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Old Dominion University

Marketing Automation Email Specialist

🇺🇸 Remote - US

🕑 Full-Time

💰 TBD

💻 Marketing

🗓️ August 29th, 2025

Salesforce SQL

Edtech.com's Summary

Old Dominion University is hiring a Marketing Automation Email Specialist. The role requires hands-on development, deployment, and maintenance of email campaigns and automations using Salesforce Marketing Cloud. The specialist uses coding skills and data-driven personalization to transform campaign requirements into effective emails and journeys.

Highlights
  • Develop, deploy, and maintain email campaigns and automations within Salesforce Marketing Cloud (SFMC).
  • Use HTML/CSS for email development, with familiarity in AMPscript and dynamic content.
  • Write and modify SQL queries for audience segmentation.
  • Conduct QA and testing across devices using tools like Litmus and Email on Acid.
  • Ensure email deliverability, list management, and compliance.
  • Provide internal customer service and technical support for SFMC campaigns.
  • Design email communications adhering to accessibility standards.
  • Master’s degree in Marketing, Technology, or related field required, or equivalent experience.
  • Preferred qualifications include SFMC Email Specialist certification and exposure to Salesforce Einstein, API usage, and project management tools such as Jira or Asana.
  • Position is full-time, remote, requiring a 40-hour workweek with provided computer equipment.