Content and Digital Engagement Strategist

🇺🇸 Raleigh, NC 🕑 Full-Time 💰 TBD 💻 Marketing 🗓️ February 18th, 2026

CRM Rive

Edtech.com's Summary

North Carolina State University is hiring a Content and Digital Engagement Strategist to lead strategic, data-informed communications for the Alumni Engagement and Annual Giving team. The role drives digital engagement across multiple platforms, develops compelling content, and ensures consistent messaging while collaborating across the university to inspire connection, engagement, and philanthropic support from the Wolfpack community.

Highlights

Lead strategic planning and execution of digital marketing initiatives for Alumni Engagement and Annual Giving communications.
Drive innovation in digital engagement on email, web, app, and other platforms using data analysis to improve campaign performance.
Create compelling content, including event emails and alumni stories, following AP Style and maintaining brand consistency.
Manage systems support such as event registration pages, CRM campaign elements, and email communications.
Use analytics tools like Google Analytics and marketing automation platforms; WordPress experience preferred.
Collaborate across departments to ensure cohesive messaging and campaign implementation.
Minimum qualifications include a bachelor’s degree with 3+ years in digital strategy, communications, marketing, or content development.
Must have strong project management, technical skills, and ability to work independently while meeting deadlines.
Internal recruitment only: open to current permanent or temporary NC State University employees.
A valid North Carolina Driver’s License is required within 60 days of hire.