Edtech.com's Summary

Purdue University is hiring a Paid Media Specialist to support the planning, execution, and operational needs of paid media campaigns for Purdue Brand Studio, the university's in-house marketing agency. The role involves analyzing audience insights, developing media plans across various channels, managing campaign setup in platforms like Google Ads and social media, and handling contracts and invoices with internal and external parties.

Highlights

Gather and analyze audience insights and media consumption trends to guide campaign strategies
Develop comprehensive media plans across traditional and digital channels
Manage ad campaign setup and execution within Google Ads, YouTube, Meta, and LinkedIn platforms
Handle contracts and invoices involving internal teams and external vendors
Require proficiency in Excel and various research tools
Strong communication and presentation skills to deliver media strategies and insights
Bachelor’s degree preferred in marketing, advertising, or communications, or equivalent experience
Minimum of four years of experience in media planning
Strong project management skills with ability to prioritize and adapt effectively
Media agency experience considered a plus

Paid Media Specialist Full Description

Job Summary

Purdue University is seeking a highly motivated and detail-oriented Paid Media Specialist to join Purdue Brand Studio, Purdue’s in-house marketing agency. This role will play a key part in supporting the planning, execution, and operational needs of paid media campaigns for Purdue University. The ideal candidate will have foundational experience in media planning and ad operations, a strong understanding of media strategy, and a passion for driving measurable results.

As a key member of the Purdue paid media team, the Paid Media Specialist will:

Gather and analyze audience insights and media consumption trends to inform campaign strategies
Assist in the development of comprehensive media plans across traditional and digital channels
Be well-versed in ad offerings and campaign setup within Google Ads and all social platforms
Manage contracts and invoices across internal teams and external vendors

Ideal for detail-oriented individuals seeking work with meaningful interaction. This position is fully remote.

Drive awareness and visibility for Purdue University – apply today!

About Us:

When you join Purdue University, you join a community that keeps moving forward. For more than 150 years, we’ve been known for not only our groundbreaking work in STEM research, but also for our collective imagination, ingenuity and innovation.

What We’re Looking For:

Education and Experience
Qualified candidates will need:

Bachelor’s degree, preferably with a concentration in marketing, advertising, or communications
Four (4) years of experience in media planning
In lieu of degree, consideration will be given to an equivalent combination of related education and required work experience; Associate's + 2.5 years' experience or HS/GED + 4.5 years of experience

Skills needed:

Proficient in various research tools
Strong proficiency within Excel
Excellent communication and presentation skills to deliver media strategies and insights
Knowledgeable of Google Ads (YouTube), Meta, and LinkedIn advertising platforms
Strong project management skills, with the ability to prioritize and adapt in a fast-paced, dynamic environment

Nice to have:

Media agency experience

Additional Information:

Purdue will not sponsor employment authorization for this position
A background check will be required for employment in this position
FLSA: Exempt (Not Eligible For Overtime)
Retirement Eligibility: Defined Contribution Waiting Period

Who We Are:

Purdue is a community built on collaboration, with global perspectives, Boilermaker pride and endless opportunity to live, learn and grow. Join us and contribute to our culture.

Follow Purdue University on YouTube to explore inspiring content that celebrates Boilermaker pride and showcases our relentless pursuit of the next giant leap https://www.youtube.com/@PurdueUniversity

Purdue University is an EOE/AA employer.

Original Job Description

Job Summary

As a key member of the Purdue paid media team, the Paid Media Specialist will:

Gather and analyze audience insights and media consumption trends to inform campaign strategies
Assist in the development of comprehensive media plans across traditional and digital channels
Be well-versed in ad offerings and campaign setup within Google Ads and all social platforms
Manage contracts and invoices across internal teams and external vendors

Ideal for detail-oriented individuals seeking work with meaningful interaction. This position is fully remote.

Drive awareness and visibility for Purdue University – apply today!

About Us:

What We’re Looking For:

Education and Experience
Qualified candidates will need:

Bachelor’s degree, preferably with a concentration in marketing, advertising, or communications
Four (4) years of experience in media planning
In lieu of degree, consideration will be given to an equivalent combination of related education and required work experience; Associate's + 2.5 years' experience or HS/GED + 4.5 years of experience

Skills needed:

Proficient in various research tools
Strong proficiency within Excel
Excellent communication and presentation skills to deliver media strategies and insights
Knowledgeable of Google Ads (YouTube), Meta, and LinkedIn advertising platforms
Strong project management skills, with the ability to prioritize and adapt in a fast-paced, dynamic environment

Nice to have:

Media agency experience

Additional Information:

Purdue will not sponsor employment authorization for this position
A background check will be required for employment in this position
FLSA: Exempt (Not Eligible For Overtime)
Retirement Eligibility: Defined Contribution Waiting Period

Who We Are:

Purdue is a community built on collaboration, with global perspectives, Boilermaker pride and endless opportunity to live, learn and grow. Join us and contribute to our culture.

Purdue University is an EOE/AA employer.

Let me find your next job.

Thanks - you're signed up.

Paid Media Specialist

Edtech.com's Summary

Paid Media Specialist Full Description

Director, Customer Marketing

Content Marketing Manager

Vice President of Brand and Marketing

Social Media and Digital Content Manager / Communications Manager I

Assistant Director of Marketing and Communications, Villanova School of Business