Colibri
Marketing Coordinator
Edtech.com's Summary
- Assist in building, scheduling, and deploying email campaigns using HubSpot and Mailchimp.
- Conduct quality checks on marketing emails and support A/B testing setup.
- Maintain audience segmentation and manage lists within marketing platforms.
- Support website promotions including popup and promo code validation.
- Collaborate with Marketing Managers, Content, Design, Email, and Project Management teams.
- Required knowledge: BA/BS in Marketing, Communications, Business, or related field; strong communication skills; eagerness to learn marketing technology.
- Preferred experience with email platforms such as HubSpot, Mailchimp, or Klaviyo.
- Focus on healthcare education, digital marketing, and customer engagement is a plus.
- Must possess a collaborative mindset and be organized, dependable, and proactive.
- Colibri Group serves over 1 million customers annually and embraces diversity and inclusion in its hiring.
Marketing Coordinator Full Description
The Marketing Coordinator supports the Healthcare Marketing team in executing key marketing initiatives across email and social media channels. This role is ideal for a recent graduate or early-career marketer looking to build hands-on experience across campaign execution, marketing technology, analytics, and cross-functional collaboration.
You’ll work closely with Marketing Managers, Content, Design, Email, and Project Management teams to help deliver high-quality campaigns that drive engagement and business growth.
Campaign & Email Execution
--Assist in building, scheduling, and deploying email campaigns across HubSpot and Mailchimp.
--Support workflows, nurture journeys, newsletters, and promotional sends.
--Conduct quality checks on emails (links, images, copy, CTAs, ALT text, subject lines, preview text, smart content).
--Support A/B testing, including setup.
--Monitor deliverability red flags and escalate issues to the Marketing Manager.
Brand & Content Support
--Help ensure brand consistency across all marketing materials and channels.
--Assist in drafting or organizing content for social media.
Audience & Segmentation
-- Learn and apply basic segmentation principles within HubSpot.
--Help maintain lists, suppression segments, and other audience structures under guidance.
Website & Promo Support
--Help validate Optin Monster popups and website campaigns on promo launch days.
--Support Promo Code creation in the McKissock Admin Portal as needed.
Cross-Functional Collaboration
--Participate in team stand-ups, planning sessions, and brainstorming meetings.
Required:
--BA/BS in Marketing, Communications, Business, or related field (or relevant internship experience).
--Strong written and verbal communication skills.
--High attention to detail and ability to manage multiple tasks in parallel.
--Eagerness to learn marketing technology platforms (training provided).
--Curiosity, initiative, and willingness to ask questions.
Preferred (Nice-to-Have):
--Some experience with email platforms (HubSpot, Mailchimp, Klaviyo, etc.).
--Interest in healthcare education, digital marketing, or customer engagement.
Soft Skills & Team Fit:
--Collaborative mindset and comfort working with multiple stakeholders.
--Organized, dependable, and proactive.
--Creative thinker open to testing and iteration.
--Comfortable in a dynamic, data-driven environment.
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