ReadTheory
Growth Marketing Manager
Edtech.com's Summary
ReadTheory is hiring a Growth Marketing Manager. The role involves developing and optimizing multi-channel marketing campaigns to increase awareness, drive acquisition, and generate leads for educators, schools, and districts. The manager will collaborate with various teams, run experiments to improve conversion, and bring creativity and agility to campaign execution.
Highlights
- Develop and optimize multi-channel growth marketing campaigns
- Collaborate with Product, Sales, and Success teams to support key initiatives
- Manage lead generation programs targeting schools and districts
- Conduct experiments across marketing channels to improve conversion rates
- Bring creativity and a proactive problem-solving approach to challenges
- Work closely with designers to execute campaigns effectively
- Requires 3+ years of experience in growth, demand generation, or acquisition marketing
- Familiarity with Hubspot, Google Analytics, and similar tools
- Strong analytical skills to translate data into strategic decisions
- Experience in ed-tech and working within small teams is a plus
Growth Marketing Manager Full Description
About Us
Our story began in the classroom. What started as a teacher’s idea grew into a teacher-driven movement—spreading through word of mouth and the belief that learning should meet every student where they are. Today, millions use ReadTheory to build stronger readers.
Overview
We’re looking for a Growth Marketing Manager to help more educators, schools, and districts discover ReadTheory and the power of our program. You’ll shape campaigns that deepen awareness, accelerate acquisition, and support lead generation. This role is 100% remote and reports to the Head of Marketing.
What You'll Do
- Build, own, and optimize multi-channel campaigns that drive meaningful growth
- Partner with Product, Sales, and Success to amplify key initiatives
- Build and optimize lead gen programs that support school and district growth
- Run thoughtful experiments across channels that improve conversion
- Bring creativity, agility, and a builder’s mindset to every challenge
- Collaborate with designers to bring campaigns to life
What You'll Bring
- 3+ years in growth, demand generation, or acquisition marketing
- Experience working with a small business / team, ed-tech experience is a plus
- Strong analytical instincts and comfort turning data into strategy
- Excellent writing skills and a feel for voice and narrative
- A scrappy, resourceful, entrepreneurial approach to problem solving
- A collaborative spirit and comfort moving quickly with intention
- Experience with Hubspot, Google Analytics, and like programs
Why ReadTheory
Join a mission-driven team helping classrooms everywhere understand more. At ReadTheory, your work reaches classrooms around the world. We’re a remote team that moves quickly, stays curious, and builds with intention.
Similar Jobs
Customer Lifecycle Marketer
Blackbaud
🇮🇳 Hyderabad, Telangana
Marketing Coordinator
McGraw Hill
🇺🇸 Remote - US
Communications & Marketing Specialist I/II
Auburn University
🇺🇸 Auburn, AL
Marketing Coordinator
Colibri
🇺🇸 Remote - US
Research Communication & Marketing Director
Auburn University
🇺🇸 Auburn, AL
