Edtech.com's Summary

VenturEd Solutions is hiring an Account-Based Marketing Manager responsible for developing and executing multi-channel ABM programs targeting key education sector decision-makers. The role drives campaign planning, content creation, and sales alignment to boost engagement, pipeline growth, and strategic account targeting.

Highlights

Develop and manage tiered ABM programs aligned with demand generation goals and regional priorities.
Collaborate with Sales to identify target accounts and prioritize verticals such as independent and faith-based schools.
Execute end-to-end ABM campaigns including segmentation, messaging, creative development, digital activation, and event integration.
Create tailored value-based messaging and ABM-specific assets for key stakeholders like Directors of Admission and Business Officers.
Provide sales enablement tools like talk tracks, outreach templates, and multi-touch sequences to support campaigns.
Monitor and optimize ABM performance using HubSpot, Salesforce, Gong, and gifting platforms.
Requires 3-5+ years B2B demand generation or ABM marketing experience, preferably in SaaS with multi-channel campaign expertise.
Strong project management skills and proficiency with ABM frameworks and tools including HubSpot, Salesforce, Gong, and postal/gifting platforms.
Experience or interest in K-12 education, enrollment management, and independent school markets is a plus.
Offers medical, dental, vision benefits, flexible PTO, company-paid parental leave, and a purpose-driven culture.

Account-Based Marketing Manager Full Description

Account-Based Marketing Manager

Position Overview:
The ABM Marketing Manager is a strategic, data-driven marketer responsible for developing and executing multi-channel account-based marketing programs that influence Directors of Admission & Enrollment, Business Officers/CFOs, Heads of School, diocesan offices, and key associations.

This role blends creativity, precision targeting, content development, and collaboration with Sales to drive engagement, meetings booked, and pipeline growth for high-priority accounts. You’ll own the creation and orchestration of ABM campaigns, from regional blitzes to association-specific field plays, and ensure Marketing and Sales are aligned every step of the way.

Position Description:

Account-Based Execution & Planning

Help build and maintain tiered ABM programs aligned to quarterly demand generation goals and regional priorities.
Actively engage with Sales to identify target accounts, create regional account clusters, and prioritize verticals (independent schools, Catholic/faith-based, diocesan networks, association partners).
Help develop annual and quarterly ABM roadmaps tied to pipeline targets, product priorities, and seasonal enrollment cycles.

Campaign Development & Execution

Own end-to-end ABM campaign execution including: segmentation, messaging, creative briefs, content assets, event integration, and digital activation.
Build and optimize all components of ABM plays: landing pages, playbooks, nurture sequences, Gong call flows, Postal gifting campaigns, ads, and sales enablement materials.
Partner with Events Marketing to optimize ABM plays at trade shows, conferences, and association events as applicable.
Manage tight timelines and cross-functional approvals (Sales, Product, Creative, Events).

Content & Messaging

Help develop value-based messaging tailored to Directors of Admission, Enrollment, Financial Aid, Business Officers, CFOs, Heads of School, and enrollment committees.
Support the creation of ABM-specific assets, including mini-guides, checklists, regional snapshots, benchmark callouts, and partner stories.

Sales Alignment & Enablement

Participate in sync meetings with Sales to ensure alignment on ABM priorities, account selection, and campaign performance.
Deliver actionable sales enablement: talk tracks, one-pagers, outreach templates, Gong scripts, and multi-touch outreach sequences.
Track and report on applicable metrics.

Data, Reporting & Optimization

Monitor ABM performance using HubSpot, Salesforce, and Gong.
Track account engagement, pipeline contribution, and ROI across all tiers of ABM.
Use data to refine ICP targeting, campaign sequencing, and content needs.
Present insights to Marketing & Sales leadership.

Qualifications

Must-Haves

3–5+ years experience in B2B demand generation, or ABM marketing (SaaS preferred).
Strong experience building multi-channel campaigns (email, digital, events, sales enablement).
Deep understanding of ABM frameworks and tools (HubSpot, Salesforce, postal/gifting platforms, ad platforms, Gong).
Exceptional project management skills and ability to steer cross-functional teams.
Strong writer with the ability to translate product value into enrollment-focused narratives.
Data-driven mindset with comfort analyzing pipeline, MQL→SQL conversion, engagement metrics, and ABM dashboards.

Nice-to-Haves

Experience in K-12 education, enrollment management, admissions, or the independent school market.

Who You Are

A proactive, strategic thinker who thrives in fast-paced, collaborative environments.
A relationship-builder who enjoys partnering closely with Sales, Product, and Events.
A marketer who can zoom in on details and zoom out to strategy in the same conversation.
Someone who enjoys bringing structure to complexity and building repeatable systems.
A storyteller who connects product capabilities to real-world school challenges.

ESSENTIAL FUNCTIONS:

Spends time at a computer workstation and desk.
Moves throughout department or other locations to access or exchange information.
May involve carrying loads up to 50 lbs. and being able to remain in a stationary position.
May involve lowering oneself to file, and reaching, twisting or turning.
Involves handling office materials, typing, writing and other tasks that require manual dexterity.
Continuous listening.
Ability to communicate information.
This job may require accommodating different bodily movements and physical abilities

About Us:

For more than 40 years, VenturEd Solutions (formerly part of Community Brands) has been supporting K-12 private and independent schools. We offer a comprehensive suite of software tools for admissions, enrollment, financial aid, tuition management, student information, communication, fundraising, and accounting. These tools empower schools to fulfill their missions and deliver exceptional educational experiences.

Our leading software seamlessly integrates all aspects of school management, contributing to overall school success. Our suite of solutions includes Ravenna Admit, Ravenna Student Management, TADS, School and Student Services (SSS), Educate, TuitionPay, CampusPay, MySchoolWallet, and payment processing.

Through collaborative partnerships with schools, we aim to enhance user experiences, streamline operations, and foster a strong sense of community. Our education solutions are flexible and customized to meet the unique needs of each school.

Why Work Here?:

Good People, Doing Good Things: Employees at VenturEd Solutions are techies and volunteers who strive to make the Company a great place to work. We dream big and are motivated to help our customers use the technology we create to improve the world around us.

Medical, Dental & Vision Benefits
Flexible Planned Paid Time Off
Generous Sick Leave
Purpose-Driven Culture
Work-Life Balance
Passionate About Community Involvement
Company Paid Parental Leave
Company Paid Short Term Disability
Remote Flexibility

Original Job Description

Account-Based Marketing Manager

Position Description:

Account-Based Execution & Planning

Help build and maintain tiered ABM programs aligned to quarterly demand generation goals and regional priorities.
Actively engage with Sales to identify target accounts, create regional account clusters, and prioritize verticals (independent schools, Catholic/faith-based, diocesan networks, association partners).
Help develop annual and quarterly ABM roadmaps tied to pipeline targets, product priorities, and seasonal enrollment cycles.

Campaign Development & Execution

Own end-to-end ABM campaign execution including: segmentation, messaging, creative briefs, content assets, event integration, and digital activation.
Build and optimize all components of ABM plays: landing pages, playbooks, nurture sequences, Gong call flows, Postal gifting campaigns, ads, and sales enablement materials.
Partner with Events Marketing to optimize ABM plays at trade shows, conferences, and association events as applicable.
Manage tight timelines and cross-functional approvals (Sales, Product, Creative, Events).

Content & Messaging

Help develop value-based messaging tailored to Directors of Admission, Enrollment, Financial Aid, Business Officers, CFOs, Heads of School, and enrollment committees.
Support the creation of ABM-specific assets, including mini-guides, checklists, regional snapshots, benchmark callouts, and partner stories.

Sales Alignment & Enablement

Participate in sync meetings with Sales to ensure alignment on ABM priorities, account selection, and campaign performance.
Deliver actionable sales enablement: talk tracks, one-pagers, outreach templates, Gong scripts, and multi-touch outreach sequences.
Track and report on applicable metrics.

Data, Reporting & Optimization

Monitor ABM performance using HubSpot, Salesforce, and Gong.
Track account engagement, pipeline contribution, and ROI across all tiers of ABM.
Use data to refine ICP targeting, campaign sequencing, and content needs.
Present insights to Marketing & Sales leadership.

Qualifications

Must-Haves

3–5+ years experience in B2B demand generation, or ABM marketing (SaaS preferred).
Strong experience building multi-channel campaigns (email, digital, events, sales enablement).
Deep understanding of ABM frameworks and tools (HubSpot, Salesforce, postal/gifting platforms, ad platforms, Gong).
Exceptional project management skills and ability to steer cross-functional teams.
Strong writer with the ability to translate product value into enrollment-focused narratives.
Data-driven mindset with comfort analyzing pipeline, MQL→SQL conversion, engagement metrics, and ABM dashboards.

Nice-to-Haves

Experience in K-12 education, enrollment management, admissions, or the independent school market.

Who You Are

A proactive, strategic thinker who thrives in fast-paced, collaborative environments.
A relationship-builder who enjoys partnering closely with Sales, Product, and Events.
A marketer who can zoom in on details and zoom out to strategy in the same conversation.
Someone who enjoys bringing structure to complexity and building repeatable systems.
A storyteller who connects product capabilities to real-world school challenges.

ESSENTIAL FUNCTIONS:

Spends time at a computer workstation and desk.
Moves throughout department or other locations to access or exchange information.
May involve carrying loads up to 50 lbs. and being able to remain in a stationary position.
May involve lowering oneself to file, and reaching, twisting or turning.
Involves handling office materials, typing, writing and other tasks that require manual dexterity.
Continuous listening.
Ability to communicate information.
This job may require accommodating different bodily movements and physical abilities

About Us:

Why Work Here?:

Medical, Dental & Vision Benefits
Flexible Planned Paid Time Off
Generous Sick Leave
Purpose-Driven Culture
Work-Life Balance
Passionate About Community Involvement
Company Paid Parental Leave
Company Paid Short Term Disability
Remote Flexibility

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Account-Based Marketing Manager

Edtech.com's Summary

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