LearnUpon
Field Marketing Manager
🇺🇸 Hybrid - Salt Lake City, UT
🕑 Full-Time
💰 TBD
💻 Marketing
🗓️ July 25th, 2025
CRM
LMS
Marketo
Edtech.com's Summary
LearnUpon is hiring a Field Marketing Manager to lead and execute the global field marketing and event strategy, focusing on trade shows, sponsored events, and LearnUpon-hosted experiences. This role involves planning, executing, and optimizing events, managing logistics, collaborating with GTM leadership, and driving pipeline and revenue growth.
Highlights
- Plan and execute global events including trade shows, partner events, and LearnUpon-hosted experiences.
- Lead regional field marketing activations such as roadshows and customer dinners.
- Manage event logistics: timelines, vendors, venue, swag, shipping, and on-site support.
- Collaborate closely with GTM leadership and marketing teams to align campaigns with revenue goals.
- Track and report on field marketing KPIs and event ROI to inform future planning.
- Use Salesforce CRM and marketing automation platforms such as Marketo.
- Require 4+ years of experience in field marketing, events, or B2B marketing, ideally in SaaS or tech.
- Support partner marketing activities and bring creativity to audience engagement and brand storytelling.
- Travel up to 25% to support event execution.
- Compensation includes competitive salary, company ESOP, 401k, private health insurance, and 25 days PTO plus a wellness day.
Field Marketing Manager Full Description
At LearnUpon, we’re seeking a Field Marketing Manager to join our Marketing team. This is a hybrid role, working 3 days per week from LearnUpon's Salt Lake City office.
LearnUpon LMS helps organizations train their employees, partners, and customers. Businesses can manage, track, and achieve their unique learning goals — all through a single, powerful solution.
With offices in Dublin (our HQ), Belgrade, Philadelphia, Salt Lake City and Sydney, we are a global team with lots of diverse cultures, backgrounds, and experiences that puts our customers' experience at the heart of everything we do. Our culture fosters an open, collaborative and supportive environment where our accomplishments are celebrated and encouraged. We're always striving for the best solution (not the easy one). We’re proud of our success and we’re humble and hungry to achieve more.
As our Sales and Business Development teams continue to expand globally, we strive to scale our delivery of exceptional, tailored evaluation support for each of our prospective customers. Central to this goal is our ability to consistently deliver world class proposal responses and support the continued growth and enablement of our teams.
About the Role
We are looking for a Field Marketing Manager based in Salt Lake City to lead and execute LearnUpon’s Global field marketing and event strategy. This role will be central to the planning, execution, and optimization of trade shows, sponsored events, LearnUpon-hosted experiences, and partner events. Reporting into our Senior Manager, Demand Generation, you’ll work closely with our GTM team in North America to drive pipeline and revenue, while also serving as a critical link to our Marketing HQ in Dublin, ensuring alignment and support across the wider marketing function.
This is a unique opportunity for a highly organized, proactive, and collaborative marketer to be the face of marketing on the ground in Salt Lake City, while playing a key strategic and operational role in LearnUpon’s growth.
What You’ll Do
- Own the planning and execution of global events, including LearnUpon-hosted, sponsored, and industry trade shows, while covering for our Events Marketing Manager.
- Lead field marketing activations, including regional events, roadshows, customer dinners, and GTM-driven experiences.
- Support the execution of partner events, ensuring brand alignment and pipeline-driving collaboration.
- Collaborate with GTM leadership and regional teams to ensure field programs align with pipeline and revenue objectives.
- Manage all event logistics: timelines, vendor communication, venue coordination, swag, shipping, on-site support, and promotional materials.
- Support the delivery of “LearnUpon Connect”, our annual User Conference and related strategic activations.
- Track and report on field marketing KPIs and event ROI, providing data and insights that inform future planning.
- Coordinate with HQ-based teams (Demand Generation, Product Marketing, Corporate Marketing) to tailor campaigns and messaging for regional success.
- Bring fresh ideas to event experience design, audience engagement, and process improvements that elevate our brand and drive results.
- Act as the local marketing lead in Salt Lake City, representing the broader marketing team and advocating for regional needs.
- Ensure all events meet LearnUpon’s standards of brand consistency, data capture, privacy compliance, and post-event follow-up workflows.
- Travel as needed to support event execution (up to 25% depending on event calendar).
Experience
- 4+ years of experience in field marketing, events, or B2B marketing roles, ideally in SaaS or tech.
- Proven track record in planning and executing events from concept through to post-event lead hand-off and analysis.
- Excellent organizational and project management skills; able to manage multiple programs and timelines simultaneously.
- Strong collaboration skills and a natural ability to build trust with GTM teams and cross-functional marketing partners.
- Experience supporting or leading partner marketing activities is a strong plus.
- Hands-on proficiency with event tools, CRM (Salesforce), and marketing automation platforms (e.g. Marketo).
- Creative mindset with a focus on audience engagement, brand storytelling, and continuous improvement.
- Confident communicator, capable of representing marketing externally and internally with clarity and professionalism.
- Willingness to travel up to 25% of the time for events.
Not essential but a bonus:
- Experience in the LMS or Learning Tech industry.
- Experience working in a fast-growing SaaS startup.
- Understanding of regional nuances in B2B buying behaviour across North America.
- Background in user conferences or large-scale customer events.
Why work with us?
- Competitive salary and company ESOP
- 401k.
- Private health insurance.
- 25 days PTO + 1 annual company wellness day off.
- Structured learning environment.
- Excellent career progression.
What is the Hiring Process?
Applicants for the position can expect the following hiring process:
- Qualified applicants will be invited to an initial a 30-minute call with our Talent team.
- Successful candidates will then be invited to an interview with our Senior Manager of Demand Generation.
- Selected candidates will be invited to deliver a task-based presentation to demonstrate their practical skills.
- The final round will be a 30 minute call with our CFO.
LearnUpon is an Equal Opportunities Employer.
We do not discriminate on the basis of gender, marital status, family status, age disability, sexual orientation, race, religion, membership of the Traveller community, or any other legally protected status.
Visit our Careers site to find out more about working for LearnUpon, and check us out on Instagram.
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