McGraw Hill
Product Marketing Manager
Edtech.com's Summary
- Craft product narratives to communicate value consistently across markets and channels.
- Support product positioning by integrating customer insights, market trends, and priorities.
- Develop enablement resources such as guides, one-pagers, competitive summaries, and sales tools.
- Conduct competitive and market intelligence to inform marketing strategies.
- Contribute to pricing and packaging strategies aligned with customer and institutional needs.
- Collaborate with Sales, Marketing, Customer Success, and Product teams for effective product adoption.
- Co-manage creative and research budgets; support events and customer engagements with up to 25% travel.
- Bachelor’s degree in marketing, business, health sciences, or related field required.
- 3–5 years experience in product marketing, preferably in education, healthcare, or technology.
- Proficient with tools including Marketo, Salesforce, Google/Adobe analytics, MS Office Suite, Adobe Creative Suite/Canva, and web collaboration tools such as Asana or Confluence; comfortable using generative AI tools.
Product Marketing Manager Full Description
Overview
Make an Impact!
At McGraw Hill we create best-in-class, next-generation learning platforms that are used by millions of students and educators worldwide from kindergarten through graduate school. Our goal is to accelerate student success through intuitive and effective learning tools and content that maximize a teacher's time and a student's learning experience. We do all of this in a supportive, collaborative environment where you can grow your career in a way that fits into your life.
How can you make an impact?
McGraw Hill, the leading provider of digital and print educational resources, is looking for a Product Marketing Manager. The Product Marketing Manager plays a central role in shaping the story, structure, and strategy behind McGraw Hill's professional digital medical education products. As part of the Product Marketing team, this position helps define the messaging, positioning, and resources that fuel go-to-market efforts across the organization â powering teams in B2B and B2C marketing, Sales, Customer Success, and beyond.
This is an exciting opportunity to contribute across a diverse product portfolio and help build the connective tissue that ensures consistency, clarity, and impact in how our digital products are presented to the world
This is a remote position open to applicants authorized to work for any employer within the United States.
What you will be doing:
- Craft compelling product narratives that clearly communicate value to key audiences and ensure consistency across products, markets, and channels.
- Support product positioning and market alignment by combining customer insights, market trends, and institutional priorities to differentiate McGraw Hill's offerings in the marketplace.
- Develop and maintain enablement resources such as positioning guides, one-pagers, competitive summaries, and sales tools to empower go-to-market teams.
- Conduct competitive and market intelligence to understand customer needs, motivations, and challengesâand translate these insights into actionable marketing strategies.
- Contribute to pricing and packaging strategies for new products, ensuring clarity and alignment with customer and institutional needs.
- Collaborate cross-functionally with Sales, Marketing, Customer Success, and Product teams to ensure our products are effectively presented, understood, and adopted.
- Co-manage creative and research budgets and support planning for events, conferences, and customer engagements (up to 25% travel may be required).
We're looking for someone with:
- Bachelor's degree in marketing, business, health sciences, or a related field.
- 3-5 years of experience in product marketing, ideally within education, healthcare, or technology sectors.
- Proven ability to translate complex products into clear, compelling messaging for diverse audiences.
- Experience leveraging market research and persona development to inform go-to-market strategies.
- Demonstrated success developing or maintaining sales enablement materials and product collateral.
- Strong cross-functional collaboration skills and the ability to manage multiple projects simultaneously.
- Analytical mindset and familiarity with tools like Marketo, Salesforce, Google or Adobe analytics platforms.
- Proficiency with MS Office Suite, Adobe Creative Suite and/or Canva, and web-based collaboration tools such as Asana or Confluence.
- Comfort using generative AI tools for creative and administrative tasks.
Why work for us?
The work you do at McGraw Hill will be work that matters. We are collectively designing content that will build the future of education. Play your part and experience a sense of fulfilment that will inspire you to even greater heights.
The pay range for this position is between $58,960 - $92,000 annually. However, base pay offered may vary depending on job-related knowledge, skills, experience, and location. Additionally, a full range of medical and/or other benefits may be provided, depending on the position offered. Click here to learn more about our benefit offerings.
McGraw Hill recruiters always use a "@mheducation.com or @careers.mheducation.com" email address and/or from our Applicant Tracking System, iCIMS. Any variation of this email domain should be considered suspicious. Additionally, McGraw Hill recruiters and authorized representatives will never request sensitive information in email.
50470
McGraw Hill uses an automated employment decision tool (AEDT) to assist in the screening process by recommending candidates with "like skills" based on resume and job data. To request an alternative screening process, please select "Opt-Out" when asked to "Consent to use of Automated Employment Decision Tools" during the application.
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