Edtech.com's Summary

The Pennsylvania State University is hiring a Marketing and Communications Specialist at Penn State Lehigh Valley to advance the campus's multichannel marketing strategy through digital storytelling, social media management, and multimedia content creation. The role involves collaborating with campus partners to produce engaging digital content that promotes institutional visibility, academic programs, and regional initiatives such as LaunchBox and continuing education offerings.

Highlights

Produce digital and multimedia content including photography, short-form video, graphics, and written materials aligned with University branding and accessibility standards.
Manage and publish content on campus social media channels, monitor engagement metrics, and support influencer strategies featuring key campus stakeholders.
Update and maintain website content using Drupal or similar CMS, applying SEO, metadata, and accessibility best practices.
Develop marketing content to promote LaunchBox, facility rentals, and workforce-aligned continuing education programs.
Provide communications support and digital coverage for campus events such as academic ceremonies and commencement.
Assist strategic communications team with content development, speech drafting, media materials, and project execution.
Required qualifications include a Bachelor's degree; no prior experience for Professional level or 1+ years relevant experience for Intermediate level.
No required certifications; university background checks required.
Salary range is $42,100.00 to $67,300.00 with competitive benefits including medical coverage, retirement plans, paid time off, and a 75% tuition discount for employees and eligible family members.
Works with campus partners in a growing region experiencing substantial economic investment and population growth.

Marketing and Communications Specialist Full Description

APPLICATION INSTRUCTIONS:

CURRENT PENN STATE EMPLOYEE (faculty, staff, technical service, or student), please login to Workday to complete the internal application process. Please do not apply here, apply internally through Workday.
CURRENT PENN STATE STUDENT (not employed previously at the university) and seeking employment with Penn State, please login to Workday to complete the student application process. Please do not apply here, apply internally through Workday.
If you are NOT a current employee or student, please click "Apply" and complete the application process for external applicants.

Approval of remote and hybrid work is not guaranteed regardless of work location. For additional information on remote work at Penn State, see Notice to Out of State Applicants.

POSITION SPECIFICS

Penn State Lehigh Valley seeks a Marketing and Communications Specialist to support the campus's multichannel marketing and communications strategy through digital storytelling, social media engagement, and multimedia content production. This position plays a key role in strengthening institutional visibility, promoting academic and workforce-aligned programs, and supporting signature initiatives such as the campus LaunchBox and continuing education offerings. The successful candidate will collaborate with campus partners to translate institutional priorities into engaging digital content across social, web, and marketing platforms. This role offers the opportunity to contribute to a dynamic communications team serving a rapidly growing region marked by significant economic investment and population growth.

Digital Storytelling & Content Production

Produce digital and multimedia content, including photography, short‑form video, graphics, and written materials.
Plan, capture, edit, and format content for use across social media, web, email, and marketing platforms.
Ensure all content aligns with University branding, style guidelines, and accessibility standards.

Social Media Management & Engagement

Publish and manage content across campus social media channels.
Monitor engagement metrics and platform trends to optimize content strategy.
Support implementation of a campus KOL (key opinion leader)/influencer strategy featuring students, faculty, alumni, and community partners.

Web & Digital Content Support

Update and maintain website content using Drupal or similar content management systems.
Apply SEO, metadata, and accessibility best practices in coordination with the communications team.
Integrate multimedia assets to enhance digital user experience and consistency.

Signature Programs & Continuing Education Marketing

Develop and distribute digital content promoting LaunchBox, facility rentals, and continuing education programs.
Collaborate with program leaders to market workforce‑aligned offerings that respond to regional and community needs.
Support initiatives aimed at increasing awareness, participation, and revenue generation.

Events & Digital Coverage

Provide communications support for campus events, including academic ceremonies, speakers, student programming, and commencement.
Capture digital content during events to highlight campus activity and institutional impact.

Strategic Communications Team Support

Assist with content development, speech drafting, media preparation materials, and issues‑response documentation.
Contribute to integrated marketing initiatives and maintain strong communication with campus stakeholders.
Support project execution and ensure alignment with communications priorities.

MINIMUM EDUCATION, WORK EXPERIENCE & REQUIRED CERTIFICATIONSIf filled as Marketing and Communications Specialist - Professional, this position

requires:Bachelor's DegreeNo prior relevant work experience required; previous relevant work experience accepted in lieu of education.Required Certifications:NoneIf filled as Marketing and Communications Specialist - Intermediate Professional, this position requires:Bachelor's Degree1+ years of relevant experience; or an equivalent combination of education and experience acceptedRequired Certifications:None

BACKGROUND CHECKS/CLEARANCES
Employment with the University will require successful completion of background check(s) in accordance with University policies.

Penn State does not sponsor or take over sponsorship of a staff employment Visa. Applicants must be authorized to work in the U.S.

SALARY & BENEFITS
The salary range for this position, including all possible grades, is $42,100.00 - $67,300.00.

Salary Structure - Information on Penn State's salary structure

Penn State provides a competitive benefits package for full-time employees designed to support both personal and professional well-being. In addition to comprehensive medical, dental, and vision coverage, employees enjoy robust retirement plans and substantial paid time off which includes holidays, vacation and sick time. One of the standout benefits is the generous 75% tuition discount, available to employees as well as eligible spouses and children. For more detailed information, please visit our Benefits Page.

CAMPUS SECURITY CRIME STATISTICS

Pursuant to the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act and the Pennsylvania Act of 1988, Penn State publishes a combined Annual Security and Annual Fire Safety Report (ASR). The ASR includes crime statistics and institutional policies concerning campus security, such as those concerning alcohol and drug use, crime prevention, the reporting of crimes, sexual assault, and other matters. The ASR is available for review here.

EEO IS THE LAW

Penn State is an equal opportunity employer and is committed to providing employment opportunities to all qualified applicants without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability or protected veteran status. If you are unable to use our online application process due to an impairment or disability, please contact 814-865-1473.Penn State is committed to and accountable for advancing equity, respect, and belonging. We embrace individual uniqueness, as well as a culture of belonging that supports equity initiatives, leverages the educational and institutional benefits of inclusion in society, and provides opportunities for engagement intended to help all members of the community thrive. We value belonging as a core strength and an essential element of the university's teaching, research, and service mission.

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Original Job Description