Edtech.com's Summary

KIPP is hiring a Senior Director, Marketing to lead the Foundation's marketing efforts aimed at driving student enrollment growth and enhancing the KIPP brand nationwide. This role involves collaborating with regional teams to implement data-driven enrollment campaigns, managing paid media partnerships, overseeing digital marketing channels, and guiding a high-performing marketing team to align national strategy with regional impact.

Highlights

Lead marketing strategy to increase student applications and enrollment across KIPP regions.
Manage paid media agency relationships and campaign budgets for student recruitment.
Analyze marketing performance data to optimize campaigns and share insights network-wide.
Develop scalable marketing toolkits and assets for regional adaptation.
Advance and steward KIPP's brand strategy ensuring consistent messaging and visual identity.
Oversee KIPP.org, email marketing, and social media channels including content strategy and analytics.
Manage and develop a marketing team while fostering cross-functional collaboration with internal departments and regional partners.
Required skills include digital marketing strategy, audience segmentation, data-driven optimization, and vendor management.
Minimum 10 years marketing experience, preferably in education or mission-driven organizations, with success in large-scale paid media campaigns.
Compensation range: $150,000-$181,000 with comprehensive benefits including paid parental leave, generous PTO, medical coverage, and 401K match.

Senior Director, Marketing Full Description

Company Description

About the Organization

KIPP Public Schools is a national network of tuition-free public charter schools that prepares students with the skills and confidence to create the future they want for themselves, their communities, and us all. We are a network of 278 schools, nearly 16,500 educators, and nearly 190,000 students and alumni.

Our mission: Together with families and communities, we create joyful, academically excellent schools that prepare students with the skills and confidence to pursue the paths they choose—college, career, and beyond—so they can lead fulfilling lives and build a more just world.

Our vision: Every child grows up free to create the future they want for themselves and their communities.

The KIPP Foundation is a nonprofit organization that supports KIPP public charter schools across the country. The KIPP Foundation helps to develop outstanding educators to lead KIPP schools; provides tools and resources for excellent teaching and learning; promotes innovation; and facilitates the exchange of insights and ideas across KIPP and other public schools and organizations.

About Our Values:

Excellent Results for Students: We value results over effort and know that our work is not finished until all students thrive. We maintain high expectations for self, team, and students. We drive outcomes by operating with agility, removing barriers, differentiating support, and prioritizing student-centered solutions—especially for those at the margins.

Collective Impact: We are one team. We win together. We embody a one-team mindset by working collaboratively across teams, aligning goals, and leveraging the strengths of all teammates. We build trust-based relationships and ensure inclusive decision-making by engaging those closest to the work. We provide clarity through simple, repeatable systems and goals that enable transformational outcomes.

Courageous Action: Our belief in what we can achieve is unwavering, fueling our optimism and commitment to overcome any challenge. We demonstrate an unwavering belief in students' potential and a commitment to addressing systemic inequities. We approach challenges with resilience, a solutions-focused mindset, and adaptability. We foster a psychologically safe environment centered on trust and accountability where feedback is encouraged. We leverage data to reflect on progress, own setbacks, celebrate successes, and continuously improve to maximize impact.

Job Description

About The Position

The Senior Director of Marketing will lead the Foundation’s marketing strategy and implementation to support KIPP regions in reaching student enrollment goals and strengthening the KIPP brand identity nationwide. This leader will serve as a strategic partner to regional marketing teams, providing data-driven insights, enrollment campaign direction, and tools to increase applications and drive enrollment. Reporting to VP, Marketing & Communications, the ideal candidate is a seasoned, collaborative marketing leader who thrives at the intersection of national strategy and local impact. In addition to core responsibilities, this role may also lead or contribute to special projects that advance the Foundation’s strategic priorities and innovation in marketing.

Responsibilities

Drive Enrollment Growth:

Partner with regional marketing and enrollment teams to develop and implement marketing campaigns that increase student applications and conversions, aligned to regional goals.
Lead and manage paid media agency vendor relationship on behalf of KIPP Network, including facilitating the approval and appropriate use of campaign budget in support of student enrollment.
Analyze regional marketing performance data to identify trends, challenges, and bright spots; share insights and recommendations across the network.
Develop and maintain scalable marketing toolkits, templates, and creative assets that regions can adapt for local use.
Collaborate with regional support teams to track enrollment KPIs, ROI, and campaign impact.

Strengthen and Steward the KIPP Brand

Advance KIPP’s brand strategy, ensuring consistent adoption of messaging, collateral, and visual identity.
Partner with Creative and Communications teams to ensure that Foundation-led campaigns, collateral, and digital assets reflect brand standards.
Serve as the primary liaison to regional communications and marketing leads for brand alignment, training, and implementation support.
Lead the rollout of Foundation-wide brand resources and trainings, including updates to KIPP.org and digital channels.

Lead Foundation-Owned Marketing Channels

Oversee the strategy, content, and performance of KIPP.org, email marketing, and social media channels.
Partner with the Creative and Communications teams to manage editorial calendars, ensuring consistent storytelling that highlights student success, community impact, and KIPP’s mission.
Establish and track KPIs for engagement, reach, and conversion across Foundation channels; continuously optimize based on analytics and insights.
Ensure all digital experiences reflect accessibility, inclusion, and data privacy best practices.

Team Leadership and Collaboration

Manage a high-performing marketing team, supporting their performance, growth, and development.
Foster collaboration across internal Foundation teams (Communications, Development, Data, Schools) and regional partners.
Support cross-functional projects that strengthen the connection between national and regional marketing efforts (e.g., campaigns and storytelling).

Qualifications

Skills & Mindsets

Mission & Student Focus: Demonstrates passion and commitment to KIPP’s mission and possesses the desire and ability to uphold KIPP’s core values (Focus on Excellent Results, Collective Impact, and Courageous Action)
Achievement and Outcomes Orientation: Demonstrates a record of setting ambitious goals and achieving them with consistency. Invests in developing teammates’ skills and mindsets to address gaps in achieving team growth; determines what quantitative and qualitative data are most relevant to their goals and supports the team in creating and monitoring systems for collecting, reviewing, and acting upon data to drive outcomes; able to monitor progress, communicating status to the right stakeholders and adjusting plans and use of time to ensure systems are yielding desired outcomes.
Effective Work Management: Sets a clear vision for new or complex bodies of work. Develops and implements agile project plans, navigating difficult situations or conflicts while maintaining effective relationships with all stakeholders; creates and ensures systems are in place for knowledge management.
Strategic Decision Making & Problem Solving: Anticipates network needs, develops long-term marketing frameworks, and aligns tactics with goals. Efficiently defines the right metrics to evaluate work and ensures critical team actions, decisions, and recommendations are driven by data; effectively works with team to resolve issues around data to ensure sound data-informed decisions. Effectively identifies and addresses root causes to the most important problem.
Change Management & Communications: Effectively articulates case for change through clear and compelling presentations and translates this into actional plans. Effectively tailors communications and engagement approach for different audiences to deepen investment and drive actions and behavior change that would lead to org-wide goals; acts as a champion for change with cross-team stakeholders; Builds strong relationships across a federated system to align regional and national efforts.
Brand Stewardship and Marketing Excellence: Effective leadership and stewardship of a national brand strategy that ensures clarity, consistency, and resonance across regions. Ensures messaging frameworks articulate KIPP's impact, values, and commitment to students in the most compelling way.

Experience and Qualifications

10+ years of experience in marketing, preferably in education, nonprofit, or mission-driven organizations.
Demonstrated success leading large-scale paid media campaigns that drive measurable growth and engagement.
Demonstrated expertise in digital marketing strategy, audience segmentation, and performance analytics, with a strong grasp of emerging paid media platforms and data-driven optimization strategies.
Experience leading and developing diverse teams, leading through influence in a federated model, and managing vendor or agency partnerships.
Excellent communication, collaboration, and project management skills.
Commitment to KIPP’s mission and belief in the potential of all students.

Additional Information

Work Conditions

Travel requirements: 10-25% travel is expected for this role
Job Type: Full time, Exempt

Location

It is preferred, but not mandatory for this role to be based out of a KIPP Foundation office. This role has the option of working from a remote office full-time. KIPP Foundation offices are in NYC and Chicago.

Compensation and Benefits

In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. Actual salaries will vary based on several factors, including but not limited to external market data, internal equity, and relevant experience. The salary range for this position is [$150,000-$181,000]. In addition, KIPP Foundation provides a variety of benefits to employees, including:

25 holidays for + 18 days additional flexible PTO days (flexible PTO increases to 23 days for years 3 and 4 and to 28 days for years 5+).
100% paid parental leave
100% coverage of the premium for employee and 75% for employee + family medical/dental/vision plans.
Wellness benefits such as fitness reimbursements, discounted tickets to theme parks/attractions, backup care support for children and adults/elders, and our employee assistance program
Finance Security benefits include such as a 401K retirement plan with 4% match, employer-sponsored legal plans, life/disability insurance, and flexible spending accounts

KIPP Foundation embraces the opportunity to build a workforce that reflects the diversity of the students and communities with whom we work and the world around them. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.

Original Job Description