Western Governors University
Director, Regional Marketing, Salt Lake City, UT
Tableau
Edtech.com's Summary
Western Governors University (WGU) is hiring a Director, Regional Marketing. The role leads planning and performance management for four priority geographic regions and directs marketing operations across the entire regional marketing team, ensuring execution of data-informed marketing programs aligned with institutional goals. The Director oversees Senior Regional Marketing Managers and marketing specialists, collaborates cross-functionally, and drives regional and national marketing alignment and operational efficiency.
Highlights
- Lead and develop a team of Senior Regional Marketing Managers and marketing operations specialists.
- Manage planning, OKRs, budgeting, vendor relationships, and performance dashboards for regional marketing.
- Oversee marketing strategy execution in four priority geographic regions of WGU.
- Work collaboratively across national marketing, regional operations, and data analytics teams.
- Analyze and report on marketing KPIs such as awareness, intent, applications, and enrollments.
- Proficient in Excel, Tableau, Adobe Analytics, and Google Analytics.
- Requires bachelor’s degree in Marketing, Business, Communications or related field; MBA preferred.
- At least 10 years marketing experience, including 3-5 years leading teams, preferably in multi-region or matrixed organizations.
- Experience with marketing operations, analytics, integrated campaigns, vendor management, and budget oversight.
- Includes benefits such as bonuses, healthcare, retirement plan, tuition discounts, paid time off, and parental leave; salary range $126,800 to $228,300.
Director, Regional Marketing, Salt Lake City, UT Full Description
If you're passionate about building a better future for individuals, communities, and our country—and you're committed to working hard to play your part in building that future—consider WGU as the next step in your career.
Driven by a mission to expand access to higher education through online, competency-based degree programs, WGU is also committed to being a great place to work for a diverse workforce of student-focused professionals. The university has pioneered a new way to learn in the 21st century, one that has received praise from academic, industry, government, and media leaders. Whatever your role, working for WGU gives you a part to play in helping students graduate, creating a better tomorrow for themselves and their families.
The salary range for this position takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.
At WGU, it is not typical for an individual to be hired at or near the top of the range for their position, and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is:
Grade: Management_Executive 610Pay Range: $126,800.00 - $228,300.00
Grade: Management_Executive 610Pay Range: $126,800.00 - $228,300.00
Job Description
The Director, Regional Marketing, both leads the planning and performance management of four
(of seven) of WGU's priority geographic regions, as well as leading marketing operations across the
entire regional marketing team. Reporting to the Vice President, Regional Marketing, this role
serves as both a strategic partner and operational leader, ensuring their direct team of Sr Regional
Marketing Managers are effectively delivering on their regional marketing plans and performance
metrics, and are also responsible for the implementation of the tools, data, processes, and vendors
needed to execute effective, data-informed marketing programs aligned with institutional priorities
across all 7 regions.
They oversee a team of four Senior Regional Marketing Managers responsible for localized marketing
strategy and execution, as well as a team of marketing specialists that support marketing operations,
reporting, and process and executional optimization.
This leader acts as the connective tissue between national marketing, regional operations, and data
analytics—driving consistent performance, efficient operations, and local impact.
The Regional Marketing team operates in a highly matrixed environment, and as such, it is critical that
this leader demonstrates an ability to work collaboratively and drive results through persuasion and
influence, as well as by direct authority.
Essential Functions and Responsibilities:
Leadership & Team Management• Lead, coach, and develop a high-performing team of Senior Regional Marketing Managers whooversee marketing execution within four of WGU's seven regions• Supervise a marketing operations team responsible for centralized tools, templates, andreporting• Foster a culture of accountability, collaboration, innovation, and continuous improvementwithin the regional marketing organization• Serve as a key member of the Marketing leadership team, representing regional needs andperspectives in quarterly and annual planning
Strategic Planning & Operational Enablement• Partner with the VP, Regional Marketing to guide annual and quarterly strategic planning, OKRalignment, and forecasting• Lead operational implementation of regional marketing efforts including timelines, budgets,contracts, procurement workflows, vendor management, and performance dashboards• Develop and maintain shared marketing resources—SWOT analyses, competitive research tools,budget trackers, and enrollment dashboards—to ensure consistency and scalability across allregionsPerformance Management & Data Reporting• Oversee centralized regional reporting, including monthly and quarterly business reviews.• Partner with the Analytics and Institutional Research teams to define, track, and communicatelead and lag KPIs (awareness, intent, applications, enrollments)• Ensure Senior Regional Marketing Managers have timely access to actionable insights thatinform strategy and drive optimization• Lead development of consistent performance dashboards that align regional efforts withinstitutional business goals• Identify net new research and testing needs to further refine where Regional Marketing canmake the biggest impact
Cross-Functional Collaboration• Act as SPOC for external agency partners, representing all regional needs• Consolidate regional needs into unified creative briefs and campaign requests to streamlineproduction through national team• Ensure alignment between regional priorities and national brand strategy, messaging, andcreative standards• Facilitate the sharing of best practices, performance insights, and innovations across regions
Knowledge, Skill and Abilities:• Strong leadership, communication, and
Leadership & Team Management• Lead, coach, and develop a high-performing team of Senior Regional Marketing Managers whooversee marketing execution within four of WGU's seven regions• Supervise a marketing operations team responsible for centralized tools, templates, andreporting• Foster a culture of accountability, collaboration, innovation, and continuous improvementwithin the regional marketing organization• Serve as a key member of the Marketing leadership team, representing regional needs andperspectives in quarterly and annual planning
Strategic Planning & Operational Enablement• Partner with the VP, Regional Marketing to guide annual and quarterly strategic planning, OKRalignment, and forecasting• Lead operational implementation of regional marketing efforts including timelines, budgets,contracts, procurement workflows, vendor management, and performance dashboards• Develop and maintain shared marketing resources—SWOT analyses, competitive research tools,budget trackers, and enrollment dashboards—to ensure consistency and scalability across allregionsPerformance Management & Data Reporting• Oversee centralized regional reporting, including monthly and quarterly business reviews.• Partner with the Analytics and Institutional Research teams to define, track, and communicatelead and lag KPIs (awareness, intent, applications, enrollments)• Ensure Senior Regional Marketing Managers have timely access to actionable insights thatinform strategy and drive optimization• Lead development of consistent performance dashboards that align regional efforts withinstitutional business goals• Identify net new research and testing needs to further refine where Regional Marketing canmake the biggest impact
Cross-Functional Collaboration• Act as SPOC for external agency partners, representing all regional needs• Consolidate regional needs into unified creative briefs and campaign requests to streamlineproduction through national team• Ensure alignment between regional priorities and national brand strategy, messaging, andcreative standards• Facilitate the sharing of best practices, performance insights, and innovations across regions
Knowledge, Skill and Abilities:• Strong leadership, communication, and
stakeholder-management skills.• Data-driven mindset with fluency in campaign analytics and reporting tools.• Ability to navigate ambiguity and influence across functions.• Highly organized, systematic, and process-oriented.• Curious, innovative, and passionate about mission-driven marketing• Ability to manage time and resources for multiple projects at one time• Flexible and adaptable, comfortable with a high degree of changeQualifications:• Bachelor's degree in Marketing, Business, Communications, or related field required; MBA oradvanced degree preferred.• 10+ years of progressive marketing experience, including 3-5 years in a leadership roleoverseeing teams• Proven success in multi-region or matrixed marketing organizations; higher education ormission-driven sector experience preferred• Regional and/or Retail and/or ecommerce experience• Strong background in marketing operations, analytics, and integrated campaign management• Demonstrated ability to balance strategic planning with hands-on operational execution.• Experience managing vendor relationships• Budget management experience• Data and Analytics experience. Knowledge in working with Excel, Tableau, Adobe Analytics andGoogle Analytics• Experience working with internal and external creative departments and teams• Industry experience in higher education and/or areas relevant to WGU colleges (e.g., business,healthcare, K12 education, IT)Working Conditions:• Travel required (up to 30%)This position requires occasional travel of up to 20%, including required attendance at designated company summits (typically one to two per year). Additional travel may include conferences, visits to company locations, and other business-related events as needed. Additional travel may be assigned as needed to support business requirements.
Position & Application Details
Full-Time Regular Positions (classified as regular and working 40 standard weekly hours): This is a full-time, regular position (classified for 40 standard weekly hours) that is eligible for bonuses; medical, dental, vision, telehealth and mental healthcare; health savings account and flexible spending account; basic and voluntary life insurance; disability coverage; accident, critical illness and hospital indemnity supplemental coverages; legal and identity theft coverage; retirement savings plan; wellbeing program; discounted WGU tuition; and flexible paid time off for rest and relaxation with no need for accrual, flexible paid sick time with no need for accrual, 11 paid holidays, and other paid leaves, including up to 12 weeks of parental leave.
How to Apply: If interested, an application will need to be submitted online. Internal WGU employees will need to apply through the internal job board in Workday.
Additional Information
Disclaimer: The job posting highlights the most critical responsibilities and requirements of the job. It's not all-inclusive.
Accommodations: Applicants with disabilities who require assistance or accommodation during the application or interview process should contact our Talent Acquisition team at recruiting@wgu.edu.
Equal Employment Opportunity: All qualified applicants will receive consideration for employment without regard to any protected characteristic as required by law.
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