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Skyward

Marketing Content Specialist

🇺🇸 Stevens Point, WI

🕑 Full-Time

💰 $21 - $23 per Hour

💻 Marketing

🗓️ December 16th, 2025

K-12

Edtech.com's Summary

Skyward is hiring a Marketing Content Specialist. This role involves creating and producing various marketing content such as blogs, articles, and videos to engage the K-12 education audience while collaborating with digital media teams and maintaining consistent messaging across content.

Highlights
  • Develop engaging content including blogs, articles, and videos targeting K-12 schools.
  • Collaborate with digital media teams to produce marketing materials.
  • Maintain thorough knowledge of Skyward products and the competitive educational software market.
  • Proofread and edit content to ensure quality and accuracy.
  • Occasional travel to conferences and training events required.
  • Proficiency in Microsoft Office and Adobe design tools (Illustrator, Photoshop, InDesign) necessary.
  • Exceptional writing, editing, and communication skills required.
  • Bachelor's degree in marketing, communications, or related field, or equivalent experience.
  • Starting salary range: $42,824.35 - $47,106.79 annually.
  • Full-time, hourly non-exempt employment status with benefits including paid time off, holidays, 401(k) with company match, and health coverage.

Marketing Content Specialist Full Description

Company Description

If you are looking to join a global company with a family feel, you'll find your perfect fit at Skyward, where we build software solutions for K-12 schools. Just imagine getting to help students, teachers, and school administrators succeed every day — you can't say that about every job! 

We take great pride in our work, but also in our work environment: teamwork, enthusiasm, continuous improvement, and, of course, a bit of fun. When you join our team there is only one way your career will go - Skyward!  

To learn more about Skyward’s careers, history, products, and customers, go to www.skyward.com.   

Thank you for your interest! 

Job Description

Job Title: Marketing Content Specialist

Location: Stevens Point, WI - Corporate Office  

Starting Salary: $20.59 - $22.65 (Wage to commensurate with experience) 

Are you a creative storyteller with a passion for content marketing? Join Skyward, a leader in K-12 administrative software, as a Marketing Content Specialist and help us share our expertise and value with schools across the country. Click here for the full job description.

What you’ll do:

  • Research, develop, and produce engaging content—blogs, articles, videos, and more—that resonates with our target audience.
  • Collaborate with our digital media team to create impactful marketing materials.
  • Maintain a strong understanding of Skyward products, the K-12 landscape, and our competitive market.
  • Ensure consistency in tone and message across all content.
  • Proofread and edit for accuracy and quality.
  • Contribute creative ideas and exercise critical thinking in content development.
  • Occasionally travel to conferences and training events.

What you’ll need:

  • Degree in marketing, communications, related field, or equivalent experience.
  • Exceptional writing, editing, and communication skills.
  • Strong creativity and analytical thinking.
  • Ability to manage multiple projects and meet deadlines independently.
  • Proficiency in Microsoft Office and design tools (Adobe Illustrator, Photoshop, InDesign).
  • Familiarity with content marketing best practices.

Skyward’s Benefits:

At Skyward, we believe in supporting our team members both personally and professionally. Visit our Employee Benefits page for more information on the following offerings:

  • Paid time off
  • 8.5 paid holidays
  • 401(k) retirement plan with company match
  • Health, dental, and vision coverage
  • Company sponsored basic life/AD&D, short-term, and long-term disability
  • Employee Assistance Program
  • A robust wellness program

Want to learn more about this department and the skills it takes to succeed as a member of the Skyward team? Spend some time on our careers page at https://www.skyward.com/careers. You'll learn more about our culture, expectations, and even the day-to-day mission of the department you're applying for. 

A better working experience starts here! 

Qualifications
Additional Information

All your information will be kept confidential according to EEO guidelines.

Skyward, Inc. provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Applicants have rights under Federal Employment Laws. Click the title to view details about the law.