TimelyCare
Manager, Campus Engagement
B2B2C
CRM
Gainsight
Edtech.com's Summary
TimelyCare is hiring a Manager, Campus Engagement to lead the strategy and execution of campus marketing programs that increase awareness, activation, and utilization of TimelyCare services across educational institutions. The role involves owning scalable engagement playbooks, multi-channel campaigns, and working cross-functionally to launch new partners and optimize ongoing engagement for students, faculty, and staff.
Highlights
- Lead campus engagement strategies to boost awareness and service adoption.
- Develop scalable marketing playbooks and toolkits for partner institutions.
- Plan and execute seasonal and moment-based campaigns aligned with academic cycles.
- Execute multi-channel campaigns using email, SMS, in-app messaging, push, and social platforms.
- Collaborate with Customer Experience, Product Marketing, Brand, Creative, Analytics, and Implementation teams.
- Define and monitor KPIs for awareness, activation, and campaign effectiveness.
- 5+ years of experience in marketing, lifecycle management, or campaign strategy, preferably in B2B2C, higher education, or digital health.
- Familiarity with marketing automation tools (HubSpot, customer.io), CRM platforms (Salesforce, Gainsight), and analytics tools (Google Analytics).
- Salary range of $85,000-$95,000 with discretionary bonus eligibility.
- Provides company-sponsored health insurance, 401(k) with employer match, flexible PTO, and access to TimelyCare virtual medical and mental health support.
Manager, Campus Engagement Full Description
Manager, Campus Engagement
Fort Worth TX
TimelyCare
TimelyCare is a clinically accountable virtual care provider built specifically for education. Trusted by nearly 500 campuses across the U.S., TimelyCare combines URAC-accredited clinical standards with a measurement-based approach and a partnership-first model to help institutions champion well-being with clarity, accountability, and real-world impact. Through a seamless, easy-to-access platform, TimelyCare offers a comprehensive range of services, including a crisis line, mental health counseling, on-demand emotional support, medical care, psychiatric care, health coaching, success coaching, basic needs assistance, faculty and staff guidance, peer support, and self-guided wellness tools. TimelyCare drives clinically validated improvements in depression and anxiety, supporting healthier learning environments.
The Role
TimelyCare is seeking a Manager, Campus Engagement to lead the strategy and execution of campus marketing programs that drive awareness, activation, and ongoing utilization of TimelyCare across partner institutions. This role will own scalable engagement playbooks, multi-channel campaigns, and campus-facing marketing toolkits that help students, faculty, and staff understand and use TimelyCare services.
Reporting to the Director of Campus Engagement & Customer Marketing, this person will serve as the primary marketing partner for campus engagement initiatives—working closely with Customer Experience, Implementation, Product Marketing, Analytics, Brand, and Creative to launch new partners successfully and optimize ongoing engagement across the customer lifecycle.
This is a high-impact role for a marketer who combines strategic thinking with strong execution and is excited to build programs that improve student well-being at scale.
Location
This is a remote position. Reviewing candidates across the country.
What You’ll Do
Campus Engagement Strategy & Activation
- Own campus engagement strategies that increase awareness, activation, and adoption of TimelyCare services across students, faculty, and staff.
- Develop scalable campus engagement playbooks and turnkey marketing toolkits that partner institutions can deploy through their own channels.
- Lead seasonal and moment-based campaign planning tied to key campus needs and rhythms, including back-to-school, finals, awareness months, and critical engagement periods.
- Identify and support on-campus activation opportunities in partnership with Customer Experience and campus stakeholders, including events, tabling, orientation, and wellness programming.
Campaigns & Lifecycle Marketing
- Build and execute multi-channel engagement campaigns across email, SMS, in-app messaging, push, social, and campus-facing channels.
- Develop differentiated messaging and campaign journeys for distinct audiences and behaviors, including pre-launch, launch, onboarding, active use, and re-engagement.
- Partner with Product Marketing, Brand, and Creative to create relevant, high-performing content that reflects student needs and the TimelyCare brand.
Cross-Functional Partnership
- Serve as the day-to-day marketing partner to Customer Experience and Implementation for campus launch and engagement planning.
- Collaborate with Analytics, Product, and Lifecycle Marketing to improve segmentation, campaign targeting, and performance visibility.
- Gather insights from campus partners and internal teams to continuously improve playbooks, campaigns, and the customer experience.
Measurement & Optimization
- Define and monitor KPIs related to awareness, activation, utilization, and campaign performance.
- Build repeatable reporting and insight-sharing cadences that show what is working, where engagement gaps exist, and how programs should evolve.
- Use testing, segmentation, and performance data to continuously optimize campaigns and engagement strategies.
What You Bring
- 5+ years of experience in marketing, lifecycle marketing, campaign strategy, or customer engagement, ideally in B2B2C, higher education, digital health, SaaS, or another mission-driven environment.
- Experience building multi-channel campaigns that drive adoption, engagement, or behavior change.
- Experience creating partner-enablement materials, field/campus activation programs, or distributed marketing playbooks.
- Strong grasp of audience segmentation, campaign measurement, and performance optimization.
- Ability to manage multiple cross-functional initiatives and translate strategy into execution.
- Excellent writing, communication, and project management skills.
- Experience with marketing automation tools (e.g., HubSpot, customer.io), CRM platforms (Salesforce, Gainsight), and analytics tools (e.g., Google Analytics).
Who You Are
- You’re a creative marketer with a love for launching programs that deliver value.
- You thrive in collaborative, cross-functional environments where coordination and communication are key.
- You bring a positive, optimistic, roll-up-your-sleeves attitude.
- You are a problem-solver with an eye towards executional detail.
- You’re energized by fast-moving environments and motivated by impact, not ego
- An empathetic and passionate individual who cares about health and wellbeing more accessible for students and institutions.
Benefits + Perks
- Paid Company Holidays + No work on your birthday!
- Flexible PTO + Volunteer Time Off (VTO) as an organization to give back to the community
- Variable bonus eligibility on a quarterly basis
- Company-sponsored Health Insurance (Medical, Dental, Vision) + Pet Insurance
- Company-paid group Life Insurance + Company-paid Short Term Disability
- Concierge benefit support services
- 401(k) with employer match
- Free access to TimelyCare virtual medical and mental health support
- Mission-Driven Purpose with a Supportive Team Culture
The salary range for this opportunity is $85,000-$95,000 per year, depending on education and experience. This is the base pay. You will be eligible for a discretionary bonus in addition to the base pay, to be discussed during the interview process.
TimelyCare provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
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