Jenzabar
Senior Marketing Events & Program Specialist
Edtech.com's Summary
Jenzabar is hiring a Senior Marketing Events & Program Specialist to plan and execute conferences, trade shows, webinars, and company-hosted events. The role involves managing logistics, coordinating cross-functional teams, handling event budgets, and supporting marketing and sales objectives to ensure successful event delivery.
Highlights
- Plan and execute 30+ annual trade shows, conferences, webinars, and company-hosted events including Jenzabar Annual Meeting.
- Coordinate event logistics such as booth setup, staffing, badge registration, and shipment preparation.
- Manage event calendars, budgets, invoices, and post-event reporting for ROI analysis.
- Own webinar program management including topic alignment, speaker coordination, platform use, and promotion via HubSpot.
- Collaborate with marketing, sales, product management, and customer success teams to support event goals.
- Requires 5+ years of relevant experience and a Bachelor’s degree in Marketing, Communications, or Business.
- Must have strong skills in marketing automation tools, Microsoft Office, database management, and event planning.
- Ability to travel (6-10 events per year) and handle onsite support is mandatory.
- Salary range is $55,000-$65,000/year plus annual bonus and benefits including medical, dental, 401K, and paid leave.
- Experience in software industry and project management skills are a plus.
Senior Marketing Events & Program Specialist Full Description
Reporting to the Associate Director of Strategic Programs, the Senior Marketing Events & Programs Specialist will be responsible for planning and execution of conferences, trade shows, webinars, and company hosted events for both Jenzabar and Jenzabar’s enrollment strategy division, Spark451. The position focuses on operational execution, logistics, communication, and cross-functional coordination, to ensure events are delivered efficiently, consistently, and in alignment with broader business goals
Essential Tasks
Trade Shows & Events:
- Collaborate with the Associate Director, Strategic Programs to research, recommend, and support tradeshows and events (in‑person and virtual) aligned with marketing and sales objectives
- Travel as needed to events and conferences (around 6-10 a year, but also dependent on business needs)
- Manage and maintain the master conference and events calendar
- Coordinate the logistics and execution of 30+ tradeshows and conferences annually, including booth selection, staffing coordination, badge registration, internal communications, shipping, and onsite support
- Plan and execute hosted dinners and receptions tied to select trade shows and conferences, including venue sourcing, logistics, invitations, and RSVP management
- Develop and manage event‑specific execution plans, timelines, and pre‑ and post‑event communications
- Partner with marketing, sales, creative, and operations teams to support event objectives and ensure smooth execution
- Track event expenses, process invoices, and support budget monitoring and reconciliation
- Serve as an operational point of contact for onsite sales teams and internal stakeholders during events
- Support vendor, sponsor, and exhibitor coordination to ensure consistent branding and a high‑quality attendee experience
- Assist with post‑event reporting and operational metrics to support ROI analysis and continuous improvement
- Occasionally access designated storage areas to handle event shipment preparation and organization, and travel as needed to tradeshows and conferences for onsite support
Webinars & Online Thought Leadership:
- Own the planning, management, and execution of Jenzabar’s webinar program, delivering consistent thought leadership, brand visibility, and lead‑generation outcomes
- Align webinar topics, formats, and cadence with strategic priorities through regular collaboration with the Associate Director, Strategic Programs
- Manage the annual webinar calendar and oversee end‑to‑end production within webinar platforms, ensuring a polished and engaging attendee experience
- Partner with Marketing, Sales, Product Management, and Customer Success to identify speakers, refine messaging, and support business objectives
- Collaborate with Digital Marketing and Product Marketing to build targeted invitation lists and execute multi‑channel promotional campaigns through HubSpot and other platforms
- Serve as the primary point of contact for internal teams, customers, and partners regarding webinar logistics, platform use, and best practices
- Manage the customer portal webinar page, ensuring timely publication of registration links and archived recordings
- Deliver actionable reporting on registration, attendance, and engagement to support lead follow‑up, performance tracking, and continuous improvement
Company Hosted Events:
- Oversee Jenzabar Annual Meeting (JAM) exhibit hall operations, room setup, and exhibitor coordination
- Manage sponsorship programs, including logistics, benefit fulfillment, and onsite activation of sponsor deliverables
- Collaborate with the Partners team to support sponsor outreach, onboarding, communication, and ongoing relationship management across events
- Gather and analyze post-event feedback, performance metrics, and sponsor insights to inform continuous improvement and guide strategic enhancements for future events
- Perform additional event-related duties and special projects assigned to support the successful execution of events
Marketing Programs & Additional Responsibilities:
- Manage promotional and print assets, ensuring marketing collateral is current, accessible, and available across events
- Own tracking of event‑related budgets and invoices, maintaining accurate documentation and supporting financial oversight
- Serve as the primary day‑to‑day liaison for vendors supporting promotional items, conference services, and sponsorship fulfillment
Skills and Experience
- Bachelor’s degree in Marketing, Communications, or Business
- Ability to travel to events is required
- 5+ years relevant experience required
- Experience in the software industry a plus
- Must understand marketing objectives; be team-oriented, organized, and flexible; and possess strong writing skills, interpersonal communication skills, and creative thinking
- Experience with a marketing automation tool
- Excellent PC, Internet, Microsoft Office, and database management skills required
- Planning and events-related skills, including efficiency, organization, and attention to detail required
- Ability to work both independently and within a busy team environment required
- Willingness to undertake a wide range of tasks to complete projects on deadline required
- Demonstrated project management skills a plus
The pay range for this position is $55,000-$65,000/year; however, base pay offered may vary depending on job-related knowledge, geographic location, skills, and experience. This position is eligible for an annual bonus in addition to a full range of benefits. This information is provided per the relevant state and local pay transparency laws for the location in which this position will be performed.
Benefits
Medical Insurance, Life Insurance, Dental Insurance, Vision Insurance, PTO, Paid Parental Leave, Paid Holidays, Short Term Disability, Long Term Disability, 401K, Educational Assistance
Jenzabar does not discriminate in employment opportunities or practices on the basis of race, color, sex, gender, gender identity, pregnancy, childbirth and related medical conditions, genetics, genetic markers and carrier status, creed, religion, national origin, ancestry, age, disability, medical condition, marital status, sexual orientation, military service, veteran status, or any other status protected by state and federal laws.
Please Note: Jenzabar does not sponsor applicants for work visas.
Electronic Monitoring Notice:
Job applicants are advised that Jenzabar reserves the right to monitor, access, review, and disclose electronic activity conducted on Company‑owned devices, networks, and systems, as well as activity involving Jenzabar applications or accounts accessed on personal devices. Monitoring may include email, messaging, internet usage, files, applications, and other electronic communications or data, and is performed for security, compliance, and operational purposes.
Similar Jobs
Marketing and Communications Specialist
Pennsylvania State University
🇺🇸 Lehigh Valley, PA
Marketing Coordinator
Stanbridge University
🇺🇸 Irvine, CA
Managing Director, Marketing & Communications
KIPP NYC Schools
🇺🇸 Hybrid - New York, NY
Lead Specialist, Solution Architect
Pearson
🇺🇸 Hybrid - Durham, NC
Senior Digital Marketing Specialist
George Washington University
🇺🇸 Hybrid - Washington, DC
