Edtech.com's Summary

Coursera is hiring a Sr. Enterprise Paid Media Manager. The role involves managing and scaling paid search campaigns on platforms such as Google and Microsoft Ads to drive enterprise customer acquisition, working cross-functionally to optimize campaign performance, and piloting new advertising opportunities across multiple paid media channels.

Highlights

Drive acquisition efforts for enterprise business using Google Ads, Microsoft Ads, Meta/Instagram Ads, LinkedIn Ads, and YouTube Ads.
Analyze and report campaign performance weekly and monthly; provide quarterly business reviews.
Collaborate with Data Science, SEO, Brand, Product, and regional marketing teams to optimize ROI and messaging.
Manage marketing budgets effectively to meet acquisition targets.
Partner with media agency partners to implement marketing strategies.
Required skills include experience with paid media platforms (Google Ads, LinkedIn), data visualization, Excel, SQL, and cross-functional collaboration.
Preferred qualifications include SEM/PPC expertise, paid social experience, familiarity with Google Tag Manager, SEO, and organic social media.
Compensation ranges from $117,000 to $155,000 USD annually depending on US zone, with eligibility for bonus programs and equity via RSUs.
The role supports enterprise customers including businesses, governments, and campuses worldwide.
The position requires at least 5 years of enterprise marketing experience and 3 years of data analytics experience for campaign performance.

Sr. Enterprise Paid Media Manager Full Description

Coursera was launched in 2012 by Andrew Ng and Daphne Koller with a mission to provide universal access to world-class learning. It is now one of the largest online learning platforms in the world, with 183 million registered learners as of June 30, 2025. Coursera partners with over 350 leading university and industry partners to offer a broad catalog of content and credentials, including courses, Specializations, Professional Certificates, and degrees. Coursera’s platform innovations enable instructors to deliver scalable, personalized, and verified learning experiences to their learners. Institutions worldwide rely on Coursera to upskill and reskill their employees, citizens, and students in high-demand fields such as GenAI, data science, technology, and business. Coursera is a Delaware public benefit corporation and a B Corp.

Join us in our mission to create a world where anyone, anywhere can transform their life through access to education. We're seeking talented individuals who share our passion and drive to revolutionize the way the world learns.

At Coursera, we are committed to building a globally diverse team and are thrilled to extend employment opportunities to individuals in any country where we have a legal entity. We require candidates to possess eligible working rights and have a compatible timezone overlap with their team to facilitate seamless collaboration.

Coursera has a commitment to enabling flexibility and workspace choices for employees. Our interviews and onboarding are entirely virtual, providing a smooth and efficient experience for our candidates. As an employee, we enable you to select your main way of working, whether it's from home, one of our offices or hubs, or a co-working space near you.

Job Overview:

The Marketing & Communications team is responsible for connecting the world to lifelong transformative learning. They also work to shape public conversations on the future of education and work. The team is segmented into four areas of focus: Consumer Marketing, Enterprise Marketing, Brand & Creative, and Communications. The team is currently focused on expanding the reach of Coursera’s brand and bringing new learners to the site, connecting students to degree programs, attracting new enterprise customers — including businesses, governments, and campuses — and creating a marketing system that nurtures learners throughout their professional lives.

As a Paid Marketing Manager on the Enterprise Marketing team, you'll manage and scale our paid search campaigns on Google and Microsoft to drive enterprise traffic to Coursera through paid new customer acquisition. You will own and scale our current enterprise efforts across these two ad platforms, and pilot new paid advertising opportunities in Google Ads, Microsoft Ads, Meta, and LinkedIn to attract new enterprise customers for Coursera.

To be successful in this role, you will drive the roadmap for paid acquisition for your channels, be responsible for managing a budget that hits acquisition targets consistently, and work cross-functionally with brand, regional marketing teams, data science, enterprise, product and media agency partners (as needed) to ensure we are driving performance and effectively communicating our brand.

Responsibilities:

Support and drive acquisition efforts for our enterprise business segment via paid media channels such as Google Ads, Microsoft Ads, Meta/Instagram Ads, LinkedIn Ads, YouTube Ads.
Report and analyze campaign performance weekly and monthly; develop insights and present quarterly business reviews. Identify the highest-impact testing opportunities.
Collaborate with Data Science, SEO, Brand, Data Engineering, and Product to ensure incremental ROI-positive performance while effectively communicating our brand.
Collaborate with regional teams to ensure their localized paid media campaigns cost-effectively support global targets. Share and maintain global best practices that can be adapted regionally.
Partner with Data Science and Finance to understand LTV/CAC rates of the paid customers from paid media.
Work with media agency partners to implement and execute strategies and tactics.

Basic Qualifications:

5+ years of experience owning enterprise marketing goals and cost-efficient management of marketing budgets using paid media platforms (Google ads, LinkedIn).
3+ years of experience using data visualization tools, Excel, SQL or other data analytics tools to analyze campaign performance.
Demonstrated history managing paid media campaigns in collaboration with cross-functional teams such as Data Science, SEO (organic search), and organic social.
Demonstrated history partnering with brand or creative teams to formulate or optimize campaign messaging.

Preferred Qualifications:

Background in SEM/PPC
Background in paid social platforms
Demonstrated history working with Google Tag Manager or has collaborated with teams that owned/managed Google Tag Manager.
Experience with SEO (organic search)
Experience with organic social
Experience with data visualization and reporting tools

If this opportunity interests you, you might like these courses on Coursera:

[FOR US ROLES ONLY]

Compensation

US Zone 1

This role is not available in Zone 1

US Zone 2

$126,000- $155,000 USD

US Zone 3

$117,000 - $147,000 USD

The range(s) listed above is the expected annual base salary for this role, subject to change.

Salary is just one component of Coursera’s total rewards package. All regular employees are also eligible for a bonus program and equity in the form of RSU’s.

A number of factors are taken into account when determining pay, which includes: job level, location, training/education, business need, skill set and internal equity.

Current Zone Locations:

Zone 1- San Francisco Metro, New York City Metro or Seattle Metro
Zone 2 - CA (outside of SF Bay Area), CO, CT, DC, GA, IL, MA, MD, NY/NJ (other than NYC), OR, RI, TX, VA, WA (other than Seattle)
Zone 3 - all other US locations

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Coursera is an Equal Employment Opportunity Employer and considers all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, age, marital status, national origin, protected veteran status, disability, or any other legally protected class.

If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, please contact us at accommodations@coursera.org.

For California Candidates, please review our CCPA Applicant Notice here.

For our Global Candidates, please review our GDPR Recruitment Notice here.

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Original Job Description