Social Media Coordinator

Social Media Coordinator

Please see Special Instructions for more details.

In support of the Commonwealth’s commitment to inclusion, we are encouraging individuals with disabilities to apply through the Commonwealth's Alternative Hiring Process. To be considered for this opportunity, applicants will need to provide their AHP Letter (formerly called a Certificate of Disability) provided by the Department for Aging & Rehabilitative Services (DARS), or the Department for the Blind & Vision Impaired (DBVI). Service-Connected Veterans may also apply via the AHP if they also provide an AHP Letter. To request an AHP Letter, use this link: https://www.dars.virginia.gov/drs/cpid/PWContact.aspx or call DARS at 800-552-5019, or DBVI at 800-622-2155

 

Working Title  | Social Media Coordinator
Role Title  | PR & Mktg Spec III
Role Code  | 29093-SW
FLSA  | Nonexempt
Pay Band  | 04
Position Number  | 295W5531
Agency  | Tidewater Community College
Division  | Tidewater Community College (Div)
Work Location  | Norfolk - 710
Hiring Range  | $21.25 per hour
Emergency/Essential Personnel  | No
EEO Category  | B-Professional
Full Time or Part Time  | Part Time
Does this position have telework options? -Telework options are subject to change based on business needs-  | No
Does this position have a bilingual or multilingual skill requirement or preference?  | No
Work Schedule  | Monday-Friday 8am-4pm
29 hrs part time
Sensitive Position  | No

Job Description  | Tidewater Community College has served South Hampton Roads – both students and employers – for 50 years.  It has grown from 1 campus into a regional educational and economic force.  TCC is the largest provider of higher education and workforce services in Hampton Roads, enrolling nearly 28,000 students in 2019-20. Founded in 1968 as a part of the Virginia Community College System, Tidewater Community College (TCC) services South Hampton Roads with 4 campuses in Chesapeake, Norfolk, Portsmouth, and Virginia Beach, 7 regional centers and 2 important cultural institutions.  The college had 3,203 graduates in 2019-2020, 40 percent of whom pursued degrees that would let them transfer to 4-year institutions. Of South Hampton Roads residents enrolled in higher education 36% enrolled at TCC. TCC’s institutional accreditation is affirmed through 2027 by the Southern Association of Colleges and Schools Commission on Colleges.

This position will support Institutional Advancement at TCC by growing an engaged online community via official TCC social media, providing relevant content and spurring meaningful dialogue. To champion the paradigm of new and social media as a highly cost-effective and culturally relevant way to build engaged communities at TCC. To raise TCC’s visibility and amplify TCC culture, news and stories in relevant and timely conversations. To maximize TCC’s ability to support existing students and to attract/recruit prospective students.

Functional Responsibilities Ensure timely and accurate responses to questions posed directly and indirectly on social media. Create engaging and conversational responses to comments using the appropriate college “voice.” Monitor social media for mentions of TCC and respond appropriately. Share relevant posts, comments, and conversations with TCC entities (e.g., Deans, Security, Vice Presidents). Create and post compelling content that highlights TCC culture, news, and stories; addresses issues relevant to TCC audiences; and informs students about important events and deadlines. Develop weekly content plans in collaboration with Campus Communications Officers, Marketing, and other TCC entities. Coordinate social media for college events and independently plan and execute related projects to maximize TCC’s reach. Measure and report the impact of social media activities using analytics. Contribute to the development of the college-wide strategic marketing plan. Work with the marketing director to execute posts that support strategic marketing initiatives impacting enrollment. Engage with external entities, including businesses, media, and public officials, to maximize TCC’s reach. Analyze marketing data and propose strategic recommendations based on observed trends. Experiment with new and alternative ways to leverage social media. Ensure consistency of social media messaging across the institution. Collaborate with TCC entities (e.g., campuses, departments, and programs) to standardize and improve their social media practices. Promote social media as a communication channel. Coordinate and maintain TCC’s Social Media Policy and Social Media Best Practices/Guidelines. Post articles and photos in the content management system as needed. Implement crisis communication plans to manage and mitigate negative publicity or social media crises. Encourage and curate user-generated content to foster community engagement and authenticity. Ensure all social media activities comply with relevant laws, regulations, and college policies including accessibility. Regularly analyze social media trends and incorporate them into the social media strategy to stay current and relevant.

Special Assignments  | May be required to perform other duties as assigned. May be required to assist the agency or state government generally in the event of an emergency declaration by the Governor.

KSA's/Required Qualifications  | Ability to write compelling, concise copy that summarizes and promotes TCC’s culture, programs, people and events. Ability to search TCC’s resources, TCC website, and the web to discover and amplify TCC news and stories. Ability to research TCC stories independently and in collaboration with Campus Communicators. High level skill with social media platforms, ability to post attractive, sharable content in accordance with best practices. Ability to communicate through multiple social media channels on a daily, often hourly, basis. Ability to represent TCC with professionalism and respect to all participants. Skill in spearheading marketing campaigns designed to increase web referrals, engagement and audience growth. Ability to recruit, coach and empower TCC departments, organizations, students and staff to further amplify TCC’s stories and culture through social media. Ability to monitor trends in social media tools, applications and best practices and to apply analytics to measure traffic and engagement. Knowledge of the English Language including the meaning and spelling of words, rules of composition and grammar. Demonstrated experience using social media to engage with and grow online communities.

Additional Considerations  | Prior experience is in Marketing, Journalism, Communications, and/or as a Social Media Coordinator
Operation of a State Vehicle  | No
Supervises Employees  | No
Required Travel  | N/A

 Posting Detail Information 

Posting Number  | WGE_2650P
Recruitment Type  | General Public - G
Number of Vacancies  | 1
Position End Date (if temporary)  |
Job Open Date  | 07/23/2025
Job Close Date  | 08/20/2025
Open Until Filled  | No
Agency Website  | Tcc.edu
Contact Name  | Liz White
Email  | ldwhite@tcc.edu
Phone Number  |

Special Instructions to Applicants  | In support of the Commonwealth’s commitment to inclusion, we are encouraging individuals with disabilities to apply through the Commonwealth’s Alternative Hiring Process. To be considered for this opportunity, applicants will need to provide their AHP Letter (formerly called a Certificate of Disability) provided by the Department for Aging & Rehabilitative Services (DARS), or the Department for the Blind & Vision Impaired (DBVI). Service-Connected Veterans may also apply via the AHP if they also provide an AHP Letter. To request an AHP Letter, use this link: https://www.dars.virginia.gov/drs/cpid/PWContact.aspx or call DARS at 800-552-5019, or DBVI at 800-622-2155

Additional Information  |
Background Check Statement Disclaimer  | The selected candidate’s offer is contingent upon the successful completion of a criminal background investigation, which may include: fingerprint checks, local agency checks, employment verification, verification of education, credit checks (relevant to employment). Additionally, selected candidates may be required to complete the Commonwealth’s Statement of Economic Interest. For more information, please follow this link:  http://ethics.dls.virginia.gov/

EEO Statement  | The Virginia Community College System (VCCS) provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, political affiliation, veteran status, sexual orientation, gender identity or other non-merit factors.

ADA Statement  | The Virginia Community College System (VCCS) is an Equal Employment Opportunity employer and complies with the Americans with Disabilities Acts (ADA and ADAAA), to provide, reasonable accommodation to applicants in need of access to the application, interviewing, and selection processes when requested.

E-Verify Statement  | VCCS uses E-Verify to check employee eligibility to work in the United States. You will be required to complete an I-9 form and provide documentation of your identity for employment purposes.

Quicklink for Posting  | https://jobs.vccs.edu/postings/87029

Supplemental Questions

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Applicant Documents