IronCircle
Go-To-Market (GTM) Engineer
🇺🇸 Hybrid - Columbia, MD
🕑 Full-Time
💰 $90K - $120K
💻 Marketing
🗓️ November 6th, 2025
CRM
Zapier
Edtech.com's Summary
IronCircle is hiring a Go-To-Market (GTM) Engineer to own and optimize their revenue engine by architecting and building automated systems and workflows that unify Marketing, Sales, and Learner Success. The role involves diagnosing funnel inefficiencies, deploying AI-driven automation, and maintaining the full GTM tech stack to enhance lead conversion and drive revenue growth.
Highlights
- Build and automate GTM tools and workflows using platforms like Clay, n8n, Zapier, Apify, or custom scripts.
- Integrate AI APIs and automation tools including ChatGPT, Claude, Gemini, and custom LLM prompts into GTM processes.
- Automate lead routing, scoring, enrichment, and outreach timing to improve pipeline efficiency.
- Own the end-to-end GTM technology stack, including CRM, Marketing Automation, CDP, and data warehousing.
- Design data flows combining Product usage, Sales pipeline, and Marketing intent data for unified insights.
- Implement lifecycle automation from inbound lead through to renewal and increase activation and enrollment rates through PLG motions.
- Collaborate with Marketing, Sales, and Product teams to identify friction points and enable data-driven decision making.
- Minimum 8 years combined experience in growth marketing, product management, systems, and operations with a technical foundation.
- Hands-on experience with AI tools such as OpenAI, Gemini, RAG, MCP and marketing technology ecosystems.
- Compensation range from $90,000 to $120,000 annually, including base salary and potential bonus, with a competitive benefits package.
Go-To-Market (GTM) Engineer Full Description
Go-To-Market (GTM) Engineer Job Description
Marketing - Columbia, Maryland (Hybrid)
Go-To-Market (GTM) Engineer
IronCircle is seeking a highly technical and strategic GTM Engineer to be the owner of our revenue engine. This is a high-impact, hybrid role combining revenue operations, growth engineering, and AI-powered automation. You will architect and build the systems, data flows, and intelligent workflows that enable Marketing, Sales, and Learner Success to operate as one unified engine.
This is not a traditional “RevOps administrator” role. This is the technical owner of the revenue engine, the person who:
- Turns manual GTM workflows into automated, scalable systems.
- Embraces and evangelizes AI-driven execution.
- Fixes conversion bottlenecks using data, automation, and experimentation.
- Owns the infrastructure that moves prospects through the entire funnel, from lead → learner → revenue → renewal.
You will diagnose where the funnel breaks, design the automation to fix it, deploy AI agents where humans slow down the process, and build full-funnel visibility that drives real decisions, not opinions.
About Us
With over 17+ years of experience, IronCircle is one of the leading global tech education, training, and service providers, sending thousands of learners to new and exciting careers and developing tech-related ecosystems.
In 2018, IronCircle entered the US market via a university partnership model and has successfully partnered with colleges and universities to train the next generation of industry professionals. Unique to our program, TDX Arena is an AI-fueled, powerhouse learning platform that helps learners apply concepts learned in class to real-world situations.
With over 50,000 cybersecurity alumni worldwide, IronCircle is highly experienced at delivering the most effective accelerated cybersecurity training and educational programs.
Key Responsibilities
- Build internal GTM tools and workflows using Clay, n8n, Zapier, Apify, or custom scripts.
- Integrate AI APIs, MCP servers, and automation tools to build agents and workflows that improve GTM motion.
- Embed AI into GTM systems using ChatGPT, Claude, Gemini, and custom LLM prompts.
- Integrate APIs and data sources to automate lead routing, scoring, enrichment, and timing of outreach.
- Diagram complex GTM processes and identify opportunities for AI-powered improvement.
- Own the end-to-end GTM tech stack across CRM, Marketing Automation, CDP, and data warehousing.
- Design and maintain data flows that unify Product usage signals, Sales pipeline, and Marketing intent data.
- Automate lifecycle workflows (inbound → qualification → activation → enrollment → renewal).
- Partner with Marketing and Sales to identify funnel drop-offs and friction points.
- Deploy lifecycle automation and product-triggered journeys that increase trial → activation → enrollment.
- Enable PLG motions through activation scoring, onboarding workflows, and usage-based messaging.
- Increase conversion efficiency through A/B tests across landing pages, email, in-app, and paid traffic.
- Collaborate directly with sales teams to understand pain points and design solutions that actually help close deals.
- Partner with Product to ensure learner usage data feeds GTM personalization.
- Document systems and share learnings to scale GTM engineering across the organization.
Qualifications
Experience & Competencies
- 8+ years of combined experience across growth marketing, product management, systems, and operations, with a strong technical foundation.
- Bachelor’s degree in Engineering, Computer Science, Marketing/Business, or a related field; or comparable years of related experience (minimum 4+ years)
- Proven track record of leveraging AI to address and solve real-world business challenges.
- Entrepreneurial, builder-oriented mindset, skilled at transforming problems into practical, functional solutions from concept to execution.
- Outstanding communication abilities, adept at simplifying and conveying complex technical concepts to non-technical audiences.
- Self-directed and resourceful, operating with a growth ownership mindset.
- Passionate about continuous learning, staying up to date with emerging AI technologies and innovations.
- Hands-on experience with leading AI tools and frameworks, including OpenAI, Gemini, RAG, and MCP.
- Well-versed in marketing technology ecosystems, such as workflow automation platforms, CDPs, CRMs, and data warehouses.
- Experience in rapid prototyping and iterative product development, driving innovation through fast experimentation and learning cycles.
Our Offer
The estimated compensation range for this position is $90,000 to $120,000 annually, which includes base salary and potential bonus. Actual compensation will be determined based on a variety of factors, including but not limited to the candidate’s qualifications, skills, experience, and work location.
This position includes a competitive benefits package that is eligible for additional benefits such as health insurance, retirement plans, paid time off, and other incentive programs, consistent with company policy and applicable law.
Values
- Passion is our driver.
- Excellence is how we deliver.
- People are our focus - learners and employees.
- Change creates opportunity - we embrace change.
- Learning never stops, and neither do we.
Your Success is our Success
If you're a driven, collaborative person who thrives on breaking new ground and inspiring others to do the same, you’ll feel right at home here. We’re looking for someone who's passionate, a high performer, and pushes boundaries in pursuit of something bigger.
You’re a self-starter with a “ready to make an impact on day one” mindset—confident in your ability to add real value from the start and grow with us over the long term. If that sounds like you, we think you’ll be a perfect fit.
At our core, we're more than just a company—we're a close-knit team on a mission to change lives through the power of education. We work hard, we play hard, and we deeply value each person’s contributions toward our shared goals. We can’t wait to welcome the next game-changer to our team. (Yes, we mean you.)
Equal Employer Opportunity (EEO) Statement
We provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, we comply with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.
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