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edtech.com
Corporate Finance Institute logo

Corporate Finance Institute

Senior Product Marketing Manager

🇺🇸 Remote - US

🕑 Full-Time

💰 TBD

💻 Marketing

🗓️ August 7th, 2025

SaaS

Edtech.com's Summary

Macabacus is hiring a Senior Product Marketing Manager. The role involves defining product feature positioning, communicating value to customers, and driving user engagement through strategic messaging, go-to-market planning, and marketing campaigns. The manager will collaborate with Marketing, Product, Sales, and Customer Success teams to craft compelling customer narratives and support product launches.

Highlights
  • Develop and maintain product and feature messaging, positioning, and value propositions targeted to key customer segments.
  • Create and manage a centralized messaging library and content guidelines for consistent marketing collateral.
  • Design and execute marketing campaigns to boost awareness, adoption, and usage of Macabacus features.
  • Plan and implement go-to-market strategies for new feature launches in collaboration with Product and cross-functional teams.
  • Act as a subject matter expert on customer profiles, workflows, and how Macabacus solutions address their needs.
  • Gather and analyze customer insights, competitive intelligence, and market trends to guide messaging and marketing initiatives.
  • Produce content including product one-pagers, presentations, website copy, and customer communications alongside Marketing and Sales teams.
  • Requires 8+ years of product marketing experience in B2B SaaS or related software, preferably with banking, finance, or consulting industry experience.
  • Proficient in developing messaging frameworks, executing marketing campaigns, and collaborating across Product, Sales, and Marketing functions.
  • Strong writing, storytelling, research, and analytical skills to simplify complex concepts into clear customer communications.

Senior Product Marketing Manager Full Description

Senior Product Marketing Manager
Macabacus - GTM - Remote
Location
Remote
Department
Macabacus - GTM
Employment Type
Full-Time
Minimum Experience
Experienced

Senior Product Marketing Manager - Macabacus 

Macabacus /ma’cabacus/ There’s only one way to say it, just like there’s only one Macabacus. We’re the go-to platform for finance professionals who demand speed, accuracy, and consistency in Excel, PowerPoint, and Word. Our tools automate the manual work, ensure brand compliance, and help teams deliver flawless, on-brand work, every time. Trusted by top firms around the world, Macabacus is a profitable, product-led SaaS company founded by a former investment banker who knew there had to be a better way.
 
About the Role
We are seeking a Senior Product Marketing Manager to help define how we position our product features in the market, communicate their value to customers, and drive engagement across our user base. This role blends strategic thinking with hands-on execution. You will develop messaging and positioning frameworks, guide go-to-market (GTM) initiatives and create campaigns that bring our features to life for customers and internal teams. 
 
You will collaborate closely with other members of the Marketing team, as well as Product, Sales, and Customer Success to ensure alignment and to translate product capabilities into compelling customer narratives. 
 
Key Responsibilities 
  • Develop and maintain
    product & feature messaging, positioning, and value propositions that resonate with key customer segments. 
  • Build and manage a centralized messaging library and content guidelines to enable the creation of consistent, relevant marketing content & collateral. 
  • Design and execute marketing campaigns to increase awareness, adoption, and usage of key Macabacus features. 
  • Partner with Product and cross-functional teams to plan and execute go-to-market strategies for new feature launches, including positioning, collateral, and multi-channel announcement campaigns. 
  • Serve as a subject matter expert on customer profiles, their workflows, and how Macabacus solutions map to their needs and deliverables. 
  • Gather and synthesize customer insights, competitive intelligence, and market trends to inform messaging and marketing strategies. 
  • Collaborate with Marketing and Sales teams to create content such as product one-pagers, presentations, website copy, and customer communications. 

Qualifications 
  • 8+ years of experience in product marketing for B2B SaaS or related software products. Marketing experience in banking, finance or consulting industries preferred. 
  • Proven ability to develop messaging and positioning frameworks that align with customer needs and market dynamics 
  • Experience planning and executing marketing campaigns and product launches 
  • Strong writing and storytelling skills with the ability to translate complex concepts into clear, customer-facing language 
  • Experience collaborating with Product, Sales, and Marketing teams in a cross-functional environment 
  • Strong research and analytical skills with an understanding of customer and competitive landscapes. 
  • Ability to balance strategic thinking with tactical execution in a fast-paced environment. 

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