Edtech.com's Summary

Tor Publishing Group, an imprint of Macmillan Publishers, is hiring a Marketing Associate/Associate Marketing Manager. The role involves leading marketing campaigns for genre fiction titles, managing social media content, and collaborating with authors, agents, and multiple internal departments to execute digital and traditional marketing strategies.

Highlights

Lead and collaborate on marketing campaigns across Tor Publishing imprints.
Develop digital and social media marketing strategies and campaigns.
Communicate directly with authors and literary agents.
Support social media for Tor Books and Bramble imprints via content creation and audience engagement.
Manage e-mail marketing strategies in coordination with internal and corporate teams.
Conduct targeted outreach to booksellers and librarians.
Use Google systems, Canva, and social media platforms for marketing tasks.
Require 1-2 years (Associate) or 3-5 years (Associate Manager) experience in marketing or social media, preferably in publishing or related industries.
College degree or equivalent professional experience required.
Annual salary up to $65,000.

Marketing Associate/Associate Marketing Manager Full Description

Marketing Associate/Associate Marketing Manager, Tor

Job Category: Marketing

Requisition Number: ASSOC003126

Full-Time

120 Broadway

New York, NY 10271, USA

Job Details

Description

Tor Publishing Group, an imprint of Macmillan Publishers, is seeking an experienced and creative Marketing Associate/ Associate Marketing Manager. In this role you will spearhead marketing campaigns for our exciting list of genre fiction titles and help support our social media accounts for primarily the Tor Books and Bramble imprints.

This position reports directly to a Marketing Manager and is a key member of our large Tor Publishing group team. The ideal candidate will have experience in working directly with authors and agents and managing campaigns, as well as working both independently and collaboratively in a book environment.

This hybrid position has occasional in-office responsibilities, including but not limited to in-office meetings, author visits or events, and other ad hoc projects. We will consider candidates who can work from a commutable distance to our offices at 120 Broadway, which includes the tri-state area (NJ, CT, & PA).

What you'll do:

Collaborate with Marketing Manager on major campaigns across Tor Publishing Group imprints
Develop and execute marketing campaigns for their own list of titles, with an emphasis on digital and social strategy
Handle author and agent communication for each of the assigned titles
Provide administrative support to meet seasonal sales deadlines, update key databases, process invoices and mailings
Support social media managers for Bramble and Tor Books accounts through content creation, scheduling, posting, and audience engagement
Manage e-mail marketing strategy for Bramble in collaboration with TPG’s internal marketing team as well as Macmillan’s corporate marketing group
Execute targeted outreach to booksellers and librarians
Work collaboratively across many different departments, including marketing, editorial, publicity and more

What you'll bring:

Understanding of effective book publishing marketing strategies and ability to develop creative approaches to achieving marketing objectives
Experience in social media content creation and interest in ever-evolving social media trends
Ability to multi-task and thrive in a fast-paced, deadline-driven environment
Superb verbal and written communication skills, and confidence in presenting to internal and external stakeholders, including prospective authors and literary agents
Strong organizational skills and excellent attention to detail
Self-starter with excellent problem-solving abilities and curiosity to learn
Familiarity with Google systems, Canva, social media platforms as well as general computer skills
Awareness and understanding of current trends in Science Fiction, Fantasy, and Romance genres.

Ideal Experience:

Associate: 1-2 years of experience working in a marketing or social media role (in publishing, media, or adjacent industries).
Associate Manager: 3-5 years of experience in title marketing, digital marketing, content strategy, or audience development (internships included)
College degree or equivalent professional experience.

This role will have an annual salary up to $65,000.

Macmillan Publishers is the U.S. trade company that is part of the Holtzbrinck Publishing Group, a large family-owned group of media companies headquartered in Stuttgart, Germany. Holtzbrinck Publishing Group's publishing companies include prominent imprints around the world that publish a broad range of award-winning books for children and adults in all categories and formats.

U.S. publishers include Celadon Books, Farrar, Straus and Giroux, Flatiron Books, Henry Holt & Company, Macmillan Audio, Macmillan Children’s Publishing Group, The St. Martin's Publishing Group, and Tor Publishing Group. In the UK, Australia, India, and South Africa, companies in the Holtzbrinck Publishing Group publish under the Pan Macmillan name. The German publishing company, Holtzbrinck Deutsche Buchverlage, includes among its imprints S. Fischer, Kiepenheuer & Witsch, Rowohlt, and Droemer Knaur.

We are an Equal Opportunity Employer. We are actively seeking job applicants who reflect a broad representation of differences, including race, ethnicity, religion, sex, sexual orientation, gender identity/expression, physical ability, neurodiversity, age, family status, economic background and status, geographical background and status, and perspective. We believe that the best companies reflect the incredible diversity in viewpoints, backgrounds, and identities of the world in their staffs, and are committed to inclusive hiring across departments and levels. The successful candidate for this position will be an employee of Macmillan Publishing Group, LLC.

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

Original Job Description

Marketing Associate/Associate Marketing Manager, Tor

Job Category: Marketing

Requisition Number: ASSOC003126

Full-Time

120 Broadway

New York, NY 10271, USA

Job Details

Description

What you'll do:

Collaborate with Marketing Manager on major campaigns across Tor Publishing Group imprints
Develop and execute marketing campaigns for their own list of titles, with an emphasis on digital and social strategy
Handle author and agent communication for each of the assigned titles
Provide administrative support to meet seasonal sales deadlines, update key databases, process invoices and mailings
Support social media managers for Bramble and Tor Books accounts through content creation, scheduling, posting, and audience engagement
Manage e-mail marketing strategy for Bramble in collaboration with TPG’s internal marketing team as well as Macmillan’s corporate marketing group
Execute targeted outreach to booksellers and librarians
Work collaboratively across many different departments, including marketing, editorial, publicity and more

What you'll bring:

Understanding of effective book publishing marketing strategies and ability to develop creative approaches to achieving marketing objectives
Experience in social media content creation and interest in ever-evolving social media trends
Ability to multi-task and thrive in a fast-paced, deadline-driven environment
Superb verbal and written communication skills, and confidence in presenting to internal and external stakeholders, including prospective authors and literary agents
Strong organizational skills and excellent attention to detail
Self-starter with excellent problem-solving abilities and curiosity to learn
Familiarity with Google systems, Canva, social media platforms as well as general computer skills
Awareness and understanding of current trends in Science Fiction, Fantasy, and Romance genres.

Ideal Experience:

Associate: 1-2 years of experience working in a marketing or social media role (in publishing, media, or adjacent industries).
Associate Manager: 3-5 years of experience in title marketing, digital marketing, content strategy, or audience development (internships included)
College degree or equivalent professional experience.

This role will have an annual salary up to $65,000.

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Marketing Associate/Associate Marketing Manager

Edtech.com's Summary

Marketing Associate/Associate Marketing Manager Full Description

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