Virginia Tech
Marketing and Communications Manager
🇺🇸 Blacksburg, VA
🕑 Full-Time
💰 TBD
💻 Marketing
🗓️ July 25th, 2025
Edtech.com's Summary
Virginia Tech is hiring a Marketing and Communications Manager for ICTAS. The role involves leading marketing and communications to elevate the university's brand and raise awareness of ICTAS's strengths, managing print and digital content, supervising staff, and coordinating communication plans with various internal and external stakeholders.
Highlights
- Lead comprehensive marketing and communication programs for ICTAS.
- Manage print and digital content including storytelling, web, social media, and presentations.
- Supervise a marketing and communications specialist.
- Coordinate photography and videography production efforts.
- Collaborate with faculty, leadership, campus communicators, and external partners.
- Required skills: superior writing and editing (AP style), experience with Adobe Creative Cloud, Google Drive, CMS, and Microsoft Teams.
- Bachelor’s degree in communications, journalism, or related field required; Master’s preferred.
- Experience working with industry or government partners and media relations.
- Strong organizational, interpersonal, and creative skills with ability to manage multiple priorities.
- Salary commensurate with experience; full-time (40 hours/week), exempt position.
Marketing and Communications Manager Full Description
Job Description
The ICTAS Marketing and Communications Manager leads a comprehensive communication and marketing program that elevates the university brand and priorities while emphasizing the institute by raising awareness of its capabilities and strengths to internal university stakeholders and with external local, regional, and national audiences.
Reporting to the ICTAS Director for Finance and Administration and the Senior Director of Marketing and Communications in the Office of Research and Innovation, this position will manage marketing and communications for the institute. The manager will serve as the institute’s primary writer and editor and lead strategies for print and digital content including storytelling, web, social, and executive talking points and presentations. The manager will supervise a marketing and communications specialist in the development of all marketing materials, social media posts, web content, event marketing collateral and other products as needed to ensure content is consistent with the university brand and priorities. The manager will demonstrate a creative vision for photography and videography and coordinate requests for production with central communications. The manager collaborates with faculty, campus communicators, ICTAS leadership, the Office of Research and Innovation, and central Marketing and Communications.
The manager will develop communication plans for high level, complex projects that include coordination with internal stakeholders such as university leadership, the central media relations team, campus communicators, and external partners.
The manager supports a healthy work environment and strives to fulfill the terms in the Standards of Business Conduct to exemplify the Virginia Tech Principles of Community and support the university’s motto, Ut Prosim (That I May Serve).
Reporting to the ICTAS Director for Finance and Administration and the Senior Director of Marketing and Communications in the Office of Research and Innovation, this position will manage marketing and communications for the institute. The manager will serve as the institute’s primary writer and editor and lead strategies for print and digital content including storytelling, web, social, and executive talking points and presentations. The manager will supervise a marketing and communications specialist in the development of all marketing materials, social media posts, web content, event marketing collateral and other products as needed to ensure content is consistent with the university brand and priorities. The manager will demonstrate a creative vision for photography and videography and coordinate requests for production with central communications. The manager collaborates with faculty, campus communicators, ICTAS leadership, the Office of Research and Innovation, and central Marketing and Communications.
The manager will develop communication plans for high level, complex projects that include coordination with internal stakeholders such as university leadership, the central media relations team, campus communicators, and external partners.
The manager supports a healthy work environment and strives to fulfill the terms in the Standards of Business Conduct to exemplify the Virginia Tech Principles of Community and support the university’s motto, Ut Prosim (That I May Serve).
Required Qualifications
- Bachelor’s degree in communications, journalism, or related field.
- Superior writing and editing skills demonstrated versatility and adaptability across styles and platforms.
- Demonstrated experience writing in AP style
- Experience in a fast-paced work environment with various groups of stakeholders.
- Demonstrated ability to prioritize workload and delegate.
- Experience with industry or government partners.
- Strong organizational/interpersonal skills, creativity, flexibility, self-motivation, and the ability to thrive in a team setting.
- Familiarity with digital content strategy and management, including content management systems and other web platforms.
- Demonstrated ability to complete long-term projects and manage multiple and competing priorities in a dynamic environment.
- Demonstrated understanding of mixed media and creative visuals, i.e., photo and video
- Demonstrated experience handling sensitive information.
- Experience using Adobe Creative Cloud, Google Drive, Content Management systems, and Microsoft Teams or related tools
- Experience with media relations
- Strong understanding of effective graphic design and branding principles.
- Superior writing and editing skills demonstrated versatility and adaptability across styles and platforms.
- Demonstrated experience writing in AP style
- Experience in a fast-paced work environment with various groups of stakeholders.
- Demonstrated ability to prioritize workload and delegate.
- Experience with industry or government partners.
- Strong organizational/interpersonal skills, creativity, flexibility, self-motivation, and the ability to thrive in a team setting.
- Familiarity with digital content strategy and management, including content management systems and other web platforms.
- Demonstrated ability to complete long-term projects and manage multiple and competing priorities in a dynamic environment.
- Demonstrated understanding of mixed media and creative visuals, i.e., photo and video
- Demonstrated experience handling sensitive information.
- Experience using Adobe Creative Cloud, Google Drive, Content Management systems, and Microsoft Teams or related tools
- Experience with media relations
- Strong understanding of effective graphic design and branding principles.
Preferred Qualifications
- Master’s degree with related experience in industry, government, or higher education.
- Demonstrated experience as a supervisor.
- Experience translating and framing complex scientific concepts for a lay audience.
- Demonstrated experience as a supervisor.
- Experience translating and framing complex scientific concepts for a lay audience.
Overtime Status
Exempt: Not eligible for overtime
Appointment Type
Regular
Salary Information
Commensurate with experience
Hours per week
40
Review Date
August 11, 2025
Additional Information
The successful candidate will be required to have a criminal conviction check.
About Virginia Tech
Dedicated to its motto, Ut Prosim (That I May Serve), Virginia Tech pushes the boundaries of knowledge by taking a hands-on, transdisciplinary approach to preparing scholars to be leaders and problem-solvers. A comprehensive land-grant institution that enhances the quality of life in Virginia and throughout the world, Virginia Tech is an inclusive community dedicated to knowledge, discovery, and creativity. The university offers more than 280 majors to a diverse enrollment of more than 36,000 undergraduate, graduate, and professional students in eight undergraduate colleges, a school of medicine, a veterinary medicine college, Graduate School, and Honors College. The university has a significant presence across Virginia, including the Innovation Campus in Northern Virginia; the Health Sciences and Technology Campus in Roanoke; sites in Newport News and Richmond; and numerous Extension offices and research centers. A leading global research institution, Virginia Tech conducts more than $500 million in research annually.
Virginia Tech endorses and encourages participation in professional development opportunities and university shared governance. These valuable contributions to university shared governance provide important representation and perspective, along with opportunities for unique and impactful professional development.
Virginia Tech does not discriminate against employees, students, or applicants on the basis of age, color, disability, sex (including pregnancy), gender, gender identity, gender expression, genetic information, ethnicity or national origin, political affiliation, race, religion, sexual orientation, or military status, or otherwise discriminate against employees or applicants who inquire about, discuss, or disclose their compensation or the compensation of other employees or applicants, or on any other basis protected by law.
If you are an individual with a disability and desire an accommodation, please contact Erin Poff at emcclusk@vt.edu during regular business hours at least 10 business days prior to the event.
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