Edtech.com's Summary

Attuned is hiring a Founding K-12 Account Executive to build and grow new business in the Southeast U.S. territory. The role involves developing a territory strategy, self-sourcing sales pipeline, owning the full sales cycle for Attuned's software, establishing a strong market presence, and shaping business development processes while collaborating cross-functionally.

Highlights

Build and execute territory plan targeting districts, charter networks, and education agencies.
Self-source pipeline through outreach, referrals, and events.
Manage full sales cycle from first contact to signed agreements.
Consultatively engage education leaders to diagnose needs beyond software features.
Navigate K-12 procurement processes including RFPs and budget cycles.
Establish strong presence in local educational communities and maintain key relationships.
Inform and develop sales playbook, maintaining accurate CRM data (HubSpot experience preferred).
3-5+ years of quota-carrying sales experience selling software directly to K-12 school systems required.
Experience working in PK-12 schools or systems and existing relationships with Southeast leaders essential.
Compensation range $120,000 to $154,000 plus performance-based incentives and full benefits.

Founding K-12 Account Executive Full Description

Founding K-12 Account Executive

Remote (U.S. based), with a preference for candidates based in the Southeastfull-time

About the Role

About Attuned: Attuned's experienced practitioners combine empathy and rigor to help PK-12 systems and leaders become well aligned and well equipped to deliver breakthrough outcomes for all students—especially those farthest from opportunity.

Founded in 2016, Attuned has earned the reputation as a trusted advisor, coach, and facilitator to schools and school systems across the country, as evidenced by our net promoter score of 90. We are fortunate to have built a team with a deep commitment to our mission, as evidenced by our consistently strong team health survey results. Our services team provides planning, instructional, and talent support. Our software team has created several applications that support and expand the services we provide and the impact we have.

"There always are folks who offer packaged solutions, but the best support providers are people who have lived and practiced the work and actually know there are no easy packaged solutions. The Attuned team offers deep expertise and thought partnership that is individualized and contextualized." (Aleesia Johnson, Superintendent of Indianapolis Public Schools)

Position Overview: Attuned is looking for a mission-driven and self-motivated founding Account Executive to open and grow new business in a single priority territory. This is a new role: you will not inherit a book of warm leads. Instead, you will build pipeline from the ground up, identifying the districts, charter networks, and regional and state education agencies where first Attuned's software — and ultimately its services — can make the biggest difference, earning first meetings, and carrying deals through to signed partnerships. As one of the first dedicated business developers on Attuned's growth team, you will also inform how we secure new software partnerships: pressure-testing our messaging, documenting what works, and shaping the playbook that future team members will use as we expand into new regions. Success in this role means identifying and developing relationships with potential partners in your geography, building a durable base of new partners there, and positioning Attuned as the trusted, practitioner-led partner school systems turn to. This role is ideal for someone with a demonstrated track record of identifying and securing new business opportunities within a specific geography, and who brings experience working in PK-12 schools or school systems.

Essential Duties & Responsibilities:

Territory Strategy & Pipeline Building

Build and execute a territory plan for your assigned region, mapping target districts, charter networks, regional service agencies, and state education agency priorities.
Self-source the large majority of your pipeline through existing relationships, targeted outbound outreach (email, phone, and LinkedIn), in-person visits, referrals, and regional events.
Use funding, policy, and leadership signals, including state grants and approved-provider lists, strategic planning cycles, leadership transitions, and federal and state funding streams, to prioritize accounts and time outreach.
Maintain a consistent, high-volume cadence of prospecting activity and first meetings, and hold yourself accountable to clear weekly and quarterly pipeline goals.

New Business Acquisition

Own the full sales cycle for new partners in your territory—from first conversation to signed agreement—across Attuned's software offerings.
Lead consultative discovery with superintendents, cabinet leaders, principals, and instructional leaders, diagnosing needs (which may be for software and/or services) rather than pitching features.
Navigate complex school and district procurement processes, including RFPs, pilots, board approvals, approved-vendor lists, and budget cycles.

Market Presence in Your Territory

Become a known and trusted presence in your territory's education community through state and regional conferences, association events, and superintendent and school leader networks.
Build and maintain relationships with key influencers in your territory, including state agency staff, regional service centers, and foundations.
Gather and share market insights about your territory to inform Attuned's strategy, offerings, and pricing.

Building the Sales Playbook

Work alongside the Head of Growth to inform Attuned's business development process, including deal stages, qualification criteria, and handoffs to our Partner Experience team.
Test and refine ideal partner profiles, messaging, and objection handling in your territory, and document what works so it can be replicated in new markets.
Help shape the tools, templates, and outreach sequences the growth team relies on.
Keep the CRM accurate and up to date, and report regularly on pipeline health, activity, and forecasts.

Cross-Functional Collaboration

Ensure a seamless transition from signed agreement to kickoff by partnering closely with the Partner Experience team.
Work with the Partner Experience team to set new partners up for long-term success, laying the groundwork for renewal and expansion.
Provide feedback loops from the field to influence product development and pricing.
Partner with the head of services to identify opportunities for service partnerships.

What You'll Bring:

Passion for our mission of dramatically improving PK-12 education for historically underserved children.
Experience working in PK-12 schools or school systems (e.g., as a teacher, school leader, or system leader) is essential
Existing relationships and credibility with PK-12 leaders in the Southeast United States.
3-5+ years of quota-carrying sales experience with a proven track record of selling software directly to K-12 school systems.
Demonstrated experience building new business pipeline from scratch within a specific territory, not only managing or growing existing accounts.
Working knowledge of how school systems buy, including procurement processes, funding streams, and budget cycles.
Consultative selling skills and excellent interpersonal, writing, and presentation skills.
Persistence and resilience; you are energized by outbound prospecting and by opening doors that aren't already open.
Detail-orientation, CRM discipline (HubSpot a plus), and ability to effectively track lots of moving parts.
Comfort working independently in a fast-paced, mission-driven, entrepreneurial environment, and excitement about helping build something new.

Who Should Apply? Did you know that research shows that women and people from underrepresented groups often apply to jobs only if they meet 100% of the qualifications? We believe that no one meets 100% of the listed qualifications. We are less concerned about whether you’ve done everything on a laundry list of specific things and more interested in cultivating a diverse pool of candidates who have prior experience in PK-12 education and who want to join a connected, mission-driven, hard-working team of practitioners.

Your Opportunity at Attuned: Location & Benefits:
- Location: Remote (U.S. based candidates only); preference for candidates based in the Southeast U.S. (Florida, Georgia, North Carolina, South Carolina, Alabama, Mississippi)

Salary range: $120,000-154,000 with full benefits, depending on experience, including base salary and performance-based incentive compensation tied to new business.
Start date: Early 2027
Travel (25-40%): Within your territory for partner meetings and events, and for regional and national conferences

Position Reports To: The position reports to John Trevino, Head of Growth.

Application Process and Deadlines:
If you are passionate about improving educational opportunities for historically underserved children, please apply below. Applications received by the end of day on Monday, November 30th will be considered for this hiring round.

Attuned's Commitment to Diversity, Equity, Inclusion, and Sustainability: Attuned is committed to building a diverse, equitable, inclusive, and sustainable organization. The broad range of experiences, ideas, and practices that our team members bring allows us to serve with excellence the diverse organizations with whom we partner. Attuned is an equal opportunity employer and does not discriminate on the basis of age, race, ethnicity, color, disability, gender identity, gender expression, marital status, sexual orientation, national origin, religion, or veteran status.

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Founding K-12 Account Executive

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