Edtech.com's Summary

San José State University is hiring a Web Content Strategist for a one-year benefited temporary appointment dedicated to the sjsu.edu website redesign project. The role develops a fully refreshed web content strategy, refines the brand’s digital voice, audits the existing content footprint, and writes new copy that weaves SJSU’s core brand narrative into its most critical pages. It’s a full-time, on-site, temporary position reporting to the Director of Integrated Marketing, collaborating closely with UMC’s web and marketing teams.

Highlights

Identifies core audiences for content and reorganizes content for a positive user experience
Weaves the SJSU brand voice throughout the website and digital ecosystem
Establishes a content governance strategy for SJSU in partnership with UMC and IT leadership
Uses SEMRush, Screaming Frog, and analytics tools to audit content and optimize for SEO and AEO
Works with the Content Migration Specialist to assess website content for archive, condense, or keep decisions
Drafts new content and refreshes existing copy across all sjsu.edu web pages
Coordinates content reviews, approvals, and edits with stakeholders across the University
Identifies opportunities to merge thin or redundant pages into comprehensive "pillar" pages
Requires a bachelor’s degree in a related field and 4 years of relevant experience
Prefers a master’s degree in Communications, Journalism, or Marketing and experience with large, complex websites

Web Content Strategist (Temporary) Full Description

Job Summary

This is a one year benefited temporary appointment. Reporting to the Director of Integrated Marketing within SJSU's central University Marketing and Communications (UMC), the Web Content Strategist position is dedicated to the one-year sjsu.edu website redesign project. This position will support the development of a fully refreshed, comprehensive web content strategy and will refine the brand's digital voice, auditing the existing content footprint, refining and writing new copy for the new digital ecosystem, and weaving the core brand narrative into the most critical pages.

Key Responsibilities

Identifies core audiences for content and reorganizes content to ensure a positive user experience
Partners with the Director of Integrated Marketing to weave the SJSU brand voice throughout the website and digital ecosystem
Establishes a content governance strategy for SJSU in partnership with UMC and IT leadership
Works with the agency of record to support recommendations around web governance and content strategy
Leverages SEMRush and other tools to ensure website copy is optimized and search-friendly
Uses web crawlers (Screaming Frog), analytics (Google Analytics/Adobe/GSC), and SEO/AEO tools (SEMrush/Ahrefs) to audit content at scale
Works with the Content Migration Specialist to assess all website content for the redesign
Drafts new content and refreshes existing content across all sjsu.edu web pages
Coordinates content reviews, approvals, and edits with stakeholders across the University
Identifies opportunities to merge thin or redundant pages into comprehensive "pillar" pages

Required Qualifications

Equivalent to a bachelor's degree in a related field
Four (4) years of relevant experience

Preferred Qualifications

Master's degree in Communications, Journalism, Marketing, Digital Media, or related field
A minimum of four years of professional web content/content strategy experience
Experience with large or complex websites
Demonstrated SEO/AEO, content governance, accessibility, CMS, analytics, and web writing experience

Compensation

Classification: Marketing Communications Professional III. Anticipated Hiring Range: $7,307/month - $7,909/month (Step 12 - Step 16); CSU Salary Range: $5,877/month - $8,561/month.

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Edtech.com's Summary

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