University of Utah
Search Engine Optimization Specialists
🇺🇸 Hybrid - Salt Lake City, UT
🕑 Full-Time
💰 $46K - $51K
💻 Marketing
🗓️ November 6th, 2025
Edtech.com's Summary
University of Utah Health is hiring a Search Engine Optimization Specialist (Web Content Specialist) to join their Digital Experience team. The role involves writing, editing, and maintaining web content across all University of Utah Health websites, ensuring adherence to brand standards, accessibility guidelines, and SEO best practices while collaborating with various digital teams to improve user experience and site performance.
Highlights
- Build and update webpages using an enterprise-level content management system (CMS).
- Write, edit, and optimize digital content with clinical stakeholders, marketing specialists, and freelance writers.
- Ensure web content complies with brand guidelines, SEO, and ADA accessibility standards.
- Conduct keyword research and content audits to recommend website improvements.
- Manage digital assets such as provider listings, location details, and images; fix broken links.
- Collaborate with UX designers, SEO analysts, and marketing strategists to enhance user experience.
- Monitor web analytics and SEO performance to identify and implement content optimizations.
- Provide search result reports and recommend best practices for improving search rankings.
- Participate in editorial processes to maintain content consistency across digital properties.
- Requires bachelor's degree plus 2 years of related experience or a master's degree; familiarity with CMS like Drupal or WordPress, introductory HTML knowledge, and strong writing/editing skills.
- Compensation range: $46,000-$51,000 annually.
Search Engine Optimization Specialists Full Description
Search Engine Optimization Specialists
Announcement
Details
Open Date | 11/04/2025
Requisition Number | PRN43501B
Job Title | Search Engine Optimization Specialists
Working Title | Web Content Specialist
Career Progression Track | P00
Track Level | P1 - Entry Level Pro
FLSA Code | Professional
Patient Sensitive Job Code? | No
Standard Hours per Week | 40
Full Time or Part Time? | Full Time
Shift | Day
Work Schedule Summary | Hybrid (1-2 in-office days/week)
VP Area | U of U Health - Academics
Department | 01442 - Web and Interactive Marketing
Location | Campus
City | Salt Lake City, UT
Type of Recruitment | External Posting
Pay Rate Range | $46,000-$51,000
Close Date | 02/04/2026
Priority Review Date (Note - Posting may close at any time) |
Job Summary | University of Utah Health is seeking a motivated Web Content Specialist to join our Digital Experience team. This is an excellent opportunity for an early-career professional who loves writing, editing, and shaping meaningful digital content that helps patients and communities find the care and information they need.You’ll help maintain and improve web content across all University of Utah Health websites to ensure it follows brand standards, accessibility guidelines, and SEO best practices. This role blends creativity with technical know-how and is ideal for someone eager to learn and grow in a collaborative environment.Please include a resume and cover letter describing why you are an excellent fit for this position and how your experience will contribute to the success of our Digital Experience team.
Why Join Us At University of Utah Health, you’ll be part of a mission-driven team that improves lives through accessible, high-quality care and information. You’ll gain hands-on experience with enterprise-scale digital systems, work with experienced content and marketing professionals, and develop skills that will advance your career in digital communications.
Learn more about the great benefits of working for University of Utah: benefits.utah.edu
Responsibilities | Search Engine Optimization Specialist, I
Build and update webpages using our enterprise-level content management system (CMS). Write, edit, and optimize content in partnership with clinical stakeholders, marketing specialists, and freelance writers. Ensure web content follows our brand and style guide as well as SEO and ADA accessibility best practices. Conduct keyword research and content audits to recommend improvements. Edit and update provider and location listings, fix broken links, and manage digital assets like images. Collaborate with the Content Team and the Digital Experience Team including UX designers, SEO analysts, and marketing strategists to improve user experience and content quality. Help monitor web analytics, SEO, and page performance to identify optimization opportunities. Provide search result reports, identify solutions, and recommend best practices to improve search ranking, including web content, keyword target lists, page layout, design, linking, and overall site structure. Participate in editorial processes that maintain consistency across our digital properties. Represents the web content team where necessary at meetings or presentations.
Minimum Qualifications | Department may hire employee at one of the following job levels:
EQUIVALENCY STATEMENT: 1 year of higher education can be substituted for 1 year of directly related work experience (Example: bachelor’s degree = 4 years of directly related work experience). Search Engine Optimization Specialist, I: Requires a bachelor’s (or equivalency) + 2 years of directly related work experience or a master’s (or equivalency) degree.
Strong writing and editing foundation with excellent grammar and attention to detail. Interest or introductory knowledge in Search Engine Optimization (SEO), web content strategy, and web accessibility. Familiarity with content management systems (Drupal, WordPress, or similar). Introductory knowledge of HTML and digital publishing workflows. Ability to manage multiple projects and meet deadlines in a collaborative team environment.
Preferences | Experience writing for the web with a focus on clarity, accuracy, and user engagement. Knowledge of health literacy and plain language best practices. Curiosity and initiative to learn new tools, trends, and digital strategies.
Type | Benefited Staff
Special Instructions Summary |
Additional Information | The University of Utah values candidates who have experience working in settings with students from diverse backgrounds and possess a strong commitment to improving access to higher education for historically underrepresented students.
Individuals from historically underrepresented groups, such as minorities, women, qualified persons with disabilities and protected veterans are encouraged to apply. Veterans’ preference is extended to qualified applicants, upon request and consistent with University policy and Utah state law. Upon request, reasonable accommodations in the application process will be provided to individuals with disabilities.
The University of Utah is an Affirmative Action/Equal Opportunity employer and does not discriminate based upon race, ethnicity, color, religion, national origin, age, disability, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, pregnancy-related conditions, genetic information, or protected veteran’s status. The University does not discriminate on the basis of sex in the education program or activity that it operates, as required by Title IX and 34 CFR part 106. The requirement not to discriminate in education programs or activities extends to admission and employment. Inquiries about the application of Title IX and its regulations may be referred to the Title IX Coordinator, to the Department of Education, Office for Civil Rights, or both.
To request a reasonable accommodation for a disability or if you or someone you know has experienced discrimination or sexual misconduct including sexual harassment, you may contact the Director/Title IX Coordinator in the Office of Equal Opportunity and Affirmative Action:
Director/ Title IX Coordinator
Office of Equal Opportunity and Affirmative Action (OEO/AA)
383 University Street, Level 1 OEO Suite
Salt Lake City, UT 84112
801-581-8365
oeo@utah.edu
Online reports may be submitted at oeo.utah.edu
For more information: https://www.utah.edu/nondiscrimination/
To inquire about this posting, email: employment@utah.edu or call 801-581-2300.
The University is a participating employer with Utah Retirement Systems (“URS”). Eligible new hires with prior URS service, may elect to enroll in URS if they make the election before they become eligible for retirement (usually the first day of work). Contact Human Resources at (801) 581-7447 for information. Individuals who previously retired and are receiving monthly retirement benefits from URS are subject to URS’ post-retirement rules and restrictions. Please contact Utah Retirement Systems at (801) 366-7770 or (800) 695-4877 or University Human Resource Management at (801) 581-7447 if you have questions regarding the post-retirement rules.
This position may require the successful completion of a criminal background check and/or drug screen.
https://safety.utah.edu/safetyreport This report includes statistics about criminal offenses, hate crimes, arrests and referrals for disciplinary action, and Violence Against Women Act offenses. They also provide information about safety and security-related services offered by the University of Utah. A paper copy can be obtained by request at the Department of Public Safety located at 1658 East 500 South.
Requisition Number | PRN43501B
Job Title | Search Engine Optimization Specialists
Working Title | Web Content Specialist
Career Progression Track | P00
Track Level | P1 - Entry Level Pro
FLSA Code | Professional
Patient Sensitive Job Code? | No
Standard Hours per Week | 40
Full Time or Part Time? | Full Time
Shift | Day
Work Schedule Summary | Hybrid (1-2 in-office days/week)
VP Area | U of U Health - Academics
Department | 01442 - Web and Interactive Marketing
Location | Campus
City | Salt Lake City, UT
Type of Recruitment | External Posting
Pay Rate Range | $46,000-$51,000
Close Date | 02/04/2026
Priority Review Date (Note - Posting may close at any time) |
Job Summary | University of Utah Health is seeking a motivated Web Content Specialist to join our Digital Experience team. This is an excellent opportunity for an early-career professional who loves writing, editing, and shaping meaningful digital content that helps patients and communities find the care and information they need.You’ll help maintain and improve web content across all University of Utah Health websites to ensure it follows brand standards, accessibility guidelines, and SEO best practices. This role blends creativity with technical know-how and is ideal for someone eager to learn and grow in a collaborative environment.Please include a resume and cover letter describing why you are an excellent fit for this position and how your experience will contribute to the success of our Digital Experience team.
Why Join Us At University of Utah Health, you’ll be part of a mission-driven team that improves lives through accessible, high-quality care and information. You’ll gain hands-on experience with enterprise-scale digital systems, work with experienced content and marketing professionals, and develop skills that will advance your career in digital communications.
Learn more about the great benefits of working for University of Utah: benefits.utah.edu
Responsibilities | Search Engine Optimization Specialist, I
Build and update webpages using our enterprise-level content management system (CMS). Write, edit, and optimize content in partnership with clinical stakeholders, marketing specialists, and freelance writers. Ensure web content follows our brand and style guide as well as SEO and ADA accessibility best practices. Conduct keyword research and content audits to recommend improvements. Edit and update provider and location listings, fix broken links, and manage digital assets like images. Collaborate with the Content Team and the Digital Experience Team including UX designers, SEO analysts, and marketing strategists to improve user experience and content quality. Help monitor web analytics, SEO, and page performance to identify optimization opportunities. Provide search result reports, identify solutions, and recommend best practices to improve search ranking, including web content, keyword target lists, page layout, design, linking, and overall site structure. Participate in editorial processes that maintain consistency across our digital properties. Represents the web content team where necessary at meetings or presentations.
Minimum Qualifications | Department may hire employee at one of the following job levels:
EQUIVALENCY STATEMENT: 1 year of higher education can be substituted for 1 year of directly related work experience (Example: bachelor’s degree = 4 years of directly related work experience). Search Engine Optimization Specialist, I: Requires a bachelor’s (or equivalency) + 2 years of directly related work experience or a master’s (or equivalency) degree.
Strong writing and editing foundation with excellent grammar and attention to detail. Interest or introductory knowledge in Search Engine Optimization (SEO), web content strategy, and web accessibility. Familiarity with content management systems (Drupal, WordPress, or similar). Introductory knowledge of HTML and digital publishing workflows. Ability to manage multiple projects and meet deadlines in a collaborative team environment.
Preferences | Experience writing for the web with a focus on clarity, accuracy, and user engagement. Knowledge of health literacy and plain language best practices. Curiosity and initiative to learn new tools, trends, and digital strategies.
Type | Benefited Staff
Special Instructions Summary |
Additional Information | The University of Utah values candidates who have experience working in settings with students from diverse backgrounds and possess a strong commitment to improving access to higher education for historically underrepresented students.
Individuals from historically underrepresented groups, such as minorities, women, qualified persons with disabilities and protected veterans are encouraged to apply. Veterans’ preference is extended to qualified applicants, upon request and consistent with University policy and Utah state law. Upon request, reasonable accommodations in the application process will be provided to individuals with disabilities.
The University of Utah is an Affirmative Action/Equal Opportunity employer and does not discriminate based upon race, ethnicity, color, religion, national origin, age, disability, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, pregnancy-related conditions, genetic information, or protected veteran’s status. The University does not discriminate on the basis of sex in the education program or activity that it operates, as required by Title IX and 34 CFR part 106. The requirement not to discriminate in education programs or activities extends to admission and employment. Inquiries about the application of Title IX and its regulations may be referred to the Title IX Coordinator, to the Department of Education, Office for Civil Rights, or both.
To request a reasonable accommodation for a disability or if you or someone you know has experienced discrimination or sexual misconduct including sexual harassment, you may contact the Director/Title IX Coordinator in the Office of Equal Opportunity and Affirmative Action:
Director/ Title IX Coordinator
Office of Equal Opportunity and Affirmative Action (OEO/AA)
383 University Street, Level 1 OEO Suite
Salt Lake City, UT 84112
801-581-8365
oeo@utah.edu
Online reports may be submitted at oeo.utah.edu
For more information: https://www.utah.edu/nondiscrimination/
To inquire about this posting, email: employment@utah.edu or call 801-581-2300.
The University is a participating employer with Utah Retirement Systems (“URS”). Eligible new hires with prior URS service, may elect to enroll in URS if they make the election before they become eligible for retirement (usually the first day of work). Contact Human Resources at (801) 581-7447 for information. Individuals who previously retired and are receiving monthly retirement benefits from URS are subject to URS’ post-retirement rules and restrictions. Please contact Utah Retirement Systems at (801) 366-7770 or (800) 695-4877 or University Human Resource Management at (801) 581-7447 if you have questions regarding the post-retirement rules.
This position may require the successful completion of a criminal background check and/or drug screen.
https://safety.utah.edu/safetyreport This report includes statistics about criminal offenses, hate crimes, arrests and referrals for disciplinary action, and Violence Against Women Act offenses. They also provide information about safety and security-related services offered by the University of Utah. A paper copy can be obtained by request at the Department of Public Safety located at 1658 East 500 South.
Posting Specific Questions
Required fields are indicated with an asterisk (*).
- * What is your highest level of completed education?
- None
- High School Diploma or Equivalent
- Associate Degree
- Bachelor's Degree
- Master's Degree
- Doctorate Degree
- * How many years of related work experience do you have?
- Less than 2 years
- 2 years or more, but less than 4 years
- 4 years or more, but less than 6 years
- 6 years or more, but less than 8 years
- 8 years or more, but less than 10 years
- 10 years or more, but less than 12 years
- 12 years or more, but less than 14 years
- 14 years or more
- If you do not currently live in the Salt Lake City, UT area, are you willing to relocate?
(Open Ended Question)
Applicant Documents
Required Documents
- Resume
Optional Documents
- Cover Letter
University Human Resource Management
250 East 200 South, Suite 125 Salt Lake City, UT 84111
Contact us: (801) 581-2169 By Email: employment@utah.edu
250 East 200 South, Suite 125 Salt Lake City, UT 84111
Contact us: (801) 581-2169 By Email: employment@utah.edu
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