Western Governors University
Manager, UX & Interactive Products
🇺🇸 Salt Lake City, UT
🕑 Full-Time
💰 $113K - $204K
💻 Project Management
🗓️ September 11th, 2025
Edtech.com's Summary
WGU is hiring a Manager, UX & Interactive Products. This role directs user journey mapping, manages the MarTech stack, conducts user experience research, and leads site experience testing to enhance the digital journey for prospective students. The manager leads a team and partners with enrollment and EdTech stakeholders to improve the prospective student experience from initial visit through enrollment.
Highlights
- Define and update prospective student journey maps in coordination with enrollment analysts.
- Manage and optimize the MarTech stack and guide new technology implementations.
- Lead teams responsible for conversion testing, UX research, and digital asset management.
- Analyze user experience data to identify issues and recommend solutions to leadership.
- Coordinate across departments to lead complex customer experience projects.
- Required skills include experience with MarTech platforms such as CMS, A/B testing tools, databases, and analytics.
- Qualifications include a Bachelor's degree and 5 years in product and technology management with web data analysis experience.
- Preferred experience with Adobe Experience Manager (AEM) and Adobe Analytics.
- Position includes eligibility for bonuses, medical and dental benefits, retirement plans, flexible paid time off, and parental leave.
- Serves as the voice of the prospective student to improve overall journey and engagement within marketing and enrollment teams.
Manager, UX & Interactive Products Full Description
Manager, UX & Interactive Products
Salt Lake City Office
Full time
If you’re passionate about building a better future for individuals, communities, and our country—and you’re committed to working hard to play your part in building that future—consider WGU as the next step in your career.
Driven by a mission to expand access to higher education through online, competency-based degree programs, WGU is also committed to being a great place to work for a diverse workforce of student-focused professionals. The university has pioneered a new way to learn in the 21st century, one that has received praise from academic, industry, government, and media leaders. Whatever your role, working for WGU gives you a part to play in helping students graduate, creating a better tomorrow for themselves and their families.
The salary range for this position takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.
At WGU, it is not typical for an individual to be hired at or near the top of the range for their position, and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is:
Grade: Management_Executive 609Pay Range: $113,200.00 - $203,800.00
Grade: Management_Executive 609Pay Range: $113,200.00 - $203,800.00
Job Description
The Manager, UX and Interactive Products defines the direction for the user journey mapping, MarTech stack, user experience research and site experience testing. As a product owner and a people leader within the marketing and website teams, this role works represents the voice of the customer for the prospective student journey. This role seeks to understand the prospective student’s needs, goals and anxieties then serve provide a journey that supports the prospect to becoming a student.
The primary focus of the Manager, UX and Interactive Products is create meaningful, individualized journeys for prospective students. Through regular monitoring and research the incumbent will lead new initiatives to improve the digital experience of prospective students from initial visit to enrollment. The Manager, UX and Interactive Products acts as a partner with enrollment, EdTech and other stakeholders. This role manages a team that includes testing/research and MarTech stack.
Essential Functions and Responsibilities:
- Review technology that supports prospective students to ensure that it is performing in intended ways.
- Develop and update prospective student journey maps, coordinating with enrollment analysts.
- Identify critical areas for improvement and create solutions using technology offerings.
- Act as EdTech/Marketing liaison in the development and maintenance of marketing products.
- Oversee the management of current MarTech stack to optimize utilization.
- Guide the selection and implementation of new MarTech solutions.
- Lead team consisting of conversion testing and UX employees
- Oversee testing operations of the marketing department.
- Develop in-depth understand of prospective students’ experiences so to be able to act as the voice of the prospective students in all conversations and decisions.
- Lead and manage customer experience projects of complex scope spanning across several departments within the organization.
- Responsible for data analysis relating to the user experience, identifying issues and present solutions to marketing and enrollment leadership.
- Lead and manage Marketing’s digital asset management team. Develop DAM strategy and identify opportunities to improve the marketing DAM processes and policies.
- Performs other related duties as assigned.
Knowledge, Skill and Abilities:
- Versatile: Able to take on multiple projects, in varying domains, while leading through regular change.
- Enthusiastic: Ambassador for voice of student and innovation to improve their journey.
- Customer/User Focus: Curious about how prospective students think/what they want and how to best serve them.
- Learner: Passionate about partnering with researchers and SME’s to gain empathy for different audiences and produce solutions for the business.
- Agility: Thrive in a fast-moving position that uses light-weight process to create impact.
Qualifications
Minimum Qualifications:
- Bachelor’s degree
- 5 years of experience in managing products and technology
- Understanding of MarTech platforms (Content Management Systems, Forms, A/B Testing Solutions, Databases, Analytics, etc.)
- 5 years of experience in web operations data analysis
- experience leading teams. May be substituted for experience leading cross-functional or cross-departmental large projects
Preferred Qualifications:
- Experience with AEM and Adobe Analytics a plus
Position & Application Details
Full-Time Regular Positions (classified as regular and working 40 standard weekly hours): This is a full-time, regular position (classified for 40 standard weekly hours) that is eligible for bonuses; medical, dental, vision, telehealth and mental healthcare; health savings account and flexible spending account; basic and voluntary life insurance; disability coverage; accident, critical illness and hospital indemnity supplemental coverages; legal and identity theft coverage; retirement savings plan; wellbeing program; discounted WGU tuition; and flexible paid time off for rest and relaxation with no need for accrual, flexible paid sick time with no need for accrual, 11 paid holidays, and other paid leaves, including up to 12 weeks of parental leave.
How to Apply: If interested, an application will need to be submitted online. Internal WGU employees will need to apply through the internal job board in Workday.
Additional Information
Disclaimer: The job posting highlights the most critical responsibilities and requirements of the job. It’s not all-inclusive.
Accommodations: Applicants with disabilities who require assistance or accommodation during the application or interview process should contact our Talent Acquisition team at recruiting@wgu.edu.
Equal Employment Opportunity: All qualified applicants will receive consideration for employment without regard to any protected characteristic as required by law.
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