Edtech.com's Summary

PowerSchool is hiring a Sales Development Representative. The role builds qualified pipeline for PowerSchool's K-12 software through phone, email, social, and event outreach to school and district decision-makers. The representative books meetings and creates sales-qualified opportunities for the Account Executives on the Sales team, with regular coaching from a manager.

Highlights

Convert inbound leads and run daily outbound outreach by phone, email, social, and events to book meetings with targeted K-12 decision-makers.
Hold discovery conversations tailored to each persona and capture key information using the MEDDPICC framework.
Qualify leads and create Sales Qualified Opportunities with clear context, next steps, and evidence, making sure each one is accepted by an Account Executive.
Personalize outreach using district-level research, local initiatives, and role-specific messaging, and share what works.
Keep contact information, activity logs, and notes accurate in the CRM and other sales systems.
Join regular coaching sessions on call quality, objection handling, and discovery skills, and stay current on product updates.
Meet monthly targets for activity, meetings, and sales-qualified opportunities, with CRM data quality held to the same standard.
Bring 2+ years of experience in sales, lead generation, customer service, or business development (or equivalent education), a bachelor's degree or equivalent, and working knowledge of Salesforce or a comparable CRM.
Preferred: experience creating pipeline for SaaS in K-12 or the public sector, including basic RFP awareness, and familiarity with Salesloft, Gong, and LinkedIn Sales Navigator.

Sales Development Representative Full Description

Overview:

At PowerSchool, we power education for students around the world. As the global leader in cloud-based K-12 software, we support the full education ecosystem—from the central office to the classroom to the home. Joining PowerSchool means being part of a mission-driven team that is transforming K-12 education by helping schools operate more effectively and deliver better outcomes for educators, students, and families.

Team Overview

The Sales Development team creates qualified pipeline that expands our impact across K-12. Working side by side with Sales, we target priority accounts, run multichannel outreach, and convert interest into high-quality meetings and sales-accepted opportunities, fueling faster cycles, higher win rates, and healthier coverage that drive new business, upsell, and cross-sell revenue. Responsibilities:

The Sales Development Representative (SDR) drives qualified pipeline through structured, multichannel outreach to K-12 accounts, both existing and net new. This role collaborates closely with Sales to target priority accounts and personas, uncover needs, and convert interest into high-quality meetings and sales-accepted opportunities within a consistent, manager-led operating rhythm.

Your day-to-day job will consist of:

Convert inbound leads and/or run daily outbound outreach (phone, email, social, and events) to book meetings with targeted K-12 decision-makers.
Keep CRM and other sales systems’ data accurate and up to date, including contact info, activity logs, and notes.
Conduct thoughtful discovery conversations tailored to each persona; capture key info using the MEDDPICC framework.
Qualify leads and create Sales Qualified Opportunities (SQOs) with clear context, next steps, and evidence, ensuring each meets agreed criteria and is accepted by an Account Executive (AE) on the Sales team.
Personalize outreach using district-level research, local initiatives, and role-specific value messaging; test what works and share insights.
Join regular coaching sessions on call quality, objection handling, discovery skills, and outreach strategies.
Stay current on product updates and new features to clearly communicate value to prospects.
Travel occasionally up to 10% for key moments such as team summits and other high‑priority events.

Success Indicators

Activity, Meetings, and Sales-Qualified Opportunities (SQOs) at or above monthly targets
CRM hygiene at or above standard, including required fields and MEDDPICC-based notes
Coaching responsiveness evidenced by improving call scores and objection-handling outcomes

Qualifications:
Minimum Qualifications

Proven comfort with high-volume outbound and cold outreach across phone, email, and social media, as well as comfort with inbound lead management.
Passion for K-12 outcomes and interest in learning public-sector purchasing basics.
Consistent activity discipline and time management to hit goals.
Coachable mindset with persistence, curiosity, and the ability to follow qualification scripts while learning to tailor discovery.
Clear written and oral communication that can personalize value to district and buyer context.
Working knowledge of Salesforce, or comparable CRM with accurate data entry and task management.
2+ years sales, lead generation, customer service, business development, or equivalent education with strong communication and organization skills.
Bachelor’s degree or equivalent, or equivalent years of relevant work experience.

Preferred Qualifications

Familiarity with persona-based messaging and capturing MEDDPICC data in CRM to support AE stage exits.
Experience creating pipeline for SaaS in K-12 or public sector, including basic RFP awareness.
Proficiency with modern prospecting tools such as Salesloft, Gong, and LinkedIn Sales Navigator.
Track record of exceeding meeting and sales-qualified opportunity targets and improving conversion rates through testing and iteration.

Compensation & Benefits:
Compensation & Benefits
PowerSchool offers the following benefits:

Comprehensive Insurance Coverage (including Medical, Dental, Vision, Pharmacy benefits, Life Insurance and AD&D)
Flexible Spending Accounts and Health Savings Accounts
Short-Term Disability and Long-Term Disability
Comprehensive 401(k) plan
Generous Parental Leave
Unrestricted paid time off (known as Discretionary Time Off - DTO)
Wellness Program, including ClassPass & Employee Assistance Program
Tuition Reimbursement
Optional Benefits: Pet Insurance, Identity Theft Protection, Student Debt Repayment Program and Prepaid Legal coverage

This compensation range is specific to the United States and it incorporates many factors including but not limited to an applicant's skills and prior relevant experience and training; licensures, degrees, and certifications; internal equity; internal pay ranges; and market data/range parameters. EEO Commitment:

EEO Commitment

PowerSchool is committed to a diverse and inclusive workplace. PowerSchool is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. Our inclusive culture empowers PowerSchoolers to deliver the best results for our customers. We not only celebrate the diversity of our workforce, we celebrate the diverse ways we work. If you have a disability and need an accommodation regarding our recruiting process, please let us know by emailing [email protected].

Let me find your next job.

Thanks - you're signed up.

Sales Development Representative

Edtech.com's Summary

Sales Development Representative Full Description

Account Executive

Prospect Account Executive

State Strategy Director (Western US)

Senior Alliances / Partner Executive

Field Sales Trainer