Risepoint
Growth Marketing Manager
Edtech.com's Summary
- Lead paid media strategy and campaign execution to meet performance goals
- Monitor and manage media spend with accuracy and accountability
- Analyze campaign performance and provide actionable insights
- Identify opportunities for platform expansion and optimize media strategies
- Support onboarding of new university partners and programs, including campaign setups and KPI benchmarking
- Collaborate with project management, creative, integrated marketing, and marketing operations teams
- Develop and maintain standard operating procedures to enhance efficiency and consistency
- Act as subject matter expert for paid media best practices across search, social, and display channels
- 5+ years of paid media or digital marketing experience
- Proficiency with Google Ads, Facebook/Meta Ads Manager, Microsoft Ads, LinkedIn Ads, Microsoft Excel/Google Sheets, and reporting tools like Google Looker Studio, Tableau, or Power BI
- Bachelor's degree in Marketing, Communications, or related field
- Experience managing multiple accounts and cross-functional projects with strong communication skills
- Familiarity with project management tools such as Asana, Monday.com, Trello, or Smartsheet
- Preferred experience in higher education and with Salesforce or similar CRM platforms
Growth Marketing Manager Full Description
Risepoint is an education technology company that provides world-class support and trusted expertise to more than 100 universities and colleges. We primarily work with regional universities, helping them develop and grow their high-ROI, workforce-focused online degree programs in critical areas such as nursing, teaching, business, and public service. Risepoint is dedicated to increasing access to affordable education so that more students, especially working adults, can improve their careers and meet employer and community needs.
The Impact You Will Make
The Growth Marketing Manager leads the planning, execution, and optimization of paid media campaigns across a portfolio of university partners. This role is responsible for driving performance across channels while building strong relationships with internal stakeholders and cross-functional teams. The Growth Marketing Manager brings independent judgment to campaign strategy, budget oversight, and analysis, and plays an active role in improving processes and supporting the onboarding of new partners and programs.
How You Will Bring Our Mission to Life
What You Will Do
Campaign Management & Performance
- Own paid media strategy and execution, ensuring campaigns are paced, optimized, and aligned to performance goals
- Assist in monitoring media spend and lead pacing with a high degree of accuracy and accountability
- Analyze campaign performance across channels and translate findings into clear, actionable insights and recommendations
- Proactively identify platform expansion opportunities, tactical tests, and industry trends to drive continuous improvement in media strategy
- Collaborate with third party vendors on campaign launch strategy and opportunities
Partner Onboarding & Program Support
- Support the onboarding of new university partners and programs, contributing to initial campaign and landing page setup, creative development, account structure, and strategic recommendations
- QA, monitor and optimize performance for new program campaigns at partner schools, ensuring early-stage campaigns ramp efficiently and hit established benchmarks
- Help establish KPIs and performance benchmarks for new programs, and ensure a smooth transition to steady-state management
- Collaborate with cross-functional teams â including project management, creative, integrated marketing, and marketing operations
Process & Cross-Functional Communication
- Partner with cross-functional team members to develop and maintain standard operating procedures (SOPs) that improve consistency and efficiency across the team
- Identify opportunities to streamline workflows and contribute to scalable processes that support team growth
- Serve as a primary media contact in new partner and new program launch projects
- Deliver clear performance updates that tell the story behind the data
- Act as a subject matter expert for paid media best practices across search, social, and display channels
What Success Looks Like
- Media campaigns are paced accurately, hit performance benchmarks, and scale efficiently
- New partner and program launches run smoothly and accurately, ramping efficiently and transitioning to steady-state management on schedule
- Partners and cross-functional teams view Growth Marketing as a proactive, trusted strategic partner
- Cross-functional projects â with product, creative, marketing operations, and project management â run on time, on scope, with clear ownership throughout
- SOPs and team processes are well-documented and continuously refined, reducing rework and improving consistency
How Impact Will be Measured
- Campaign performance against partner-specific KPI benchmarks (e.g., CPL, conversion rate, ROAS)
- On-time delivery and time-to-steady-state for new partner and program launches
- Internal stakeholder feedback on communication clarity and responsiveness
- Consistency and completeness of documented processes and best practices
- Efficiency gains in launch execution timelines as processes and tools mature
What You'll Bring to the Team
Experience That Matters Most
- Minimum of 5 years of paid media or digital marketing experience
- Bachelor's degree in Marketing, Communications, or a related field
- Proficiency in Microsoft Office Suite, with advanced skills in Microsoft Excel or Google Sheets
- Hands-on experience managing campaigns in Google Ads, Facebook/Meta Ads Manager, Microsoft Ads, and/or LinkedIn Ads
- Experience with reporting and visualization tools such as Google Looker Studio, Tableau, or Power BI
- Strong analytical mindset with demonstrated ability to translate data into actionable strategy
- Excellent written and verbal communication skills, including experience presenting to stakeholders
- Proven ability to manage multiple accounts or cross-functional projects simultaneously in a fast-paced environment, coordinating stakeholders across teams
- Comfort working with project management or collaboration tools (e.g., Asana, Monday.com, Trello, Smartsheet) to track tasks, timelines, and stakeholder commitments
- Self-directed with strong problem-solving skills and sound business judgment
Experience That's Great to Have
- Experience in the higher education vertical
- Familiarity with Salesforce or a comparable CRM platform
Risepoint is an equal-opportunity employer and supports a diverse and inclusive workforce.
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