Marketing and Communications Specialist I

🇺🇸 Gainesville, FL 🕑 Full-Time 💰 $51K - $63K 💻 Marketing 🗓️ July 15th, 2026

Salesforce CRM WCAG

Edtech.com's Summary

University of Florida is hiring a Marketing and Communications Specialist I to support the College of Pharmacy's marketing and digital communications efforts aimed at driving strategic enrollment growth. The role involves managing CRM technology, executing targeted marketing campaigns, supporting digital advertising, and collaborating with internal teams to align strategies with enrollment goals.

Highlights

Manage and optimize enrollment CRM systems such as Salesforce and Marketing Cloud.
Develop and execute automated multichannel marketing campaigns for residential and online graduate programs.
Analyze marketing data and track campaign performance to inform strategy adjustments.
Support digital advertising campaigns including PPC, social media ads, and retargeting.
Coordinate website content development and support student recruitment efforts.
Required qualifications include a Bachelor's degree with two years of relevant experience or equivalent education and experience.
Preferred skills include advanced CRM proficiency, experience with AI content writing, SEO, HTML/CSS, and marketing analytics tools like Google Analytics.
Salary range is $51,425 to $63,000 with comprehensive benefits including health insurance, retirement plans, and paid leave.
Work closely with College of Pharmacy Enrollment Marketing team and report to the Assistant Director of Enrollment Marketing.
Familiarity with higher education recruitment funnels and compliance standards such as WCAG and ADA is advantageous.