UWorld
Email Marketing Manager
🇺🇸 Dallas, TX
🕑 Full-Time
💰 TBD
💻 Marketing
🗓️ January 19th, 2024
CMS CRM EmailUWorld seeks an Email Marketing Manager to develop, execute, and measure email marketing campaigns. Primary responsibilities are demand generation and growth marketing. The email marketing manager is also responsible for regularly measuring and reporting traditional marketing and campaign analytics.
Minimum Education Required
- Bachelor's in marketing, digital marketing, communications, business, or a relevant field.
Minimum Experience Required
- 5 years' digital marketing and/or agency experience
- Strong experience with marketing and sales CRMs (preferably Pardot and Salesforce)
- Experience with WordPress or other CMS web publishing software preferred
- Working knowledge of visualization tools (preferably Tableau)
- Extensive experience with effective digital marketing copy
- Demonstrable experience generating high-performing demand gen campaigns
- Knowledge of demand gen best practices and benchmarking
- Demonstrable experience of moving prospects through all stages of the marketing funnel
Required Skills
- Strong analytical skills and data-driven thinking
- Ability to interact, communicate, and present ideas in a collaborative environment
- Solid organizational, planning, and self-motivation skills
- Excellent verbal and written communication skills
- Ability to multitask and perform under tight deadlines
Responsibilities
- Develop, implement, and manage high-quality acquisition programs, campaigns, and activities across the business’s online platforms
- Manage email marketing campaigns from beginning to end through plan development, targeting, setup, implementation, and reporting/analysis
- Initiate and manage lead nurturing programs to accelerate prospect movement through the demand generation funnel
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Plan, execute, and measure experiments and conversion tests
- Maintain a strong online company presence through digital channels
- Analyze data and make smart recommendations to increase traffic, the number of quality leads, and conversion rates
- Use benchmark data from internal and external sources and research and evaluate market behavior, trends and competitors to identify opportunities for improvement
- Develop and measure key metrics around the business including user acquisition, conversion rates, and engagement rates
- Ensure brand consistency
- Design, develop, and maintain regular reporting on the performance of all digital marketing campaigns and assess against goals (ROI and KPIs)
Compensation and Benefits
- Competitive compensation (contingent on experience)
- Paid time off (based on sliding scale according to hire date and work hours), parental leave, bereavement, and 8 hours of volunteer time
- A generous paid holiday schedule that includes the entire week of Christmas
- Comprehensive benefits package (medical, vision, dental, life, disability and pet insurance)
- 401(k) plan for retirement with 5% employer matching (eligibility after 90 days of employment)
- Annual professional and career development opportunities available
- Relaxed work environment that offers flexibility to work remotely 1 day per week
- Social Committee that offers an inclusive environment to get to know coworkers in a fun way
- Daily on-site group fitness classes
At UWorld, we believe strength is derived from the talents, ideas, and experiences of a diverse workforce. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, or any other protected class. UWorld is proud to be an equal opportunity employer providing a drug-free workplace. If you have a disability or special need that requires accommodation, please let us know.
