Edtech.com's Summary

Concorde Career Colleges, Inc. is hiring a Marketing Automation Specialist. The role involves designing, managing, and optimizing multi-channel nurturing campaigns including email, SMS, direct mail, and chat. This specialist collaborates across departments to support recruitment and retention by ensuring compliant, timely, and relevant communications along the customer journey.

Highlights

Build and optimize automated email, SMS, direct mail, and chat nurturing campaigns
Manage day-to-day automation tasks including setup, QA, testing, deployment, and performance monitoring
Ensure compliance with policies such as FERPA and CAN-SPAM
Utilize AI tools for content creation, personalization, and testing
Collaborate with admissions, academic departments, creative teams, and vendors
Conduct A/B testing and customer journey mapping to improve engagement and conversion
Prepare performance insights and dashboards for marketing leadership
Bachelor's degree in Marketing, Communications, Business, Data Analytics, or related field required
Minimum three years marketing or customer experience management and one year digital marketing experience required
Experience with automation tools (e.g., Marketo, HubSpot, Salesforce Marketing Cloud) and ability to read/edit HTML/CSS for email templates
Compensation range: $57,000 - $70,000
Benefits include tuition waiver, paid time off, retirement matching, paid parental leave, health and pet insurance

Marketing Automation Specialist Full Description

Overview:

The Marketing Automation Specialist plays a key role in executing the organization’s lifecycle marketing strategy by designing, managing, and optimizing multi‑channel nurturing campaigns. This role builds and maintains automated workflows across email, SMS, direct mail, and chat to ensure prospective and current students receive timely, relevant, and compliant communications throughout every stage of the customer journey.

Pay Range: $57,000 - $70,000

What We Offer:

Tuition Waiver: Enjoy a tuition waiver after 6 months of employment for you AND your immediate family offered at UTI and Concorde campuses
Paid Time Off: Competitive paid time off programs for employees (Vacation, Sick, Flexible)
Retirement Matching: 50% match on the first 6% of your contributions after 90 days
Paid Parental Leave: 4 weeks of paid leave for both birthing and non-birthing parents to bond with a new baby
Competitive Insurance: Health, vision, and dental coverage for you and your dependents
Pet Insurance: Competitive coverage for your furry family members through ASPCA
Health Plan Enrollment: Eligibility starts first of the month following completing one full month of employment

Responsibilities:

Build, launch, and optimize automated email, SMS, direct mail, and chat nurturing campaigns
Manage day‑to‑day automation activities including creative setup, QA, testing, deployment, and performance monitoring
Ensure compliance with email, CRM, and institutional policies, including FERPA and CAN‑SPAM
Use AI tools for content creation, optimization, personalization, and testing
Collaborate with admissions, academic departments, creative teams, and vendors to support recruitment and retention goals
Conduct QA across devices/platforms and perform A/B testing to improve engagement and conversion metrics
Support customer‑journey mapping, campaign structuring, segmentation, and lifecycle strategy execution
Gather performance data, build simple dashboards, and prepare insights for marketing leadership
Assist with alumni, B2B/B2B2C, and occasional HR recruiting communications
Support project organization, timelines, and asset coordination across nurturing initiatives
Other duties as assigned

Qualifications:
Education / Experience

Bachelor's degree in Marketing, Communications, Business, Data Analytics, or a related field (required)
Minimum three (3) years relevant marketing strategy and/or Customer experience/relationship management experience (required)
Minimum (1) one year of experience in digital marketing, preferably within higher-education or demand-generation environments (required)
Experience with A/B testing and basic statistical comprehension (preferred)
Strong understanding of digital marketing platforms and principles (required)

Skills

Apply knowledge and skills to complete tasks with minimal supervision
Identify straightforward problems and recommend potential solutions
Communicate clearly and effectively with peers and stakeholders
Demonstrate active listening and empathy in interactions
Participate in presentations or facilitate small group discussions
Manage multiple tasks in a dynamic environment
Use productivity software and collaboration tools with confidence
Show initiative and accountability for assigned outcomes
Perform routine tasks and seek guidance for new situations
Make timely decisions that keep the organization moving forward
Apply effective and efficient processes with a focus on continuous improvement
Build open and comfortable relationships with diverse groups
Learn actively from both successes and failures while solving new problems

Abilities

Able and willing to:
- Communicate, think, learn, and reason
- Use computers and computer systems (including hardware and software) to process transactions, store documents, enter data, or perform assigned tasks
- Safely ambulate and/or maneuver when on-site at Company locations
- Demonstrate and utilize active listening, inductive reasoning, information ordering and category flexibility
Ability to use good judgment, problem-solving and decision-making skills
Ability to maintain confidentiality and manage sensitive information with discretion
Ability to work in a fast-paced environment where deadlines are essential and multiple projects are worked simultaneously
Ability to gain, understand and apply information and data as it relates essential functions of the position
Ability to foster long-term relationships with stakeholders
Ability to build and manage automated workflows across email, SMS, direct mail, and chat platforms
Ability to use automation tools (e.g., Marketo, HubSpot, Salesforce Marketing Cloud, Slate, Braze, etc.)
Ability to perform QA, troubleshoot rendering issues, and ensure proper campaign functionality
Ability to read/edit HTML/CSS for email templates
Ability to manage audience segmentation, list hygiene, and data integrity within CRM and automation systems

Work Environment

Work is performed indoors in a climate-controlled environment when on site at assigned company location. Employees must be able to safely ambulate when on company premises.
This position is designated as Remote. Employees must meet minimum technical standards for eligibility and participation.
No travel required

Original Job Description

Overview:

Pay Range: $57,000 - $70,000

What We Offer:

Tuition Waiver: Enjoy a tuition waiver after 6 months of employment for you AND your immediate family offered at UTI and Concorde campuses
Paid Time Off: Competitive paid time off programs for employees (Vacation, Sick, Flexible)
Retirement Matching: 50% match on the first 6% of your contributions after 90 days
Paid Parental Leave: 4 weeks of paid leave for both birthing and non-birthing parents to bond with a new baby
Competitive Insurance: Health, vision, and dental coverage for you and your dependents
Pet Insurance: Competitive coverage for your furry family members through ASPCA
Health Plan Enrollment: Eligibility starts first of the month following completing one full month of employment

Responsibilities:

Build, launch, and optimize automated email, SMS, direct mail, and chat nurturing campaigns
Manage day‑to‑day automation activities including creative setup, QA, testing, deployment, and performance monitoring
Ensure compliance with email, CRM, and institutional policies, including FERPA and CAN‑SPAM
Use AI tools for content creation, optimization, personalization, and testing
Collaborate with admissions, academic departments, creative teams, and vendors to support recruitment and retention goals
Conduct QA across devices/platforms and perform A/B testing to improve engagement and conversion metrics
Support customer‑journey mapping, campaign structuring, segmentation, and lifecycle strategy execution
Gather performance data, build simple dashboards, and prepare insights for marketing leadership
Assist with alumni, B2B/B2B2C, and occasional HR recruiting communications
Support project organization, timelines, and asset coordination across nurturing initiatives
Other duties as assigned

Qualifications:
Education / Experience

Bachelor's degree in Marketing, Communications, Business, Data Analytics, or a related field (required)
Minimum three (3) years relevant marketing strategy and/or Customer experience/relationship management experience (required)
Minimum (1) one year of experience in digital marketing, preferably within higher-education or demand-generation environments (required)
Experience with A/B testing and basic statistical comprehension (preferred)
Strong understanding of digital marketing platforms and principles (required)

Skills

Apply knowledge and skills to complete tasks with minimal supervision
Identify straightforward problems and recommend potential solutions
Communicate clearly and effectively with peers and stakeholders
Demonstrate active listening and empathy in interactions
Participate in presentations or facilitate small group discussions
Manage multiple tasks in a dynamic environment
Use productivity software and collaboration tools with confidence
Show initiative and accountability for assigned outcomes
Perform routine tasks and seek guidance for new situations
Make timely decisions that keep the organization moving forward
Apply effective and efficient processes with a focus on continuous improvement
Build open and comfortable relationships with diverse groups
Learn actively from both successes and failures while solving new problems

Abilities

Able and willing to:
- Communicate, think, learn, and reason
- Use computers and computer systems (including hardware and software) to process transactions, store documents, enter data, or perform assigned tasks
- Safely ambulate and/or maneuver when on-site at Company locations
- Demonstrate and utilize active listening, inductive reasoning, information ordering and category flexibility
Ability to use good judgment, problem-solving and decision-making skills
Ability to maintain confidentiality and manage sensitive information with discretion
Ability to work in a fast-paced environment where deadlines are essential and multiple projects are worked simultaneously
Ability to gain, understand and apply information and data as it relates essential functions of the position
Ability to foster long-term relationships with stakeholders
Ability to build and manage automated workflows across email, SMS, direct mail, and chat platforms
Ability to use automation tools (e.g., Marketo, HubSpot, Salesforce Marketing Cloud, Slate, Braze, etc.)
Ability to perform QA, troubleshoot rendering issues, and ensure proper campaign functionality
Ability to read/edit HTML/CSS for email templates
Ability to manage audience segmentation, list hygiene, and data integrity within CRM and automation systems

Work Environment

Work is performed indoors in a climate-controlled environment when on site at assigned company location. Employees must be able to safely ambulate when on company premises.
This position is designated as Remote. Employees must meet minimum technical standards for eligibility and participation.
No travel required

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