Edtech.com's Summary

LEGO System A/S is hiring a Senior Paid Social Enablement Manager. The role involves strengthening the governance, strategic alignment, and structure supporting global paid social media efforts by collaborating with internal teams, platform partners, and consultants. The manager will drive global consistency and integration across paid and organic social media channels without leading campaigns directly.

Highlights

Support global governance and ensure policy adherence across paid social campaigns.
Manage platform partnerships with YouTube/Google, Meta, TikTok, and others to coordinate innovation and global alignment.
Facilitate integration between paid and organic social teams by sharing insights and testing outcomes.
Maintain documentation and knowledge repositories for campaign roadmaps and platform procedures.
Lead sharing of campaign playbacks and communicate key insights with internal and local teams.
Coordinate with external consultants on research and projects related to paid social media maturity.
Track and assess emerging platforms and tools for global scaling opportunities.
Require experience in digital media, platform partnerships, media enablement, and governance.
Proficiency with paid social platforms including YouTube, Meta, and TikTok, alongside strong data analysis skills.
Full-time short-term contract through October 2026 with salary range from $134,750 to $202,126 and hybrid work model.

Senior Paid Social Enablement Manager Full Description

Job Description

As the Paid Social Media Enablement Manager, you will play a vital role in strengthening the structure, governance, and strategic alignment that supports our global paid social media efforts. Rather than leading campaigns directly, your work will focus on enabling success by collaborating with internal teams, platform partners, and external consultants to streamline execution, share findings, and ensure global consistency. This role offers an excellent opportunity for someone who thrives at the intersection of people, processes, and platforms. It is ideal for those who want to help build the systems behind impactful media work!

This is a short-term contract that will run through the end of October 2026, depending upon business needs.

Core Responsibilities

- Support Global Governance & Policy Adherence: Partner with internal collaborators to consult on traffic light policies and ensure global governance frameworks are applied consistently across paid social campaigns.

- Drive Platform Partnerships & Coordination: In tandem with the Media Partnerships team, handle relationships with global platform partners (YouTube/Google, Meta, TikTok, etc.)—surfacing innovation opportunities, resolving blockers, and coordinating global alignment.

- Facilitate Paid & Organic Social Integration: Help connect teams across Paid and Organic Social by sharing takeaways, testing outcomes, and integrated guidelines.

- Maintain Documentation & Knowledge Repositories: Own global documentation of campaign testing roadmaps, platform pricing nuances, and activation procedures to enable consistency and clarity across markets.

- Lead Playback Sharing & Stakeholder Communication: Organize and socialize key campaign playbacks, insights, and platform updates with internal partners and local market teams.

- Handle 3rd Party Collaboration: Coordinate with external consulting partners (e.g., LDS, global advisors) on research, frameworks, and special projects that support paid social media maturity.

- Support Strategic Platform Identification & Innovation: Track new opportunities across emerging platforms and tools, helping assess fit and readiness for global scaling.

Do your part in our team succeeding

The Global Media Activation team is at the forefront of shaping how the LEGO® Group connects with kids, parents, and fans through elite in-house digital advertising. This newly formed team is crucial in developing the LEGO Group's advertising excellence. This role is pivotal in bringing that vision to life, acting as the go-to expert for paid social media campaign execution, planning, and performance. By supporting local Business Units and integrating global strategy, this position directly contributes to optimizing media spend, enhancing campaign effectiveness, and building robust internal processes that will define the future of LEGO's digital presence

Do you have what it takes?

- Proven experience keeping multiple collaborators aligned, information organized, and processes running smoothly—ideally in a fast-paced, global environment.

- Background in digital media, platform partnerships, media enablement, or governance.

- Familiarity with YouTube, Meta, TikTok, and the broader paid social media ecosystem and platforms with a strong ability in data signals.

- Experience managing documentation, cross-team processes, or external partner relationships

- Strong communication and synthesis skills with the ability to align global collaborators

- A proactive approach, able to identify gaps and help build systems that scale

Relocation

There is no relocation budget for this role.

Hybrid Working Model
Our workplace enables our LEGO colleagues to be and do their best at work. Introducing a flexible way of working is a great example of how we live up to our ambition. This 3 day in the office hybrid model will exemplify our People Promise by embracing the different life situations of our colleagues.

#LI-LW2
#LI-Hybrid

#legogrouppaidmedia

CompensationThe salary for this position has a range of $134,750.00 - $202,126.00 based on anticipated responsibilities, market benchmarks, and organizational constraints. The LEGO Group carefully considers a wide range of compensation factors, including but not limited to prior experience, skills, expertise, location, internal equity, and other considerations permitted by law. The comprehensive remuneration details, inclusive of benefits, will be communicated upon finalisation of the employment offer.

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What's in it for you?

Here are some of what to expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances - All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want you to be your best self, so you'll have access to the Headspace App and lots of wellbeing initiatives and programs run by local teams where you are based

Colleague Discount - We know you'll love to build so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme

Your workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age, religion and Veteran status) to apply for roles in our team.

We support our employees in being there for the moments that matter in life and celebrate families of all kinds, the loved ones that make us who we are. Being part of the LEGO Group also means taking part in our annual Play Day, playing a part in building a sustainable future and continuing our mission to "inspire and develop the builders of tomorrow."

The LEGO Group is fully committed to Children's Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children's Rights.

We conduct drug screening as a part of our drug free workplace policy and in support of our commitment to the health and safety of our employees.

Online Application Accessibility Statement; which is intended for people with disabilities - LEGO systems endeavors to make www.LEGO.com/jobs accessible to any and all users. If you would like to contact us regarding the accessibility of our web site or need assistance completing the application process, please contact the HR Service Desk at 1.860-763-7777, option #3. Please note, these communication channels should be used for those having difficulty accessing our on-line channels, not to inquire about job opportunities.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.

Original Job Description