McGraw Hill
Marketing Campaign Automation Manager
Gainsight
Marketo
Salesforce
Edtech.com's Summary
McGraw Hill is hiring a Marketing Campaign Automation Manager. This role involves building and implementing higher education email campaigns, managing campaign projects, automating processes, administering marketing automation platforms, and leading AI adoption strategies to enhance marketing operations and customer engagement throughout the sales cycle.
Highlights
- Build and implement Higher Education email campaigns from planning through deployment.
- Develop and maintain campaign project management plans and stakeholder send calendars.
- Collaborate with engineers to automate campaign processes via platform APIs.
- Administer marketing automation platforms, including Drift, ensuring functionality and support.
- Establish governance processes for marketing platform selection and utilization.
- Partner with data engineers to standardize campaign execution and scalability.
- Lead evaluation and adoption of AI toolsets to improve operational efficiency.
- Bachelor's degree in Marketing, Computer Science, or related field required.
- Minimum four years of marketing automation experience and two years of project management.
- Experience with Marketo, Braze, Gainsight, Salesforce preferred; ability to travel 3-4 times annually.
- Remote position for U.S. authorized workers with a pay range of $71,300 - $112,700 annually.
Marketing Campaign Automation Manager Full Description
Overview
Make an Impact!
At McGraw Hill we create best-in-class, next-generation learning platforms that are used by millions of students and educators worldwide from kindergarten through graduate school. Our goal is to accelerate student success through intuitive and effective learning tools and content that maximize a teacher's time and a student's learning experience. We do all of this in a supportive, collaborative environment where you can grow your career in a way that fits into your life.
At McGraw Hill we create best-in-class, next-generation learning platforms that are used by millions of students and educators worldwide from kindergarten through graduate school. Our goal is to accelerate student success through intuitive and effective learning tools and content that maximize a teacher's time and a student's learning experience. We do all of this in a supportive, collaborative environment where you can grow your career in a way that fits into your life.
How can you make an impact?
McGraw Hill, the leading provider of digital and print educational resources, is looking for a Marketing Campaign Automation Manager. The Marketing Campaign Automation Manager helps McGraw Hill Higher Education execute scalable, high-quality customer communications across marketing automation platforms. This role reports to the Director of Marketing Operations and is a key contributor to campaign execution, platform governance, process standardization, and customer engagement across the sales cycle.
McGraw Hill, the leading provider of digital and print educational resources, is looking for a Marketing Campaign Automation Manager. The Marketing Campaign Automation Manager helps McGraw Hill Higher Education execute scalable, high-quality customer communications across marketing automation platforms. This role reports to the Director of Marketing Operations and is a key contributor to campaign execution, platform governance, process standardization, and customer engagement across the sales cycle.
This is a remote position open to applicants authorized to work for any employer within the United States.
What you will be doing:
- Build and implement Higher Education email campaigns by partnering with Marketing Operations Managers to execute campaigns from planning through deployment.
- Develop and maintain campaign project management plans and stakeholder send calendars to coordinate priorities, timelines, and campaign delivery.
- Collaborate with Marketing Operations Engineers to automate campaign build and send processes through platform APIs, improving efficiency and scalability.
- Serve as the primary Higher Education platform administrator for marketing automation platforms, including Drift, ensuring platform functionality and operational support.
- Serve as the marketing automation platforms expert by establishing, documenting, and socializing governance processes for platform selection and utilization.
- Partner with data engineers to standardize campaign execution across marketing automation platforms and create consistent, scalable processes.
- Document platform functionality and build solutions across marketing automation platforms to maintain key capabilities and support ongoing business needs.
- Lead the evaluation of AI toolsets within marketing automation platforms, identifying practical use cases and adoption opportunities.
- Develop and implement AI adoption strategies to streamline campaign implementation and improve operational efficiency.
- Collaborate with the broader Marketing Operations team to identify and resolve data and process gaps that enable AI-enhanced workflows and continuous improvement.
We're looking for someone with:
- Bachelor's degree in Marketing, Computer Science, or a related field required.
- Minimum four years of experience in marketing automation, including building, testing, launching, and optimizing email campaigns.
- Minimum two years of project management experience.
- Experience with Marketo, Braze, Gainsight, and Salesforce preferred.
- Ability to travel 3-4 times per year.
- Ability to work in a general office or remote environment.
Why work for us?
The work you do at McGraw Hill will be work that matters. We are collectively designing content that will build the future of education. Play your part and experience a sense of fulfilment that will inspire you to even greater heights.
The work you do at McGraw Hill will be work that matters. We are collectively designing content that will build the future of education. Play your part and experience a sense of fulfilment that will inspire you to even greater heights.
The pay range for this position is between $71,300 - $112,700 annually. However, base pay offered may vary depending on job-related knowledge, skills, experience, and location. Additionally, a full range of medical and/or other benefits may be provided, depending on the position offered. Click here to learn more about our benefit offerings.
McGraw Hill recruiters always use a "@mheducation.com" or "@careers.mheducation.com" email addresses and/or from our Applicant Tracking System, iCIMS. Any variation of this email domain should be considered suspicious. Additionally, McGraw Hill recruiters and authorized representatives will never request sensitive information in email.
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McGraw Hill uses an automated employment decision tool (AEDT) to assist in the screening process by recommending candidates with "like skills" based on resume and job data. To request an alternative screening process, please select "Opt-Out" when asked to "Consent to use of Automated Employment Decision Tools" during the application.
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