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Reading Horizons

Vice President of Sales

🇺🇸 Kaysville, UT 🕑 Full-Time 💰 TBD 💻 Sales 🗓️ March 15th, 2026

Edtech.com's Summary

Reading Horizons is hiring a Vice President of Sales. This role leads the sales team to achieve ambitious revenue and impact goals by hiring, training, and developing Account Executives and implementing strategic sales plans to expand the student base significantly over five years.

Highlights
  • Lead and develop sales team to meet revenue and impact goals targeting expansion from 500,000 to 8 million students.
  • Develop and execute strategic sales plans, forecasts, territory planning, and compensation aligned with organizational objectives.
  • Implement sustainable, repeatable sales processes tailored to the target market’s buying behavior.
  • Recruit, onboard, train, and coach a diverse sales team to ensure scalable growth and career development.
  • Manage and coach Regional Sales Directors, establishing compensation plans and motivating team culture.
  • Oversee sales department budget with adjustments based on business conditions.
  • Knowledge of sales management and strategic planning in educational and/or software sales preferred.
  • Bachelor’s degree required; Master’s degree preferred, with 7-10 years of sales experience including leadership roles.
  • Competitive base salary with unlimited commission potential plus medical, dental, vision, 401(k), life and disability insurance, paid holidays, PTO, and wellness days.
  • Up to 40% travel required, with preference for candidates local to Kaysville, Utah headquarters.

Vice President of Sales Full Description

Vice President of Sales
Kaysville, UT

Description
 Location: Full-time, in-office
Reports to: President
Works closely with: CEO & Executive Leadership Team

Summary
The VP of Sales is responsible for leading their sales team to meet and exceed goals. The essential duties include hiring and developing Account Executives, as well as training them in the techniques needed to meet sales and impact goals, which include moving us from serving 500 thousand students presently to 8 million students in five years. 

Essential functions
  • Develop and execute a strategic plan to achieve revenue and impact goals based on the target market.  
  • Develop and implement sales strategies, forecasts, territory planning, go-to-market plans, and compensation structures aligned with key organizational objectives.
  • Develop and implement sustainable and repeatable sales opportunity processes that are disciplined and transparent, solution-based, and promote scalable growth.
  • Develop and implement an ideal sales personnel journey to set team members up for immediate success and a pathway for growth. Create sustainable processes to allow for scale, utilizing best practices for recruiting, onboarding, training, and coaching a diverse and successful team.
  • Map the organization’s sales process with our target market’s buying process to understand and enhance what skills, knowledge, processes, and tools are required by our sales team to increase impact, market share,  and conversion rates at each stage of the process.
  • Lead Regional Sales Directors by setting up comp plans/quotas and coaching sales leadership and team members, while motivating them to be strong and happy contributors to our organization, culture, and purpose.
  • Oversee the management, learning, and career development of the sales team, lead and influence change management with positivity, and gain overall buy-in.
  • Develop department budget, monitor, and adjust to business conditions

 We offer our employees the following benefits: 
  • Competitive base salary with unlimited commission potential
  • Medical, Dental, Vision, and Rx benefits
  • 401(k) with a generous company match 
  • Company-paid life insurance, short- and long-term disability insurance
  • 12 paid company holidays, including two floating holidays of your choice, per year
  • Monthly wellness days and generous paid time off (PTO)
  • A supportive, team-oriented work environment
  • Opportunities for personal and professional growth
 
If you’re motivated by making an impact, have a hunger for success, and are excited about being part of an organization working toward a purpose bigger than themselves, we want to hear from you! Strong preference for candidates who can work at our headquarters in Kaysville, UT, with most of our Sales team. Will also consider remote candidates in the following states: AL, AR, AZ, CO, DC, DE, FL, GA, HI, IL, IN, MI, MN, MO, NC, NJ, NY, OH, OK, PA, SC, TN, TX, UT, VA, WI, WY. 

READY TO JOIN OUR TEAM? We’ve streamlined our application process to make it quick and easy for you to apply. If this is the right role for you, complete our short application and take the first step toward joining Reading Horizons and making a real difference. 
Reading Horizons is an equal opportunity employer, and we value diversity. Therefore, we do not discriminate against any applicant, candidate, or team player based on actual or perceived ancestry, age, color, disability, gender, gender identity, gender expression, nationality, race or ethnicity, religion, sex, sexual orientation, or association with a person or group with one or more of these actual or perceived characteristics, or any other protected class. All employment is decided based on qualifications, merit, and business needs.  

Requirements
 
Required education and experience
  • Bachelor’s degree in Professional Sales, Business Management, or equivalent required, Master's degree preferred.
  • 7-10 years of sales experience, including closing and leadership roles 
  • Previous experience selling educational and/or software strongly preferred.
  • Proven track record of meeting or exceeding quota
  • Supervisory experience is highly preferred.
  • The preferred individual is local to the Kaysville, Utah, headquarters.
  • The first six months will include extensive onboarding and product knowledge acquisition. 

Travel required
Up to 40% travel required.