Edtech.com's Summary

Kiddom is hiring a Lifecycle Marketer to design and execute targeted marketing journeys that engage educators and administrators throughout the customer lifecycle. The role involves creating data-driven campaigns, optimizing communication strategies, and collaborating with cross-functional teams to support adoption, activation, and retention in the K–12 curriculum market.

Highlights

Own customer lifecycle journey strategy across educator personas including teachers, admins, and curriculum leaders.
Develop and optimize multichannel lifecycle campaigns such as email drips and onboarding flows triggered by user behavior.
Analyze performance metrics to refine communications and improve engagement.
Collaborate with Content, Customer Success, Sales, and Product teams to align messaging with curriculum adoption timelines and product updates.
Require 3–5 years of experience in lifecycle, growth, or email marketing, preferably in B2B SaaS or edtech.
Strong skills in behavior-based automation, segmentation strategies, and lead nurturing.
Experience marketing to K–12 educators at various levels from teachers to admins.
Proficiency with HubSpot and Salesforce.
Salary ranges from $90,000 to $160,000 per year depending on experience and location.
Full-time benefits include competitive salary, equity, comprehensive health insurance, paid leave, and flexible vacation.

Lifecycle Marketer Full Description

About Kiddom

Kiddom is a groundbreaking educational platform that promotes student equity and growth by uniting high-quality instructional materials with dynamic digital learning. Through unparalleled curriculum management functionality, Kiddom empowers schools and districts to take ownership of their curriculum – resulting in learning experiences tailored to meet the unique needs and goals of local communities. Kiddom’s high-quality curriculum is layered with robust teacher and leader data insights to drive the continuous improvement of instructional decisions, school/district programming, and professional learning.

Kiddom is transforming how K–12 schools and districts engage with high-quality curriculum through a flexible, digital-first platform. As our footprint expands—especially in states where curriculum adoption plays a critical role—we need a Life Cycle Marketer who can architect, execute, and optimize marketing journeys that reflect the nuanced decision-making processes in education. This role will help guide administrators, educators, and district leaders from initial awareness through conversion, activation, and retention—ensuring we nurture relationships at every stage of the customer journey. Your work will directly support our mission to empower educators and learners, with a specific focus on the complex, high-stakes K–12 curriculum market.

Responsibilities:

Design and own the customer lifecycle journey implementation and strategy across key educator personas (teachers, admins, curriculum leaders), mapping communications from onboarding to renewal — with segmentation by subject area and stage in the decision cycle.
Build and optimize data-informed lifecycle campaigns (email drips, onboarding flows, re-engagement nudges) triggered by product usage signals, teacher behavior, and customer touchpoints — with a focus on activation, retention, and upsell.
Test and continuously improve — use data points to recommend changes in strategy, messaging, frequency, or approach.
Collaborate with Content, Customer Success, Sales, and Product teams to ensure messaging aligns with product updates, school/district curriculum timelines, and strategic initiatives like RFPs and adoptions.
Analyze performance metrics to optimize communications, improve response rates, and deepen the educator experience.

What we're looking for:

3–5 years of experience in customer lifecycle, growth, or email marketing, ideally in the B2B SaaS or edtech space
Demonstrated success in planning and executing multichannel lifecycle campaigns (email, in-app, etc.)
Deep understanding of lead nurturing, behavior-based automation, and segmentation strategies
Familiarity with marketing to K–12 educators in specific segments, ranging from admin level roles to teachers
Experience partnering with cross-functional teams to align lifecycle efforts with GTM strategies
Strong analytical skills with the ability to turn data into actionable insights and optimization opportunities
Proficiency in HubSpot and Salesforce

Salary range is dependent on geographic location, prior experience, seniority, and demonstrated role related ability during the interview process.

What we offer

Full time permanent employees are eligible for the following benefits from their first day of employment:

* Competitive salary

* Meaningful equity

* Health insurance benefits: medical (various PPO/HMO/HSA plans), dental, vision, disability and life insurance

* One Medical membership (in participating locations)

* Flexible vacation time policy (subject to internal approval). Average use 4 weeks off per year.

* 10 paid sick days per year (pro rated depending on start date)

* Paid holidays

* Paid bereavement leave

* Paid family leave after birth/adoption. Minimum of 16 paid weeks for birthing parents, 10 weeks for caretaker parents. Meant to supplement benefits offered by State.

* Commuter and FSA plans

Equal Employment Opportunity Policy

Kiddom is committed to providing equal employment opportunities to all employees and applicants without regard to race, religion, color, gender, sexual orientation, transgender status, national origin, citizenship status, uniform service member status, pregnancy, age, genetic information, disability, or any other protected status in accordance with all applicable federal, state, and local laws.

Original Job Description

About Kiddom

Responsibilities:

Design and own the customer lifecycle journey implementation and strategy across key educator personas (teachers, admins, curriculum leaders), mapping communications from onboarding to renewal — with segmentation by subject area and stage in the decision cycle.
Build and optimize data-informed lifecycle campaigns (email drips, onboarding flows, re-engagement nudges) triggered by product usage signals, teacher behavior, and customer touchpoints — with a focus on activation, retention, and upsell.
Test and continuously improve — use data points to recommend changes in strategy, messaging, frequency, or approach.
Collaborate with Content, Customer Success, Sales, and Product teams to ensure messaging aligns with product updates, school/district curriculum timelines, and strategic initiatives like RFPs and adoptions.
Analyze performance metrics to optimize communications, improve response rates, and deepen the educator experience.

What we're looking for:

3–5 years of experience in customer lifecycle, growth, or email marketing, ideally in the B2B SaaS or edtech space
Demonstrated success in planning and executing multichannel lifecycle campaigns (email, in-app, etc.)
Deep understanding of lead nurturing, behavior-based automation, and segmentation strategies
Familiarity with marketing to K–12 educators in specific segments, ranging from admin level roles to teachers
Experience partnering with cross-functional teams to align lifecycle efforts with GTM strategies
Strong analytical skills with the ability to turn data into actionable insights and optimization opportunities
Proficiency in HubSpot and Salesforce

Salary range is dependent on geographic location, prior experience, seniority, and demonstrated role related ability during the interview process.

What we offer

Full time permanent employees are eligible for the following benefits from their first day of employment:

* Competitive salary

* Meaningful equity

* Health insurance benefits: medical (various PPO/HMO/HSA plans), dental, vision, disability and life insurance

* One Medical membership (in participating locations)

* Flexible vacation time policy (subject to internal approval). Average use 4 weeks off per year.

* 10 paid sick days per year (pro rated depending on start date)

* Paid holidays

* Paid bereavement leave

* Paid family leave after birth/adoption. Minimum of 16 paid weeks for birthing parents, 10 weeks for caretaker parents. Meant to supplement benefits offered by State.

* Commuter and FSA plans

Equal Employment Opportunity Policy

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Lifecycle Marketer

Edtech.com's Summary

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