Pearson
Specailist, Geo Marketing
Edtech.com's Summary
- Support setup and delivery of multi-channel marketing campaigns
- Assist in building and sending email campaigns using Marketing Cloud
- Manage campaign assets including landing pages, website content, and forms
- Test campaign emails, forms, and landing pages for quality assurance
- Ensure email marketing adheres to GDPR and consent regulations
- Update website pages using CMS tools and manage digital content uploads
- Support basic campaign reporting metrics such as opens, clicks, and leads
- Collaborate closely with campaign managers and regional marketing teams
- Required skills include marketing or digital marketing experience, interest in email marketing, basic website and forms knowledge, strong communication and organizational abilities
- Experience with Marketing Cloud, CMS or CRM systems, and marketing technology is desirable
Specailist, Geo Marketing Full Description
Key Responsibilities
Campaign Support & Delivery
Support the setup and delivery of marketing campaigns across multiple channels
Assist with building and sending email campaigns using Marketing Cloud
Help set up campaign assets such as landing pages, website content, and forms
Test emails, forms, and landing pages to ensure everything works correctly before launch
Support digital campaign activity across paid, owned, and earned channels
Email Marketing & Automation
Build and update email templates and simple journeys in Marketing Cloud
Support email scheduling, testing, and deployment
Help ensure emails follow GDPR and consent rules
Maintain accurate campaign naming and basic data hygiene
Website & Forms
Make updates to website pages using CMS tools and existing templates
Upload content, banners, and calls-to-action
Assemble and test marketing forms to ensure correct data capture and tracking
Reporting & Optimisation
Support basic campaign reporting (e.g. opens, clicks, leads)
Help tag campaigns and support lead handover processes
Assist in identifying small improvements to campaign execution and workflows
Collaboration & Learning
Work closely with campaign managers and regional marketing teams
Support multiple campaigns at the same time with guidance from senior team members
Learn and follow documented campaign processes and best practices
Skills & Experience
Essential
Some experience in marketing, digital marketing, or a related internship/placement
Interest in email marketing and digital campaigns
Basic understanding of websites, emails, or online forms
Strong attention to detail and willingness to learn
Good organisational and communication skills
Desirable
Exposure to email marketing platforms (Marketing Cloud or similar)
Familiarity with CMS or CRM systems
Interest in data, reporting, and marketing technology
Pearson is an Equal Opportunity Employer and a member of E-Verify. Employment decisions are based on qualifications, merit and business need. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status or any other group protected by law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act.
If you are an individual with a disability and are unable or limited in your ability to use or access our career site as a result of your disability, you may request reasonable accommodations by emailing TalentExperienceGlobalTeam@grp.pearson.com.
Job:
Marketing
Job Family: GO_TO_MARKET
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