University of Utah
Search Engine Optimization Specialists
🇺🇸 Hybrid - Salt Lake City, UT
🕑 Full-Time
💰 $65K - $75K
💻 Marketing
🗓️ November 6th, 2025
Edtech.com's Summary
University of Utah Health is hiring a Search Engine Optimization Specialists to join their Digital Experience team. The specialist will manage and optimize web content, ensuring brand consistency, accessibility, and strong SEO performance while collaborating with marketing and clinical teams to support institutional priorities.
Highlights
- Manage complex web content portfolios and develop content strategies for clinical service lines and institutional goals.
- Write, edit, and optimize web content for clarity, engagement, accessibility (ADA), and SEO/GEO performance.
- Build and maintain site pages using enterprise-level CMS platforms like Drupal or WordPress.
- Conduct content audits, keyword research, and analyze site architecture to improve visibility and user experience.
- Collaborate with UX specialists, SEO analysts, content strategists, designers, and clinical stakeholders.
- Develop and execute SEM strategies including paid search and social campaigns; monitor and report on SEO/SEM performance.
- Requires bachelor’s degree plus 6 years, or master’s degree plus 4 years of directly related experience in web content and SEO optimization.
- Experience with SEO tools, analytics platforms, and CMS systems (Drupal, WordPress) essential.
- Preferred experience includes healthcare or academic institutions, health literacy, accessibility best practices, and knowledge of HTML.
- Pay rate ranges from $65,000 to $75,000 annually.
Search Engine Optimization Specialists Full Description
Search Engine Optimization Specialists
Announcement
Details
Open Date | 11/04/2025
Requisition Number | PRN43502B
Job Title | Search Engine Optimization Specialists
Working Title | Sr. Web Content Specialist
Career Progression Track | P00
Track Level | P3 - Career
FLSA Code | Professional
Patient Sensitive Job Code? | No
Standard Hours per Week | 40
Full Time or Part Time? | Full Time
Shift | Day
Work Schedule Summary | Hybrid (1-2 in-office days/week)
VP Area | U of U Health - Academics
Department | 01442 - Web and Interactive Marketing
Location | Campus
City | Salt Lake City, UT
Type of Recruitment | External Posting
Pay Rate Range | $65,000-$75,000
Close Date | 02/04/2026
Priority Review Date (Note - Posting may close at any time) |
Job Summary | University of Utah Health is seeking an experienced Senior Web Content Specialist to join our Digital Experience team. We’re looking for a strategic thinker and skilled communicator who can shape, optimize, and maintain content across our web platforms to ensure it reflects our brand voice, meets accessibility standards, and performs well in search.This role is ideal for someone who combines creativity and technical expertise. We are looking for someone who understands how great content, SEO strategy, and user experience come together to serve our patients and strengthen our U of U Health’s online presence.You will manage complex web portfolios, collaborate with marketing and communications colleagues (UX specialists, SEO analysts, content strategists, designers, and others), and partner with clinical teams to support service line goals and priorities.Please include a resume and cover letter describing why you are an excellent fit for this position and how your experience will contribute to the success of our Digital Experience team.
Why Join Us At University of Utah Health, you’ll be part of a mission-driven team that improves lives through accessible, high-quality care and information. You’ll gain hands-on experience with enterprise-scale digital systems, work with experienced content and marketing professionals, and develop skills that will advance your career in digital communications.
Learn more about the great benefits of working for University of Utah: benefits.utah.edu
Responsibilities | Search Engine Optimization Specialist, III
Manage web portfolios and develop content strategies for clinical service lines and institutional priorities. Write, edit, and optimize web content for clarity, engagement, accessibility (ADA), and SEO/GEO performance. Build and maintain site pages using an enterprise-level content management system (e.g., Drupal, WordPress). Conduct content audits and keyword research to inform updates and new content opportunities. Analyze and refine content structure, metadata, and site architecture for improved visibility and user experience. Collaborate with subject matter experts, freelance writers, and clinical stakeholders to ensure accuracy and brand alignment. Educate colleagues and partners on web content standards, editorial processes, and best practices. Represent the web content team at meetings and presentations, sharing insights and recommendations. Develop and execute search engine marketing (SEM) strategies, including paid search and social campaigns. Monitor and report on SEO/SEM performance to inform continuous improvement.
Minimum Qualifications | EQUIVALENCY STATEMENT: 1 year of higher education can be substituted for 1 year of directly related work experience (Example: bachelor’s degree = 4 years of directly related work experience). Search Engine Optimization Specialist, III: Requires a bachelor’s (or equivalency) + 6 years or a master’s (or equivalency) + 4 years of directly related work experience.
Demonstrated experience in web content creation, editing, and SEO optimization for large-scale websites. Proven ability to manage multiple projects and deadlines in a complex organization. Strong command of grammar, brand voice, and style consistency. Experience working with SEO tools, analytics platforms, and CMS systems (Drupal, WordPress, etc.). Ability to collaborate effectively with technical and non-technical partners as well as senior-level stakeholders.
Preferences | Experience working within a large healthcare or academic institution. Strong understanding of plain language, health literacy, and accessibility best practices. Advanced knowledge of search engine optimization (SEO) and marketing strategies (including GEO/AEO). Familiarity with HTML and web publishing workflows. Analytical mindset with the ability to translate data into actionable content insights. Passion for creating content that is both user-centered and aligned with organizational goals.
Type | Benefited Staff
Special Instructions Summary |
Additional Information | The University of Utah values candidates who have experience working in settings with students from diverse backgrounds and possess a strong commitment to improving access to higher education for historically underrepresented students.
Individuals from historically underrepresented groups, such as minorities, women, qualified persons with disabilities and protected veterans are encouraged to apply. Veterans’ preference is extended to qualified applicants, upon request and consistent with University policy and Utah state law. Upon request, reasonable accommodations in the application process will be provided to individuals with disabilities.
The University of Utah is an Affirmative Action/Equal Opportunity employer and does not discriminate based upon race, ethnicity, color, religion, national origin, age, disability, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, pregnancy-related conditions, genetic information, or protected veteran’s status. The University does not discriminate on the basis of sex in the education program or activity that it operates, as required by Title IX and 34 CFR part 106. The requirement not to discriminate in education programs or activities extends to admission and employment. Inquiries about the application of Title IX and its regulations may be referred to the Title IX Coordinator, to the Department of Education, Office for Civil Rights, or both.
To request a reasonable accommodation for a disability or if you or someone you know has experienced discrimination or sexual misconduct including sexual harassment, you may contact the Director/Title IX Coordinator in the Office of Equal Opportunity and Affirmative Action:
Director/ Title IX Coordinator
Office of Equal Opportunity and Affirmative Action (OEO/AA)
383 University Street, Level 1 OEO Suite
Salt Lake City, UT 84112
801-581-8365
oeo@utah.edu
Online reports may be submitted at oeo.utah.edu
For more information: https://www.utah.edu/nondiscrimination/
To inquire about this posting, email: employment@utah.edu or call 801-581-2300.
The University is a participating employer with Utah Retirement Systems (“URS”). Eligible new hires with prior URS service, may elect to enroll in URS if they make the election before they become eligible for retirement (usually the first day of work). Contact Human Resources at (801) 581-7447 for information. Individuals who previously retired and are receiving monthly retirement benefits from URS are subject to URS’ post-retirement rules and restrictions. Please contact Utah Retirement Systems at (801) 366-7770 or (800) 695-4877 or University Human Resource Management at (801) 581-7447 if you have questions regarding the post-retirement rules.
This position may require the successful completion of a criminal background check and/or drug screen.
https://safety.utah.edu/safetyreport This report includes statistics about criminal offenses, hate crimes, arrests and referrals for disciplinary action, and Violence Against Women Act offenses. They also provide information about safety and security-related services offered by the University of Utah. A paper copy can be obtained by request at the Department of Public Safety located at 1658 East 500 South.
Requisition Number | PRN43502B
Job Title | Search Engine Optimization Specialists
Working Title | Sr. Web Content Specialist
Career Progression Track | P00
Track Level | P3 - Career
FLSA Code | Professional
Patient Sensitive Job Code? | No
Standard Hours per Week | 40
Full Time or Part Time? | Full Time
Shift | Day
Work Schedule Summary | Hybrid (1-2 in-office days/week)
VP Area | U of U Health - Academics
Department | 01442 - Web and Interactive Marketing
Location | Campus
City | Salt Lake City, UT
Type of Recruitment | External Posting
Pay Rate Range | $65,000-$75,000
Close Date | 02/04/2026
Priority Review Date (Note - Posting may close at any time) |
Job Summary | University of Utah Health is seeking an experienced Senior Web Content Specialist to join our Digital Experience team. We’re looking for a strategic thinker and skilled communicator who can shape, optimize, and maintain content across our web platforms to ensure it reflects our brand voice, meets accessibility standards, and performs well in search.This role is ideal for someone who combines creativity and technical expertise. We are looking for someone who understands how great content, SEO strategy, and user experience come together to serve our patients and strengthen our U of U Health’s online presence.You will manage complex web portfolios, collaborate with marketing and communications colleagues (UX specialists, SEO analysts, content strategists, designers, and others), and partner with clinical teams to support service line goals and priorities.Please include a resume and cover letter describing why you are an excellent fit for this position and how your experience will contribute to the success of our Digital Experience team.
Why Join Us At University of Utah Health, you’ll be part of a mission-driven team that improves lives through accessible, high-quality care and information. You’ll gain hands-on experience with enterprise-scale digital systems, work with experienced content and marketing professionals, and develop skills that will advance your career in digital communications.
Learn more about the great benefits of working for University of Utah: benefits.utah.edu
Responsibilities | Search Engine Optimization Specialist, III
Manage web portfolios and develop content strategies for clinical service lines and institutional priorities. Write, edit, and optimize web content for clarity, engagement, accessibility (ADA), and SEO/GEO performance. Build and maintain site pages using an enterprise-level content management system (e.g., Drupal, WordPress). Conduct content audits and keyword research to inform updates and new content opportunities. Analyze and refine content structure, metadata, and site architecture for improved visibility and user experience. Collaborate with subject matter experts, freelance writers, and clinical stakeholders to ensure accuracy and brand alignment. Educate colleagues and partners on web content standards, editorial processes, and best practices. Represent the web content team at meetings and presentations, sharing insights and recommendations. Develop and execute search engine marketing (SEM) strategies, including paid search and social campaigns. Monitor and report on SEO/SEM performance to inform continuous improvement.
Minimum Qualifications | EQUIVALENCY STATEMENT: 1 year of higher education can be substituted for 1 year of directly related work experience (Example: bachelor’s degree = 4 years of directly related work experience). Search Engine Optimization Specialist, III: Requires a bachelor’s (or equivalency) + 6 years or a master’s (or equivalency) + 4 years of directly related work experience.
Demonstrated experience in web content creation, editing, and SEO optimization for large-scale websites. Proven ability to manage multiple projects and deadlines in a complex organization. Strong command of grammar, brand voice, and style consistency. Experience working with SEO tools, analytics platforms, and CMS systems (Drupal, WordPress, etc.). Ability to collaborate effectively with technical and non-technical partners as well as senior-level stakeholders.
Preferences | Experience working within a large healthcare or academic institution. Strong understanding of plain language, health literacy, and accessibility best practices. Advanced knowledge of search engine optimization (SEO) and marketing strategies (including GEO/AEO). Familiarity with HTML and web publishing workflows. Analytical mindset with the ability to translate data into actionable content insights. Passion for creating content that is both user-centered and aligned with organizational goals.
Type | Benefited Staff
Special Instructions Summary |
Additional Information | The University of Utah values candidates who have experience working in settings with students from diverse backgrounds and possess a strong commitment to improving access to higher education for historically underrepresented students.
Individuals from historically underrepresented groups, such as minorities, women, qualified persons with disabilities and protected veterans are encouraged to apply. Veterans’ preference is extended to qualified applicants, upon request and consistent with University policy and Utah state law. Upon request, reasonable accommodations in the application process will be provided to individuals with disabilities.
The University of Utah is an Affirmative Action/Equal Opportunity employer and does not discriminate based upon race, ethnicity, color, religion, national origin, age, disability, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, pregnancy-related conditions, genetic information, or protected veteran’s status. The University does not discriminate on the basis of sex in the education program or activity that it operates, as required by Title IX and 34 CFR part 106. The requirement not to discriminate in education programs or activities extends to admission and employment. Inquiries about the application of Title IX and its regulations may be referred to the Title IX Coordinator, to the Department of Education, Office for Civil Rights, or both.
To request a reasonable accommodation for a disability or if you or someone you know has experienced discrimination or sexual misconduct including sexual harassment, you may contact the Director/Title IX Coordinator in the Office of Equal Opportunity and Affirmative Action:
Director/ Title IX Coordinator
Office of Equal Opportunity and Affirmative Action (OEO/AA)
383 University Street, Level 1 OEO Suite
Salt Lake City, UT 84112
801-581-8365
oeo@utah.edu
Online reports may be submitted at oeo.utah.edu
For more information: https://www.utah.edu/nondiscrimination/
To inquire about this posting, email: employment@utah.edu or call 801-581-2300.
The University is a participating employer with Utah Retirement Systems (“URS”). Eligible new hires with prior URS service, may elect to enroll in URS if they make the election before they become eligible for retirement (usually the first day of work). Contact Human Resources at (801) 581-7447 for information. Individuals who previously retired and are receiving monthly retirement benefits from URS are subject to URS’ post-retirement rules and restrictions. Please contact Utah Retirement Systems at (801) 366-7770 or (800) 695-4877 or University Human Resource Management at (801) 581-7447 if you have questions regarding the post-retirement rules.
This position may require the successful completion of a criminal background check and/or drug screen.
https://safety.utah.edu/safetyreport This report includes statistics about criminal offenses, hate crimes, arrests and referrals for disciplinary action, and Violence Against Women Act offenses. They also provide information about safety and security-related services offered by the University of Utah. A paper copy can be obtained by request at the Department of Public Safety located at 1658 East 500 South.
Posting Specific Questions
Required fields are indicated with an asterisk (*).
- * What is your highest level of completed education?
- None
- High School Diploma or Equivalent
- Associate Degree
- Bachelor's Degree
- Master's Degree
- Doctorate Degree
- * How many years of related work experience do you have?
- Less than 2 years
- 2 years or more, but less than 4 years
- 4 years or more, but less than 6 years
- 6 years or more, but less than 8 years
- 8 years or more, but less than 10 years
- 10 years or more, but less than 12 years
- 12 years or more, but less than 14 years
- 14 years or more
- How many years of experience do you have related to the development and implementation of content on websites?
- Less than 2 years
- 2 years or more, but less than 4 years
- 4 years or more, but less than 6 years
- 6 years or more, but less than 8 years
- 8 years or more
- How many years of experience do you have writing content for a large-scale websites?
- Less than 2 years
- 2 years or more, but less than 4 years
- 4 years or more, but less than 6 years
- 6 years or more, but less than 8 years
- 8 years or more
- How many years of experience do you have working in a content management system?
- Less than 2 years
- 2 years or more, but less than 4 years
- 4 years or more, but less than 6 years
- 6 years or more, but less than 8 years
- 8 years or more
- If you do not currently live in the Salt Lake City, UT area, are you willing to relocate?
(Open Ended Question)
Applicant Documents
Required Documents
- Resume
Optional Documents
- Cover Letter
University Human Resource Management
250 East 200 South, Suite 125 Salt Lake City, UT 84111
Contact us: (801) 581-2169 By Email: employment@utah.edu
250 East 200 South, Suite 125 Salt Lake City, UT 84111
Contact us: (801) 581-2169 By Email: employment@utah.edu
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