Udemy
Senior Influencer Marketing Manager
🇺🇸 Hybrid - Austin, TX
🕑 Full-Time
💰 $98K - $123K
💻 Marketing
🗓️ July 29th, 2025
Edtech.com's Summary
Udemy is hiring a Senior Influencer Marketing Manager to build and lead the company's influencer marketing function from the ground up. The role involves establishing operational processes, developing dual-track influencer and UGC creator programs, and collaborating cross-functionally to drive growth across Consumer and B2B segments.
Highlights
- Build and establish Udemy's first dedicated influencer marketing department and scalable workflows.
- Develop and manage dual creator strategies for traditional influencers and UGC content creators.
- Implement tracking, measurement systems, and analytics to optimize campaign performance and ROI.
- Collaborate cross-functionally with paid media, organic social, affiliate marketing, and content teams.
- 7+ years experience in social media and influencer marketing with strong contract negotiation skills.
- Proficient in content strategy and platform trends across TikTok, Instagram, YouTube, and LinkedIn.
- Experience creating scalable processes for creator recruitment, management, and integration across marketing channels.
- Compensation range of $98,000 to $123,000 USD plus equity eligibility.
- Focus on both brand awareness and content production partnership through creator programs.
- Role requires in-office presence three days a week at Udemy's Austin, TX office.
Senior Influencer Marketing Manager Full Description
Senior Influencer Marketing Manager
Austin, TX
Join Udemy. Help define the future of learning.
Udemy is an AI-powered reskilling platform built to help people and teams grow. It’s personalized, practical, and focused on real-world impact.
Our mission is simple: to transform lives through learning. Your work helps people around the world build skills they can use, whether they’re picking up something new or leveling up to stay ahead.
Over 80 million learners and 17,000 businesses already learn with Udemy. If you’re excited by change, energized by learning, and ready to have a real impact, you’ll feel right at home.
Learn more about us on our company page.
Where we work
This is an in-office position, requiring three days a week in our Austin, TX office (Tuesday, Wednesday, Thursday) and flexibility on Mondays and Fridays.
About your skills
- Department Building & Process Creation: You have experience establishing influencer and creator marketing functions from the ground up, including building operational frameworks, workflows, and scalable processes where none previously existed.
- Dual Creator Strategy Expertise: You understand the strategic distinction between traditional influencer partnerships and UGC creators as content vessels, with proven ability to develop programs that leverage both approaches effectively.
- Cross-functional Collaboration: You effectively work with diverse teams including paid media, organic social, affiliate marketing, and content teams to ensure cohesive campaign execution across a matrixed organization.
- Data-Driven Decision Making: You leverage analytics tools and performance metrics to optimize campaigns, measure content ROI, and provide actionable insights for continuous improvement.
About this role
As Sr. Influencer Marketing Manager, you'll be responsible for building Udemy's influencer marketing function from the ground up. This is a net-new role where you'll establish all processes, systems, and strategies for both traditional influencer partnerships and UGC content creation programs. You'll develop comprehensive frameworks that treat creators as both brand ambassadors and content production partners, driving growth across Consumer and B2B segments while creating scalable, repeatable processes for long-term success.
What you’ll be doing
- Build and establish Udemy's first dedicated influencer marketing department, including all operational processes, workflows, and systems.
- Develop dual-track creator programs: traditional influencer partnerships for brand awareness and UGC creators as content production vehicles.
- Create scalable frameworks for identifying, recruiting, and managing both influence-driven creators and content-focused creators.
- Establish contract templates, pricing structures, and relationship management processes for different creator partnership types.
- Implement tracking and measurement systems to differentiate performance between influencer campaigns and UGC content initiatives.
- Design workflows that enable creators to serve as content vessels for paid media, organic social, and affiliate marketing channels.
- Build cross-functional processes that integrate creator content into broader marketing campaigns and business objectives.
- Stay current on creator economy trends, platform monetization changes, and the evolving landscape between influence and content creation.
What you’ll have
- 7+ years of experience in social media and influencer marketing, with a proven ability to discover, onboard, and maintain creator relationships.
- Deep understanding of content strategy, creative storytelling, and platform trends for TikTok, Instagram, YouTube, and LinkedIn. Experience translating insights into clear creative briefs and direction.
- Deep understanding of the strategic difference between influencer partnerships (for reach/awareness) and UGC creators (as content production partners).
- A team player who excels at cross-functional collaboration with other marketing, analytics, and creative teams.
- Strong analytical skills with ability to measure and differentiate ROI between influence campaigns and content production initiatives
- Excellent organizational and project management skills with experience building scalable processes and workflows
- Experience with contract negotiation, creator relationship management, and establishing pricing frameworks for different partnership types
- Knowledge of how to integrate creator content across multiple marketing channels (paid, organic, affiliate) as both influence and content assets
.
At Udemy, we strive to be transparent around compensation. Actual compensation for this role is based on several factors, including but not limited to job-related skills, qualifications, experience, and specific work location due to differences in the cost of labor. In addition to a base salary, this role is also eligible for equity.
Hiring Compensation Range
$98,000—$123,000 USD
Why work here?
You’ll grow here.
Learning is part of the job. You’ll get full access to Udemy courses, a monthly UDay to invest in yourself, and a budget to spend on whatever helps you improve. Many people are diving into AI lately, but what you focus on is up to you.
Learning is part of the job. You’ll get full access to Udemy courses, a monthly UDay to invest in yourself, and a budget to spend on whatever helps you improve. Many people are diving into AI lately, but what you focus on is up to you.
AI is real here.
We use it in the way we learn and the way we work. You’ll have the space and tools to experiment, apply, and get better at using AI in practical ways.
We use it in the way we learn and the way we work. You’ll have the space and tools to experiment, apply, and get better at using AI in practical ways.
You’ll own your work.
We trust people to lead, make decisions, and follow through. You don’t need to wait for permission or layers of approval to have an impact.
We trust people to lead, make decisions, and follow through. You don’t need to wait for permission or layers of approval to have an impact.
You’ll build with others.
We collaborate openly and shape ideas together. Everyone has a voice, and good thinking is welcomed from any direction.
We collaborate openly and shape ideas together. Everyone has a voice, and good thinking is welcomed from any direction.
You’ll see your impact.
What you build helps people grow their skills, change their careers, or find a path forward. You’ve got the experience, why not use it to help others gain theirs?
What you build helps people grow their skills, change their careers, or find a path forward. You’ve got the experience, why not use it to help others gain theirs?
Bring your curiosity. We’ll bring the platform and the support. Let’s LEARN together.
Our Benefits Start with U
Our benefits start with you and were built to provide you and your family with the protection and care you need, making it easy to access the right coverage when you need it most. Benefits vary by region, and we encourage applicants to review our US Benefits, Ireland Benefits & Turkiye Benefits pages to get an understanding of some of the benefits we offer. For details on region-specific benefits, please refer to the information provided during the hiring process.
Benefits outlined are provided as a general overview and may vary depending on the location, role, and employment classification. All benefits are subject to change at the discretion of the organization and in accordance with applicable laws and policies.
At Udemy, we value diversity and inclusion and consider qualified applicants without regard to race, color, religion, sex, national origin, ancestry, age, genetic information, sexual orientation, gender identity, marital or family status, veteran status, medical condition, or disability. We understand that not everyone will match each of the qualifications. However, we also realize that everyone has unique experiences that can add value to our company. Even if you think your background might not perfectly align, we'd love to hear from you!
Information regarding data privacy is available within the Udemy Careers Privacy Notice.
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