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Savvas Learning Company

Product Marketing Manager (9-12 Social Studies)

🇺🇸 Remote - US

🕑 Full-Time

💰 TBD

💻 Marketing

🗓️ January 30th, 2024

Social Studies Marketing Camtasia
Savvas Learning Company is a global education company that produces award-winning learning solutions that empower educators and engage students with the highest quality content.
 
Recognized as an industry leader, we serve millions of K-12 learners with innovative, student-centered educational programs that turn today’s classrooms into active learning environments. By embracing technology, personalized learning, and immersive experiences delivered across multiple platforms, we design our learning solutions to be more accessible and relevant to each student.
 
Our comprehensive solutions for core curriculum, and supplemental and intervention programs - supported by an array of professional development services - allow teachers to use data to inform classroom practices and tailor instructions to an individual’s abilities and learning styles.
Savvas’ K-12 Humanities group continues to offer world-class Social Studies programs for K-12 classrooms, using real-life interactive lessons, research-based instruction & a wealth of reliable teaching tools. If you have an extensive background in Social Studies & K-12 publishing, we want to speak with you! 

The 9-12 Social Studies Product Marketing Manager provides strategic direction, marketing planning and execution, and operational support for the 9-12 Social Studies product line.

Responsibilities include planning for products, researching market data to support development decisions made by the product line leadership, and working with the cross-functional team to ensure a successful execution of the 9-12 product line strategy.

The Product Marketing Manager is responsible for tracking competition and market trends and utilizing this information when creating product messaging that portrays programs in the most competitively advantaged manner. This person will also develop online and print-based marketing promotions and marketing campaigns, utilizing tools such as Direct Response Marketing, Print Ads, and Public Relations.

This position is responsible to ensure that key product features and competitive differentiators are adequately described to both customers, and the Field Sales team. This position is responsible for successful development and implementation of national and/or state-specific campaign marketing plans to support the product line. This position will work closely with the sales teams, the K-8 Social Studies Product Marketing Manager and will need to provide daily support, information, and training.

What You’ll do:

  • Participate in the development of the long-term strategic plans for product line(s)
  • Participate in product planning and development work in collaboration with product development teams to ensure timely delivery of market leading offerings
  • Gather and analyze data to support the decision-making process for product plans
  • Monitor and assess market and competitive trends and customer needs
  • Communicate with customers, management, internal departments, and sales to coordinate overall marketing and product development efforts in accordance with company goals
  • Manage the development of all sales and marketing collateral including digital marketing pieces such as email, social media, and website develop
  • Ensure that Sales remains informed of all product information and updates
  • Ensure that the daily operations for marketing are maintained
  • Train Sales Representatives, Sales Managers, Specialists, and Customer Service on the complete 9-12 Social Studies product line.

Requirements:

  • You have a Bachelor’s Degree.
  • You have 4+ years of applicable experience in a similar role
  • Experience in online marketing techniques, including email, social media, product demos (such as Brainshark or Camtasia) required
  • You have a deep understanding of Social Studies Curriculum
  • You have progressive work experience leading to a Product Marketing Manager role and are ready for the next step in your career.
  • You have previous experience executing Go To Market plans and effectively manage projects against tight deadlines.
  • You thrive working cross-functionally and enjoy building consensus among teams.

Savvas Learning Company provides access to a benefits experience created to offer our employees choice, flexibility, and the opportunity to save money for the future. Benefits include medical, dental, vision, tax-advantaged accounts, pharmacy, life insurance, disability insurance, matching 401(k), and paid time off. Our benefits are part of a total package that is carefully designed to support the total well-being of our employees.
 
Savvas Learning Company is an Equal Opportunity Employer. Savvas Learning complies with all applicable federal, state and local laws regarding recruitment and hiring. Savvas prohibits discrimination against individuals based on race, color, region, national origin, sex, age, disability, and other protected group status. We strive to create a fair and inclusive workplace where everyone feels valued and respected. Learn more about your EEO rights as an applicant.

Savvas Learning is an affirmative action employer and participate in E-Verify. E-Verify Know Your Rights

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