Edtech.com's Summary

Lovevery is hiring a Senior Influencer Marketing Specialist. The role involves building and managing relationships with influencers across multiple social channels to increase brand awareness, drive growth, and boost revenue. Responsibilities include sourcing influencers, managing affiliate programs, negotiating content deals, tracking performance metrics, and reporting on social media impact.

Highlights

Source and vet influencers aligned with Lovevery's brand and parenting audience.
Manage influencer communications from outreach to long-term relationship building.
Oversee affiliate program management using tools like Grin, including TikTok Shop affiliate initiatives.
Negotiate deals for organic and paid content creation and whitelisting permissions.
Track influencer performance, monitor KPIs, and analyze ROI of campaigns.
Requires proficiency with influencer affiliate programs, social media platforms, and paid social tactics.
Must have 3-4 years marketing experience in childhood, lifestyle, or fashion brands, plus a Bachelor's Degree.
Strong organizational, analytical, and communication skills essential.
Customer-facing and relationship management experience is important.
Compensation ranges from $48,000 to $55,000 with benefits, stock options, PTO, parental leave, and product discounts.

Senior Influencer Marketing Specialist Full Description

Senior Influencer Marketing Specialist

United States - Remote (within location)
Full-Time
Job Openings
Senior Influencer Marketing Specialist

About Lovevery

Lovevery is a fast-growing digitally native brand co-founded by successful serial entrepreneurs and based in Boise, Idaho. Our customers are parents, and our mission is to help them feel confident they are giving their children meaningful development experiences in the critical early years of life.

The Role

We are seeking a Senior Influencer Marketing Specialist to help us build brand awareness and drive growth & revenue through influencer partnerships. In this role you will be responsible for identifying, connecting with, nurturing and scaling relationships with prominent influencers that are authentic to the brand across all social channels ie. Instagram, Youtube, Tiktok, Facebook and others. You’ll own the process from top to bottom including communicating with influencers, curating orders, tracking social posts and analyzing and reporting out results.

For this reason, we are looking for someone who possesses a combination of skills – you understand what new parents want and you understand their social media universe; but also extremely organized, results-driven, analytical and hungry to have a direct impact on our growth and stream of revenue.

Responsibilities

Source and Vet Influencers: Conduct research to identify, vet, and prioritize influencers aligned with our brand values and the parenting space.
Outreach and Communication: Manage all influencer communications—from initial outreach to long-term relationship building, ensuring a personal and welcoming touch.
Community Engagement: Stay updated on celebrity and influencer life events (e.g., pregnancies, births, milestones) to connect with them authentically and welcome them to the Lovevery community.
Database Management: Maintain an organized internal database of influencer relationships and provide regular updates.
Affiliate Program Management: Develop and manage influencer affiliate programs, with experience using tools such as Grin.
TikTok Shop Affiliate Programs: Help drive the success of TikTok Shop affiliate initiatives, identifying opportunities for growth.
Content Negotiations: Secure creators for organic and paid social channels, negotiating deals for content creation and whitelisting.
Performance Tracking: Monitor influencer activity, track key KPIs, and source/tag UGC for use across Lovevery’s platforms.
Analytics and Reporting: Create and present analytical reports on social media activity, influencer performance, and ROI.

Attributes required for success in the role

Goal-Oriented: Thrives on hitting performance goals and driving incremental revenue for the brand.
Data-Driven: Strong analytical skills to evaluate opportunities and make decisions based on performance metrics.
Forward-Thinking: Ability to create scalable processes for influencer management.
Brand-Savvy: Deep understanding of the Lovevery brand and the parenting space, including trends, celebrities, and life milestones relevant to new parents.
Strong Communicator: Exceptional communication skills, both for direct influencer interactions and broader team collaboration.

About You

Passion for parenthood and early childhood development; deep empathy for parents and understanding of the parenting community on social media.
Natural proficiency in social media with an intuitive sense for trends, celebrities, and influencers.
Proven experience with influencer affiliate programs and tools like Grin.
Knowledge of paid social tactics such as boosting and whitelisting content.
Background in influencer seeding programs; TikTok Shop affiliate program experience is a strong plus.
Exceptional organizational and project management skills, with a keen attention to detail.
Customer-facing experience and strong relationship management abilities.
In-depth understanding of social analytics, listening tools, and marketing platforms.
Creative and resourceful “hustler” mentality; able to connect authentically through DMs and other channels.
3–4 years in marketing for a childhood, lifestyle, or fashion brand is a must.
Bachelor’s Degree required.
Sales experience is a plus.

The Benefits/Perks You’ll Enjoy

Competitive salary, benefits and stock option package
3 weeks PTO in year 1 +14 paid holidays
4 months maternity leave and 2 months parental leave
Any equipment you need to get the job done!
Free/discounted Lovevery products

Based on market data and other factors, the salary range for this position is $48,000 to $55,000. However, a salary higher or lower than this range may be appropriate for a candidate whose qualifications differ meaningfully from those listed in the job description.

Lovevery is proud to be an equal opportunity employer that values diversity in all forms. All employment decisions at Lovevery are based on business needs, job requirements, and individual qualifications, without regard to race, religion, national origin, sexual orientation, gender identity, HIV status, marital status, or any other status protected by the laws or regulations in the locations where we operate.

Original Job Description

Senior Influencer Marketing Specialist

United States - Remote (within location)
Full-Time
Job Openings
Senior Influencer Marketing Specialist

About Lovevery

The Role

Responsibilities

Source and Vet Influencers: Conduct research to identify, vet, and prioritize influencers aligned with our brand values and the parenting space.
Outreach and Communication: Manage all influencer communications—from initial outreach to long-term relationship building, ensuring a personal and welcoming touch.
Community Engagement: Stay updated on celebrity and influencer life events (e.g., pregnancies, births, milestones) to connect with them authentically and welcome them to the Lovevery community.
Database Management: Maintain an organized internal database of influencer relationships and provide regular updates.
Affiliate Program Management: Develop and manage influencer affiliate programs, with experience using tools such as Grin.
TikTok Shop Affiliate Programs: Help drive the success of TikTok Shop affiliate initiatives, identifying opportunities for growth.
Content Negotiations: Secure creators for organic and paid social channels, negotiating deals for content creation and whitelisting.
Performance Tracking: Monitor influencer activity, track key KPIs, and source/tag UGC for use across Lovevery’s platforms.
Analytics and Reporting: Create and present analytical reports on social media activity, influencer performance, and ROI.

Attributes required for success in the role

Goal-Oriented: Thrives on hitting performance goals and driving incremental revenue for the brand.
Data-Driven: Strong analytical skills to evaluate opportunities and make decisions based on performance metrics.
Forward-Thinking: Ability to create scalable processes for influencer management.
Brand-Savvy: Deep understanding of the Lovevery brand and the parenting space, including trends, celebrities, and life milestones relevant to new parents.
Strong Communicator: Exceptional communication skills, both for direct influencer interactions and broader team collaboration.

About You

Passion for parenthood and early childhood development; deep empathy for parents and understanding of the parenting community on social media.
Natural proficiency in social media with an intuitive sense for trends, celebrities, and influencers.
Proven experience with influencer affiliate programs and tools like Grin.
Knowledge of paid social tactics such as boosting and whitelisting content.
Background in influencer seeding programs; TikTok Shop affiliate program experience is a strong plus.
Exceptional organizational and project management skills, with a keen attention to detail.
Customer-facing experience and strong relationship management abilities.
In-depth understanding of social analytics, listening tools, and marketing platforms.
Creative and resourceful “hustler” mentality; able to connect authentically through DMs and other channels.
3–4 years in marketing for a childhood, lifestyle, or fashion brand is a must.
Bachelor’s Degree required.
Sales experience is a plus.

The Benefits/Perks You’ll Enjoy

Competitive salary, benefits and stock option package
3 weeks PTO in year 1 +14 paid holidays
4 months maternity leave and 2 months parental leave
Any equipment you need to get the job done!
Free/discounted Lovevery products

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