Assistant Director, Athletic Social Media Strategy & Revenue Generation

🇺🇸 Auburn, AL

🕑 Full-Time

💰 $43K - $65K

💻 Marketing

🗓️ October 8th, 2025

Hootsuite

Edtech.com's Summary

Auburn University is hiring an Assistant Director, Athletic Social Media Strategy & Revenue Generation. This role leads strategy and execution for all AuburnTigers social media accounts to drive digital engagement and revenue growth through innovative content and strategic partnerships, working closely with the Associate Athletics Director and the Marketing and Revenue Generation team to align social media posts with departmental goals and trends.

Highlights

Lead and execute data-informed social media strategies supporting storytelling, revenue generation, sponsor promotion, and brand awareness for AuburnTigers accounts.
Develop year-round content plans using Hootsuite, Google Analytics, and Auburn Athletics Data Warehouse.
Collaborate with Marketing and Revenue Strategies team and War Eagle Creative for content alignment and creative development.
Provide monthly analytics reports covering engagement, revenue tracking, and sponsor performance.
Coordinate with communications to promote stories and department initiatives on social media.
Partner with Auburn Sports Properties to deliver branded content and digital sponsorship activations.
Manage external marketing for two sports, including email marketing, app notifications, and ticket messaging.
Comply with NCAA and SEC regulations; available to work nights and weekends as needed, including live event coverage.
Required to hold a Bachelor’s degree with strong communication skills and expertise in Microsoft Office, Hootsuite, and Google Analytics.
Salary range: $43,190 - $64,790; full-time appointment within the Athletics Support category.