Edtech.com's Summary

MathWorks is hiring a Sr. Field Marketing Manager - Americas. This role involves collaborating with Sales, Technical, and Management teams to create and execute marketing programs that boost brand awareness, generate leads, and accelerate the sales pipeline primarily in North America. The manager will develop targeted campaigns for specific sales teams and industries while advising various internal teams globally.

Highlights

Collaborate with commercial sales teams to understand territories, industries, and accounts.
Define marketing strategies aligned with sales objectives using data-driven inbound and outbound tactics.
Develop and measure demand generation programs with event-based and digital marketing tactics.
Create engaging content for integrated marketing and prospecting campaigns across cross-functional teams.
Analyze marketing tactics, channels, and offers to recommend improvements.
Requires bachelor's degree with 6 years professional experience, or master's degree with 3 years, or equivalent.
Preferred 10 years of marketing experience in a high-tech B2B environment with lead generation expertise.
Strong skills in project management, communication, leadership, analytical reporting, and negotiation.
Ability to partner effectively with senior sales, technical, and industry marketing stakeholders.
Salary range from $96,500 to $149,600 with possible domestic travel under 10%.

Sr. Field Marketing Manager - Americas Full Description

Sr. Field Marketing Manager - Americas

Team: Marketing Communications
Location: US-MA-Natick
Salary Range: $96,500 - $149,600

MathWorks is aware of fraudulent messages claiming to be from our recruiters. Learn more on our FAQ page.

Job Summary

MathWorks is looking for an experienced Field Marketing Manager to collaborate with Sales, Technical, and Management teams to develop impactful marketing programs that enhance brand awareness, generate new leads, accelerate the sales pipeline, and engage existing customers.

You’ll work strategically to support North America’s lead and awareness generation process, and tactically to develop campaigns for specific sales teams, industries, and application areas.

In this individual contributor position, you’ll advise and collaborate with Sales, Technical teams, and other Marketing groups across the organization and around the world.

The ideal candidate will be a self-starter with a strategic and creative mindset, who can demonstrate a data-driven approach to demand generation and has a proven history of cross-functional collaboration.

Responsibilities

Collaborate with commercial sales teams to understand their territories, industries, and accounts.
Using data and insights, define a marketing strategy that aligns with sales objectives, and incorporates inbound and outbound tactics to generate leads and engage customers.
Work with local and international teams to develop, implement, and measure demand generation programs with event-based and digital tactics.
Coordinate with cross-functional teams to create engaging content for integrated marketing and prospecting campaigns.
Perform detailed analysis of tactics, channels and offers with recommendations to improve results and processes.

Minimum Qualifications

A bachelor's degree and 6 years of professional work experience (or a master's degree and 3 years of professional work experience, or equivalent experience) is required.
Visa sponsorship will not be provided for this position.
Candidates for this position must be authorized to work in the United States on a full-time basis for any employer without restriction.

Additional Qualifications

The ideal candidate will have 10 years of professional marketing experience working in a high-tech B2B environment.
Capable of both hands-on execution and strategic thinking.
Proven experience in developing and executing multi-touch integrated marketing programs and demand generation campaigns in a B2B environment, with a strong understanding of lead generation.
Ability to partner effectively with senior sales teams, including sales, technical, and industry marketing stakeholders.
Excellent skills in project management, communication, leadership, problem-solving, and negotiation.
Strong analytical and reporting skills, using data for decision-making.
Team player with the ability to work effectively with cross-functional teams.
May require domestic travel <10%.

Our hybrid model allows staff members to balance work-life flexibility by spending 3 days in the office and 2 days working remotely each week.

Original Job Description

Sr. Field Marketing Manager - Americas

Team: Marketing Communications
Location: US-MA-Natick
Salary Range: $96,500 - $149,600

MathWorks is aware of fraudulent messages claiming to be from our recruiters. Learn more on our FAQ page.

Job Summary

You’ll work strategically to support North America’s lead and awareness generation process, and tactically to develop campaigns for specific sales teams, industries, and application areas.

In this individual contributor position, you’ll advise and collaborate with Sales, Technical teams, and other Marketing groups across the organization and around the world.

Responsibilities

Collaborate with commercial sales teams to understand their territories, industries, and accounts.
Using data and insights, define a marketing strategy that aligns with sales objectives, and incorporates inbound and outbound tactics to generate leads and engage customers.
Work with local and international teams to develop, implement, and measure demand generation programs with event-based and digital tactics.
Coordinate with cross-functional teams to create engaging content for integrated marketing and prospecting campaigns.
Perform detailed analysis of tactics, channels and offers with recommendations to improve results and processes.

Minimum Qualifications

A bachelor's degree and 6 years of professional work experience (or a master's degree and 3 years of professional work experience, or equivalent experience) is required.
Visa sponsorship will not be provided for this position.
Candidates for this position must be authorized to work in the United States on a full-time basis for any employer without restriction.

Additional Qualifications

The ideal candidate will have 10 years of professional marketing experience working in a high-tech B2B environment.
Capable of both hands-on execution and strategic thinking.
Proven experience in developing and executing multi-touch integrated marketing programs and demand generation campaigns in a B2B environment, with a strong understanding of lead generation.
Ability to partner effectively with senior sales teams, including sales, technical, and industry marketing stakeholders.
Excellent skills in project management, communication, leadership, problem-solving, and negotiation.
Strong analytical and reporting skills, using data for decision-making.
Team player with the ability to work effectively with cross-functional teams.
May require domestic travel <10%.

Our hybrid model allows staff members to balance work-life flexibility by spending 3 days in the office and 2 days working remotely each week.

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Sr. Field Marketing Manager - Americas

Edtech.com's Summary

Sr. Field Marketing Manager - Americas Full Description

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