Chief Marketing Officer

🇺🇸 Bozeman, MT 🕑 Full-Time 💰 TBD 💻 Marketing 🗓️ July 15th, 2026

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Edtech.com's Summary

Montana State University is hiring a Chief Marketing Officer. This role leads the university's marketing and brand initiatives by developing and executing integrated strategies to enhance MSU's reputation, support institutional priorities, and engage key audiences. The Chief Marketing Officer directs marketing functions, oversees brand standards, digital marketing, social media, trademarks, licensing, and collaborates with university departments to advance enrollment and institutional success.

Highlights

Leads Montana State University's central marketing efforts and brand stewardship.
Develops and implements integrated marketing strategies to support recruitment, retention, and institutional reputation.
Oversees brand standards, digital marketing, social media, advertising, and licensing activities.
Supervises a team of eight marketing professionals across various specializations.
Collaborates with university units such as the Office of Admissions and University Communications teams.
Utilizes market research, analytics, and campaign data to inform strategic decisions and measure effectiveness.
Manages marketing budgets and vendor relationships ensuring strategic impact and accountability.
Requires at least a bachelor's degree and 10 years of relevant progressive marketing experience, including significant supervisory roles.
Preferred experience includes working in higher education or similar complex, mission-driven environments, and familiarity with collegiate branding and licensing.
Salary is commensurate with experience and qualifications; position is eligible for benefits and is exempt from collective bargaining.