McGraw Hill
Associate Marketing Manager, Integrated Campaign Marketing
Edtech.com's Summary
- Responsible for implementing multi-channel marketing campaigns with cross-functional partners.
- Assist in developing marketing campaign strategies and crafting compelling copy.
- Manage creative content development, scheduling, submissions, asset management, and deliverable tracking.
- Collect and organize campaign performance data for reporting and optimization.
- Support marketing and sales collaboration by preparing materials and sharing updates.
- Contribute to A/B testing, audience segmentation, and campaign messaging development.
- Learn and apply best practices for integrated campaign planning, execution, and measurement.
- Requires 1-2 years of marketing experience and a bachelor's degree in Marketing, Business, Communications, or similar.
- Strong organizational, project management, communication skills, and ability to handle multiple tasks on time and budget.
- Remote position; travel up to 15% may be required.
- Annual pay range: $58,960 - $70,000, with possible medical and other benefits.
Associate Marketing Manager, Integrated Campaign Marketing Full Description
Overview
Make an Impact!
At McGraw Hill we create best-in-class, next-generation learning platforms that are used by millions of students and educators worldwide from kindergarten through graduate school. Our goal is to accelerate student success through intuitive and effective learning tools and content that maximize a teacher's time and a student's learning experience. We do all of this in a supportive, collaborative environment where you can grow your career in a way that fits into your life.
How can you make an impact?
McGraw Hill, the leading provider of digital and print educational resources, is looking for an Associate Marketing Manager for Integrated Campaign Marketing to join our team.
The selected candidate will be responsible for contributing to and executing high-impact, multi-channel marketing campaigns that support our K-12 business goals across all portfolios, including Math, Language Arts, Science, and Humanities, helping to engage customers and encourage retention. Working closely with the team, this individual will be a team player and assist in building integrated marketing campaigns, tracking and organizing performance data across channels, and applying research and insights to improve campaign planning, targeting, delivery, and overall effectiveness.
This is a remote position open to applicants authorized to work for any employer within the United States.
What you will be doing:
⢠Supporting the implementation of multi-channel marketing campaigns to ensure timely and flawless delivery with cross-functional partners.
⢠Assisting in the development of marketing campaign strategies.
⢠Crafting compelling copy and managing the creative development of campaign content and assets.
⢠Coordinating campaign tasks such as scheduling, submissions, asset management, and tracking deliverables.
⢠Collecting and organizing campaign performance data to contribute to reporting and optimization efforts.
⢠Supporting collaboration between marketing and sales teams by preparing materials and sharing updates.
⢠Contributing to A/B testing, audience segmentation, and campaign messaging development.
⢠Learning and applying best practices in integrated campaign planning, execution, and measurement.
⢠Travel up to 15% of the time.
We're looking for someone with:
⢠A minimum of 1-2 years of experience in Marketing.
⢠Bachelor's degree in Marketing, Business, Communications, or similar.
⢠Strong organizational skills and attention to detail.
⢠Ability to manage multiple tasks simultaneously on time and on budget.
⢠Foundational project management skills.
⢠Excellent written and verbal communication skills.
⢠Willingness to take initiative and collaborate with cross-functional teams.
⢠Desire to learn, ask questions, and challenge conventional thinking.
⢠Ability to problem solve and adjust campaign planning and execution when challenges arise.
Why work for us?
The work you do at McGraw Hill will be work that matters. We are collectively designing content that will build the future of education. Play your part and experience a sense of fulfilment that will inspire you to even greater heights.
The pay range for this position is between $58,960.00 - $70,000 annually. However, base pay offered may vary depending on job-related knowledge, skills, experience, and location. Additionally, a full range of medical and/or other benefits may be provided, depending on the position offered. Click here to learn more about our benefit offerings.
McGraw Hill recruiters always use a "@mheducation.com or @careers.mheducation.com" email address and/or from our Applicant Tracking System, iCIMS. Any variation of this email domain should be considered suspicious. Additionally, McGraw Hill recruiters and authorized representatives will never request sensitive information in email.
50425
McGraw Hill uses an automated employment decision tool (AEDT) to assist in the screening process by recommending candidates with "like skills" based on resume and job data. To request an alternative screening process, please select "Opt-Out" when asked to "Consent to use of Automated Employment Decision Tools" during the application.
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