levels, including external stakeholders.

• Strong digital marketing fluency, including performance measurement, paid campaign strategy, and channel optimization.

• Proficiency in MS Office (Excel and PowerPoint); experience with Salesforce, Tableau, or marketing analytics platforms a plus.

• Must be eligible to work in U.S.

• Fully remote, some travel may be required.

Risepoint is an equal opportunity employer. We celebrate diversity and are committed to creating an equitable environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status, or any other characteristic protected by applicable state or federal laws.

Risepoint offers the following comprehensive benefits:

18 days PTO + Winter Shutdown
12 designated holidays + 1 floating holiday
Medical – four options
Dental
Vision
Life & Disability (company paid)
Flexible Spending Account & Health Savings Account
Retirement plan with company match
Maternity / Paternity / Parental Leave (company paid)
Volunteer Time Off

Supplemental Benefits:

Wellness program
Alternative medicine options
Pet discounts
Accident, Critical Illness and Hospital Indemnity

Personal and Professional Development:

Continuous Professional and Leadership Development Programs
Tuition Reimbursement for employees and their dependents
Rewards & Recognition programs

Risepoint is an equal-opportunity employer and supports a diverse and inclusive workforce.

Original Job Description

Director, Integrated Marketing

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